Culture and Advertising Executions: A Comparison of Selected Characteristics of Korean and US Television Commercials Gordon E. Miracle Michigan State University‚ USA Kyu Yeol Chang Pepperdine University‚ USA‚ and Charles R. Taylor Villanova University‚ USA Introduction This article focuses on important questions of creative strategy relative to how soon‚ how long and how often to present the brand‚ company name and product in commercials. A review of the literature reveals that no comparative studies
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Structural engineering plays a pivotal role towards the growth‚ development and progress of countries as the mass structures like multi-story buildings‚ bridges‚ thermal and nuclear power plants all involving structural engineering results in a strong economy of an advancing country. In some other engineering technologies‚ sometimes it is possible to use hit and trial methods as in geotechnical and hydraulics engineering where the as built conditions are not of such importance to effect the
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London Southbank University JANUARY‚ 2011 THE EFFECT OF STRUCTURAL ADJUSTMENT PROGRAMME IN DEVELOPING COUNTRIES: CASE STUDY OF NIGERIA AND UGANDA STUDENT NUMBER: 2720509 COURSE UNIT: IMAGES OF DEVELOPMENT COURSE TUTOR: PROF. JOHN TAYLOR WORD COUNT: THE EFFECT OF STRUCTURAL ADJUSTMENT PROGRAMME IN DEVELOPING COUNTRIES: CASE STUDY OF NIGERIA AND UGANDA INTRODUCTION A structural adjustment program is a high-powered austerity plan imposed by the Bretton Woods Institutions‚ i.e. the
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Switch to Violent and Mature Content Advertising is a tactic used to persuade future customers into buying a company’s products; although‚ there is much more behind a pretty television commercial or billboard poster. Flashy advertising has become the new norm that Americans have become‚ for a great majority‚ used to. Jib Fowles‚ an accredited author and professor‚ explains that there are 15 emotional appeals used to grab our attention in advertising; in addition to this‚ he goes on to write‚ “The
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Structural problem in Romeo and Juliet Harold Bloom observes‚ “With just a few alterations‚ Shakespeare could have transformed Romeo and Juliet into a play as cheerful as A Midsummer Night’s Dream.” (Shakespeare: The Invention of the Human‚ p102) What he means is clear: the tragedy in Romeo and Juliet could have been a comedy with a few changes. This paper is a humble attempt to scrutinize whether the plot of Romeo and Juliet really has any structural problem‚ and if so‚ why did Shakespeare choose
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Karoline Silva Final paper Gender and Communication How Women are perceived in Advertisements It is safe to say that through out history advertising has been a major factor to large corporations around the world. In order to sell their products while maintaining a successful business‚ these large corporations have become extremely smart on how to get the viewers attention. Women and men are both used in advertisements‚ but as the world changes and the media continues to grow even larger‚ it seems
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of language teaching which [he] called the Natural Approach" (Terrell 1977; 1982: 121). This was an attempt to develop a language teaching proposal that incorporated the "naturalistic" principles researchers had identified in studies of second language acquisition. At the same time he has joined forces with Stephen Krashen‚ an applied linguist at the University of Southern California‚ in elaborating a theoretical rationale for the Natural Approach‚ drawing on Krashen’s influential theory of second
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Advertising and It’s Images How far will an advertiser go to grab the attention of it ’s audience? According to Jim Fowles‚ more advertisements draw to consumers attention with an eye catching image than text. He also points out that the average person is bombarded with hundreds of advertisements daily‚ so many that our brain filters out most of them leaving only a handful that reach our attention. So how does an advertiser get his advertisement noticed? While looking at the advertisement produced
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ADVERTISING STRATEGIES OF A COMPANY Over a century ago‚ Harper’s Weekly commented that advertisements were “a true mirror of life‚ a sort of fossil history from which the future chronicler‚ if all other historical monuments were to be lost‚ might fully and graphically rewrite the history of our time.” Today advertising is a part of our everyday life. It is all around us. We cannot escape looking at it or listening to it. Even if we are not consciously looking at it or listening to it‚ the message
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ADVERTISING APPEALS Advertising Appeal is an igniting force which stimulates the customer mindset towards the product or services. It not the only factor in the marketing mix which initiates a consumer for buying the product but it is certainly one of the advertisers’ most important creative strategy decisions involves the choice of an appropriate appeal. Advertising Appeals are designed in a way so as to create a positive image of the individuals who use certain products. Advertising Agencies
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