Notes on Q3 of Benetton case Question 3. How well do these three interconnecting sets of operations fit together? Very well indeed. Think about it this way. • The use of contractors and sub-contractors saves Benetton cost because they have lower wage rates than in their own factories. This cost saving can be invested in the ‘dyeing in grey’ process (which is more expensive than knitting the garments from colour yarn). • The flexibility which the dyeing in grey process gives allows
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Johanie Jean-Louis 11/11/2013 Business Logistics and Transportation RUID- 144002630 Case 9 Happy Chips 1. The difference between activity based costing and segment portability analysis is that activity-based cost is a method for improving the accuracy of cost determination. To develop a system like this one needs to understand the relationship among resources‚ activities‚ products and services resources are spent on activities‚ products and services are a result of activities. Activity
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I Executive Summary The United Colors of Benetton: a company of colors and controversies. Offering the world an insight to fashion‚ as well as‚ human equality and world issues‚ Benetton gives us stylish clothing and innovative promotion. While trying to capture an audience favoring Italian character in style and design‚ the company additionally desires to present the world with contentious campaigns to awaken thoughts and debates. These controversies are jeopardizing Benetton’s position in the industry
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rate is $50 ‚ the Unit Contribution will be fixed to $ 35 (50-15) for all other segments‚ and for student segment‚ it will be $15.( (60% of 50) -15). Case 2 – only Commercial software – The optimal price should be taken as 225 as that covers all other categories except the students. Case 3 – only Industrial software – the price should be 600 as the incremental contribution below this segment is less than the segment development costs. Version | Optimal Price | Total Contribution | Net Total
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Laptop Consumer in China 1. Compare the consumer interview results with the CLUES report data. Why is there so much redundancy between the two studies? How are the four key consumer goals identified in the consumer interviews related to the CLUES segments? The customer interview was made to understand laptop-related perceptions and preferences in deeper detail. They include forty Chinese VAIO Laptop owners and four owned non-Sony laptops‚ the interviewees were between 21 and 35 years old and included
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Sunfeast connotes happiness‚ contentment‚ satisfaction and pleasure. Within a span of 12 years‚ Sunfeast has well-established presence in almost all categories of biscuits and is also a key player in the pasta and instant noodles segments. Sunfeast Biscuits straddle all segments of the market led by Dark Fantasy at the premium end. High quality married with exciting innovations has helped drive this category. Dark Fantasy Choco Fills has wowed the Indian consumer with its innovative centre-filled format
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TVS MOTOR COMPANY HISTORY OF TWO- WHEELER INDUSTRY IN INDIA According to a study conducted by global consulting firm Frost and Sullivan‚ the two-wheeler industry will be the fastest-growing segment of the Indian automobile industry.The study said that of all personal transportation vehicles‚ the motorcycle segment willgrow the fastest‚ followed by passenger cars.Automotive sales in the country will get a boost from cuts in the excise duty‚ new modellaunches‚ higher disposable incomes and a changing
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Segmentation & Target Market Selection Lululemon is segmented based on variables of region‚ age‚ income‚ personality‚ loyalty status‚ and user status. Each designated segment will be served by the customizable elements of the user interface‚ as well as by differentiated promotional strategies. Region - As Lululemon is being launched to a global market‚ special consideration must be given to offering content in various different cultures. These offerings will be limited to language groups with
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followed by Lux‚ Santoor‚ Dettol and Godrej No.1 in that order. (Ref table: Leading the market) The two major segments in the soap market are beauty and health. Beauty is the bigger segment at Rs 5‚000 crore but the health soap market‚ valued at Rs 3‚000 crore‚ is the faster growing segment. The other segments are herbal/ayurvedic soaps and medicated soaps. In terms of prices‚ the soap segments are: Mass: Lifebuoy‚ Godrej No.1 Popular: Hamam‚ Medimix‚ Vivel‚ Lux Premium: Dove‚ Fiama Di Wills‚ Mysore
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Segmenting the US market into 3 segments helped B&D to focus more on the Professional tradesmen segment which had a bad standing against competitors products (Milwaukee‚ Makita). Also researches on products and brand awareness helped to improve the quality of products. B&D knew they couldn’t copy their competitors; instead they suggested options for themselves and decided either to have a Sub-branding or to drop B&D name from professional tradesmen segment. Symptoms • Makita Electric of
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