REPORT BY COMPETENCY GROUP MARKETING STRATEGY OF UNITED COLORS OF BENETTON INDIAN INSTITUTE OF PLANNING AND MANAGEMENT Page 1 IIPM AHMEDABAD REPORT BY COMPETENCY GROUP An Analysis of Marketing Strategy of United Colors of Benetton A report submitted towards the partial fulfillment of the requirements of the two years full-time MBA Degree. Guided By: PROF. PABITRA RANJAN CHAKRAVORTY Submitted By: SHREY GHOSAL STEFFY VELAYUDHAN SANDEEP SINGH BHADAURIA SUMIT TANWAR
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Contemporary Logistics 10th Edition Author(s): Paul R. Murphy Jr. And Donald F. Wood Date Published : 2011 Publisher : Prentice Hall ISBN: 0-13-611077-0 Assignments / Marking 30% Three Book Case Studies (Individual Basis) 15% “Take Home Test” (Individual Basis) 5% EOQ Mathematical Question (Individual Basis) 50% Final Exam (Individual Basis) Method On-line Course Week 1 (Chapter 1) Logistics and the Supply Chain Course Outline Economic Impacts of Logistics
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The nature of the supply chain Learning Points Understand what a supply chain is Gain an appreciation of the behaviour of supply chains Understand some of the issues with highly dispersed supply chains Supply Chain Management concerns… The relationships and flows between different operations Links between value-adding upstream and downstream processes All issues concerning product / service delivery from raw materials to end user Purchasing / Procurement Physical
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smi8239X_ch01_001-026.qxd 2/27/07 11:22 PM Page 1 CHAPTER 1 Introduction to Supply Chain Management 1.1 WHAT IS SUPPLY CHAIN MANAGEMENT? Fierce competition in today’s global markets‚ the introduction of products with shorter life cycles‚ and the heightened expectations of customers have forced business enterprises to invest in‚ and focus attention on‚ their supply chains. This‚ together with continuing advances in communications and transportation technologies (e.g.‚ mobile communication‚
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than ever‚ supply chain management plays a key role for organizational success for those that aim to expand their market reach around the globe. This paper discusses perhaps one of the most excellent organizations when it comes to supply chain management. Zara is known around the world as one of the most successful provider of fashion products. This paper presents a description of supply chain management including its elements and components. The different stages of Zara’s supply chain and their contributions
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of automobile dealerships. When discussing the supply chain of car dealerships‚ it is important to discuss both their "brick and mortar" facilities and their organizational web sites. Both the "brick and mortar" facilities and the web sites play a vital role in the success of modern day car dealerships‚ so it is important to discuss both. First‚ we will the "brick and mortar" environment. Brick and Mortar Supply Chain Describing the supply chain of a traditional "brick and mortar" automobile dealership
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Evaluate 4.1: Short Paper Evaluate 4.1 Short Paper- Supply Chain Management 1. What aspects of Boeing’s supplier relations program specifically address reduce inventories; maintain quality‚ regulatory compliance‚ and competiveness? Boeing’s supplier relations program is quite expansive and addresses all notable concerns of big a business. In order to reduce inventories by way of its supply chain relations program‚ Boeing has set in place guidelines and/or procurement policies which act
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The role of information systems in Supply Chain Management Introduction The purpose of this essay is to explore and evaluate the various approaches that can be taken to facilitate the management of supply chains. Supply Chain Management - A terminological background The Institute for Supply Chain Management has defined supply management as "the identification‚ acquisition‚ access‚ positioning and management of resources an organisation needs or potentially needs in the attainment of its strategic
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Then draw a map of all the supply chain components from beginning to end... like my diagrams in lecture 0 & 1 2. Do a SWOT analysis on what you’ve 3. What would you change? 4. Why? Then present all this in a class discussion. Ultimately I want you to incorporate this into David Taylor’s Case Analysis Structure (see Moodle Doc). Why was the QR approach significant in improving the company supply chain performance? Implementation of a Quick Response (QR) system improves the performance of
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Supply Chain management and Financial Performance of Agora Prepared By: ID Name 05-51 Md. Asibur Rahman 05-63 Moheuddin Ahmed Hemal 05-101 Md. Golam Sarwar Submitted To: Dr. Md. Abdul Hannan Mia Pofessor Department of MIS University of Dhaka Date: 25.11.2014 Contents History of Agora 4 Supply Chain Management of Agora 5 Supply Chain for Agricultural Products 5 Supply Chain for Consumer Products 6 Supply Chain for Imported Goods 7 Overall Supply Chain Activities 8 Financial
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