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    feedback. Because these stories grow to such epic proportions‚ they have the power to completely eclipse ‘smaller’ stories. In the case of a Santos winning the Nobel Peace Prize‚ a story with limited coverage on many major news outlets its feedback was more effected by other

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    Question 1 Look at Plates one and two AND use the Structural Frame to briefly outline ways in which the artist has symbolically given meaning to the forms. Pamela Sunday uses ideas and influences from nature and science‚ based on her interpretation of the microscopic world. Portraying there significance through the contemporary structures of her sculptures‚ displayed through plates one and two. As seen in these plates her sculptures made entirely out of ceramic. Her use of Ceramics emphasises

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    The fall of advertising

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    Summaries Part 1: The Fall of Advertising. Advertising has always suffered from a lack of credibility. An advertisement is the opinion of a company whose motives and judgment are not the same as those of a consumer. Advertising tries to make up for its limitations by massive media expenditures. The emphasis has been on impact rather than on communications.  Over the past few decades‚ three developments have seriously undermined the effectiveness of advertising in general. One is the increasing

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    Advertising Ethics

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    PAPER-3 ADVERTISING ETHICS & LAWS LESSON 1- Advertising ethics‚ social responsibility and self regulation. LESSON 2- Regulations‚ ethics‚ consumer organization‚ voluntary control LESSON 3- Advertising agencies‚ Advertising Standards Council of India & case studies LESSON 4- Advertising code of publishing advertisements in print and electronic media LESSON 5-Product code‚ alcohol‚ ammunitions and drugs LESSON 6- Advertisement laws‚ F.T.C.‚ ethics‚ regulations‚ restrictions and constitution LESSON

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    Advertising Strategy

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    INTRODUCTION Consumer product are basically goods that are bought for personal or household use‚ as distinguished from capital goods or producer’s goods‚ which are used to produce other goods. The general economic meaning of consumer goods encompasses consumer services. Thus the market basket on which the Consumer Price Index is based includes clothing‚ food‚ and other goods as well as utilities‚ entertainment‚ and other services. Whilst b2b is business-to-business product. Business to Business

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    Eclectic Approach

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    am not an exception. We have witnessed the dominance of Communicative Approach with Communicative Language Teaching in the world in general and in Vietnam in particular recent years. For me‚ I will use the Eclectic Approach to teach English in the future due to its benefits it can bring and suitability for Vietnamese context. First‚ I will go through some literature about this approach. What is Eclectic Approach? It is an approach “in which the teacher does not use one particular method but includes

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    students to acquire knowledge in critical thinking and analysis of structural barriers that prevents people reach their goals and develop their full potential. Structural Social Work is a powerful eye opener because it completely changes the perspective of the world we are accustomed to have‚ to be able to see how the political and economic systems work today. Unfortunately‚ there are many people today that do not realize that structural barriers exist in our society‚ which make them to be negligent

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    Advertising Campaign

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    Identification Of The Target Market…………………………………………..4 A. Primary markets…………………………………………………………………...4 B. Secondary markets………………………………………………………………..5 C. Tertiary markets…………………………………………………………………...5 V. List Of Advertising Media Selection Necessary For The Campaign.5 VI. Schedules Of All Advertising Planned………………………………………...7 VII. Schedules Of All Sales Promotion Activities Planned…………………..8 VIII. Budget……………………………………………………………………………………...9 IX. Statement Of Benefits To The Client/Advertiser………………………

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    Functions of Advertising

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    Text 2 “Functions of Advertising” Pre-reading discussion 1. Can companies do without advertising? If not‚ why? State your point of view. 2. What is your reaction to advertising? 3. Has any ad ever made you get interested in buying a product? 4. Has an ad ever made you buy a product? Share your experience 5. How many roles does the advertising play? Read the text and answer the questions below: The particular roles that advertising can play are many and varied‚ although

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    Developmental and SocialAt age of 15‚ he was charged with theft. Onur has been involved in crime for many years.He has a unique ability to be very convincing and brags about being able to get aways with anything. He does not show any remorse for stealing more than 3 million dollars.Course of Treatment List two target behaviors and two interventions.Target BehaviorsStealing Addiction/ KleptomaniaAntisocial PersonalityFrequency and Duration of Target Behaviors10 years of stealing At a young age up until age

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