ANSWER KEY Research and Application 5-34 1. The two methods are different because page 33 is using the contribution method and page 50 is using the absorption costing. 2. Because of the type of business the company does. The company uses a lot of variable costs and the cost of sales is included in calculating the contribution margin. 3. Because of the type of business the company does. The company uses a lot of variable costs and the cost of sales is included in calculating the contribution
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Company Analysis: United Colors of Benetton 1. Briefly summarize the main features of Benetton’s international strategy. Benetton’s Philosophy : To bring the network of the Benetton image- a global brand with a distinctly Italian personality- to the most prestigious shopping zones in major world capitals. Benetton believes that in this saturated market the customers already have everything they need and they have to be tempted by design‚ atmosphere‚ and by the quality of in-store customer
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Comparison of Zara and Benetton Supply Chains REPORT Master Supply Chain and Purchasing Management (MSCP) Date 11.02.2010 Outline I. Supply Chain strategy 3 II. Supply Chain structure 5 III. Supply Chain processes 6 IV. Supply Chain management practices 7 V. Supply Chain performance 8 VI. Strengths and weaknesses 9 Bibliography 10 Appendix 11 I. Supply Chain strategy The purpose of this report is to compare the supply chains of Zara and Benetton‚ two global players of
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15 Exhibit: II Benetton’s famous advertisements Picture 1 Globe Campaign (1986) Picture 3 A black hand and a white hand linked by handcuff Picture 2 Israeli and Arab (1987) Picture 4 Black and White Hand (1990) (1989) Picture 5 An angelic-looking white child embracing a black one whose hair shaped into devil’s horns created a lot of consternation among Black groups in the US (1991) Picture 6 War Cemetery (1991) 16 Picture 7 Tongues (1991). In the Middle East‚ this image was considered pornographic
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Ethics in advertisement of United Colors of Benetton Are Benetton´s advertisements ethical or not? Contents Introduction: 3 The United Colors of Benetton strategy 3 Three separate cycles of building Benetton’s value 4 Utilitarianism approach 6 Deontological approach 7 Conclusion 9 References 9 Introduction: As the students of MME (Economics and Management studies)‚ we have chosen the topic‚ which involves our study program‚ which is the Marketing and Consumer behavior. Our topic is focused
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The United Colors of Benetton- Case Study The Bennoton case is very original. Their ad campaigns use what they refer to as “shock value” in order to attract customers‚ not only to their product but to help people focus on global problems. It is a very unconventional method‚ though I believe it has achieved its goals. Many people have been paying attention to such advertisements and won’t soon forget the Benetton brand. As Toscani said in the case study “Most good ads are forgotten after
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making the name United Colors of Benetton a worldwide recognizable brand. For his first ad‚ Toskani photographed 6 people of different races; since then the color varriation has become the company’s distinctive mark with the initial goal to proclaim race equality‚ tolerance and friendship among people. The first ads raised interest to the company and immediately made it notorious regarding the controversial approach to the brand’s marketing policy. Whenever Benetton raised the race issue there were
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public-key cryptography‚ digital signatures‚ Basic Protocols: (2 lectures) Key exchange‚ authentication‚ secret splitting‚ secret sharing‚ cryptographic protection of databases‚ Intermediate Protocols: (2 lectures) Time stamping services‚ subliminal channel‚ undeniable digital signatures‚ Key Length: (2 lecture) Symmetric key length‚ public-key key length‚ comparing symmetric and public-key key length‚ Key Management: (3 Lectures) Generating keys‚ transferring keys‚ verifying keys‚ using
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Conclusion 10. References BLOWFISH ENCRYPTION ALGORITHM General Designers Bruce Schneier First published 1993 Successors Twofish Cipher detail Key sizes 32–448 bits Block sizes 64 bits Structure Feistel network Rounds 16 Best public cryptanalysis Four rounds of Blowfish are susceptible to a second-order differential attack (Rijmen‚ 1997);[1] for a class of weak keys‚ 14 rounds of Blowfish can be distinguished from a pseudorandom permutation (Vaudenay‚ 1996). 1. INTRODUCTION The need for information security
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INTRODUCTION: Blowfish‚ a symmetric block cipher developed by Bruce Schneier[SCHN93‚ SCHN94)‚ is a Feistel network‚ iterating simple encryption and decryption functions of 16 times each. The block size is 64 bits‚ and the key can be any length up to 448 bits. Although there is a complex initialization phase required before any encryption can take place‚ the actual encryption of data is very efficient on large microprocessors. Blowfish was designed to have the following characteristics: Fast:
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