LVMH 1) Strategic Position: They only have brands for the luxurious sector‚ they keep doing what they know. They do not venture out into brands that do not go under their aesthetic (They have “Star” Brands). Under the LVMH parent brand are strong brands‚ who can make their own decisions. They keep their brands separate from the LVMH. Value proposition: The drive for quality and high standard. Always up-to-date‚ expand brand online (nowness). Only group that has all luxury categories (but are cars
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Public speaking informative speech Michael Schumacher: The Legend and Icon What came to your mind when you were being asked about Formula One‚ the most famous motor sport in the history of modern world? Some of you may talk about Ferrari‚ as it is the most popular team in formula one. Some of you may talk about the various circuits in the Formula One calendar. However I am sure that “most” of you will think about Michael Schumacher‚ the best and the most famous Formula One driver in the world
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the Jordan-ford team‚ but Michael didn’t want to race for Jordan‚ although Eddie Jordan‚ the owner wanted to sign with Michael. In the same season he moved to Benetton and competed in five races‚ then the year after in 1992 he had his first win‚ with Martin Brundle as his partner. Then in 1993 Michael had his second win with Benetton. In 1994 he won his first Driver’s Championship‚ and he took the same tittle in1995 for Beneton In 1996 he had his first season for Ferrari‚ he had a big challenge
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Three before joining Mercedes in the World Sportscar Championship. After one Mercedes-funded race for the Jordan Formula One team Schumacher signed as a driver for theBenetton Formula One team in 1991. After winning consecutive championships with Benetton in 1994/5‚ Schumacher moved to Ferrari in 1996 and won another five consecutive drivers’ titles with them from 2000–2004. Schumacher retired from Formula One driving
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Case: Operations Strategy of Zara Question 1: Zara has a variety responsive supply chain. (a) Does it offer a competitive advantage‚ and (b) how does this affect supply chain design and performance? (a) Yes Zara’s responsive strategies improve the efficiency of information exchange in every level of supply chain; customers‚ store managers‚ designers and market specialists‚ production stuffs‚ subcontractors‚ buyers‚ warehouse managers‚ distributors‚ and so on. As a result of efficient exchange
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NAME: PREETI SINGH ROLL NO:108B01 GROUP 1 ASSIGNMENT IN CONSUMER BEHAVIOUR ON PERSONALITY : (1). DESCRIBE THE TYPE OF PROMOTIONAL MESSAGE THAT WOULD BE MOST SUITABLE FOR EACH TYPE OF PERSONALTY MARKET SEGMENT. ANS: (a) HIGHLY DOGMATIC CUSTOMERS: It is a personality trait that measures the degree of rigidity (versus openness) that individuals display towards unfamiliar and towards information that is contrary to their own established beliefs . A person who is high in dogmatism approaches
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Ethics and Advertising Sisley Fashion Junkie This Sisley ad is not just unethical but also denigrating for the fashion industry. It represents two models consuming a product from a shirt that appears to be cocaine. The the slogan “Fashion Junkie” is establishing a correlation between drugs and fashion. The company is promoting the product in an inappropriate and immoral way. Drug abuse is an issue attacking todays’ society‚ thousands of adolescents dye every year as a result of the ingestion
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International Expansion. 46% of sales were in Inditex’s home country as compared to 12% by H&M. 60% of stores were in home country as compared to 15% by H&M and 40% by Benetton. Threats (3 examples) 1. Partnerships/Franchises risk brand equity. 2. A lot of capital is in brick & mortar stores. 3. Competitors (The Gap‚ H&M‚ Benetton) SO Strategies (3 examples) 1. Zara could offer some clothes only online through a website. This would be consistent with the sense of scarcity and achieve selling
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stimulates marketing within the firm. It is first helpful to consider the relationship between parent companies and their subsidiaries‚ whether franchises‚ partnerships‚ or company-owned outlets. Structurally‚ large multinationals such as McDonald’s and Benetton are “better viewed as inter-organisational networks than monolithic hierarchies‚” because each subsidiary can take actions that affect the company as a whole (Birkinshaw 2000‚ 2). Corporate structure is determined by interplay between parent and
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decides to hold a competition for the design of its new bottle. 14. Konosuke Matsushita decides to institute product demonstrations. 15. Mattel decides to add the Ken doll to its line of Barbie toys. 16. Alfred P. Sloan of GM decides to segment the market for car models. 17. The Grateful Dead decide to allow fans to tape their concerts. 18. Philip Morris decides to reposition Marlboro as a man’s cigarette. 19. Henry Heinz decides his company needs a slogan. 20. William Hoover
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