Introduction and Overview P. F. Chang’s China Bistro‚ Inc. is a full-service upscale restaurant which predominately serves Asian-inspired cuisine. There are 197 owned and operated Bistros nationwide‚ and no global locations currently exist. While the corporate office location is set in Scottsdale‚ Arizona‚ the company was originally incorporated in Delaware. Throughout this report‚ the stock symbol (PFCB) and the shortened title (P.F. Chang’s) will be used interchangeably to identify the organization
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Abstract. This short case heavily references the “old classic” HBS case on Benihana‚ and is intended to be used in conjunction with a simulation that helps students gain insight into how Benihana achieved its profitability. The simulation helps bring out many key operational issues‚ such as how variability in demand and in processing can negatively impact profitability. The case analysis goes on to show how Benihana reduces variability‚ and illustrates concepts such as the product-process spectrum
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Benihana ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- 1. ------------------------------------------------- What is the Benihana concept? Benihana restaurants are traditional Japanese hibachi steakhouses‚ which feature the Japanese cooking method known as teppanyaki. There are key attributes that separate Benihana from other restaurants. One is true Japanese authenticity. Every
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Gonçalves Arantes Pedro Miguel Moreira Patrício Ricardo Araújo Burmester Tiago Gil Soares da Rocha INTRODUCTION – BENIHANA CONCEPT Benihana is a Japanese restaurant chain‚ where the food is prepared at the client table‚ by native chefs‚ in an environment decorated according
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1. What is Benihana’s value proposition to its customers? Benihana strives to be unique and promises to be a fun place to eat for all. Benihana’s primary value proposition to its customers is providing high quality of quick service and authentic exotic food at reasonable price. Unlike a traditional restaurant where you place the order and food is served to you‚ at Benihana you get to watch the food being cooked and also get entertained in the process. Each chef has a different style and personality
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1. What is the Benihana concept? The Beninhana of Tokyo‚ basically a Japanese Steak House has a very unique concept in terms of the idea of watching the food being cooked live on the table in front of eyes. Benihana featured traditional Japanese cuisine experience in the urban U.S metropolis. It was the first introducer of Hibachi Cooking style in USA‚ celebrating the cooking of food so alive and entertaining. This experience comes with Teppanyaki tables which accommodated eight people and live
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What is the Benihana concept? Rocky Aoki developed the Benihana concept by modifying the normal American dining experience from a job shop operation to a communal dining batch processing operation. The processing model is designed to make the process as efficient as possible‚ reduce scrap‚ minimize wait times‚ and wait times in queues and between processes to effective parts of the process itself. A customer enters the restaurant and is placed into the queue in preparation for processing.
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BENIHANA Our suggestion to Benihana is to expand the target market and include a young generations as well as open new chain of family friendly restaurants. Gaining younger generations market could be accomplished by development of a mix of Japanese-Chinese quick cuisine restaurants/ food courts. Younger generation is very familiar with Chinese food‚ which is affordable‚ quick and tasty. Incorporating a Japanese twist to what is already widely accepted could be a refreshing idea and take a typical
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a bit of fat was left which was dramatically trimmed during Live Cooking in front of diners. Benihana were authentically decorated in Japanese traditional arts. Walls‚ ceilings‚ beams‚ artifacts and decorative lights were all from Japan. This resulted in giving anexclusive ambience to the customers which in turn became unique differentiating factor for the Benihana. In a very short span of time Benihana of Tokoy has expanded in U.S Market and it has developed its own cliental which is not only exhibiting
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BENIHANA - CASE QUESTIONS / DISCUSSION _WHAT ARE THE DIFFERENCES BETWEEN THE BENIHANA PRODUCTION PROCESS AND THAT OF A TYPICAL RESTAURANT?_ The key difference was the way in which food was prepared. During the time period of the case Teppanyaki style dining was unknown in the United States. In this model‚ food was prepped table side by a chef instead of a kitchen in back. In this setup‚ customers were entertained with a "dinner show" and were able to see their (foreign/exotic) meal being prepared
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