Benihana of tokyo wac analysis: The case benihana of Tokyo was simply about how to expand the business. Benihana is a service restaurant chain providing only minimal menu. The issue identified was they were unable to make a decision that how would they expand their business. They have some options waiting but its hard to make a strategy. It is a very difficult to expand a service nature of business because in service type of business everyone thinks he is a expert due to his practical observation
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BUSINESS SCHOOL Cover Sheet for Individual Assignment: Case Study of Benihana of Tokyo Your assignment cannot be returned to you unless you clearly print your name and address in the box below. William Tan Wei Leng Block 308 Canberra Road #13-99 Singapore 750308 Name: William Tan Wei Leng Student ID: 1656521 Subject name: Operations Service Management Lecturer name: Max Zornada Due date: 10 July 2015 KEEP A COPY Please be sure to make a copy of your work before you submit it. On rare occasions
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restaurant which is an existing restaurant in Kato Paphos. Benihana is located near the sea‚ in the heart of one of the most popular tourist places for summer holidays in Paphos‚ Cyprus. It was set up in 2006 and had followed a successful track for almost seven years. However after the founder left the country‚ the restaurant remained closed until recently pending the completion of the obtainment of the estate from the ex owner. Benihana is an existing medium-sized restaurant with a fully equipped
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Benihana OF Tokyo An introduction to Hibachi cooking Where it started Context: Japanese food being unpopular in the US (feeling of being not filling enough‚ deceiving food‚ etc.) Concept: Introduce Hibachi cooking in the US and worldwide History: 1935: Yunosuke Aoki (Papasan) opens the 1st Benihana restaurant in Tokyo‚ Japan 1958: Papasan introduces the Hibachi table concept 1964: Number 1 American unit in New York West Side 1. Differences between the Benihana production
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BENIHANA Our suggestion to Benihana is to expand the target market and include a young generations as well as open new chain of family friendly restaurants. Gaining younger generations market could be accomplished by development of a mix of Japanese-Chinese quick cuisine restaurants/ food courts. Younger generation is very familiar with Chinese food‚ which is affordable‚ quick and tasty. Incorporating a Japanese twist to what is already widely accepted could be a refreshing idea and take a typical
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Recommendation Benihana restaurants have been amassing great success for many years‚ however there are several recommendations that could create even more success and profitability for them. Benihana should consider expanding into high-end hotel chains while maintain management control. They should terminate the use of franchises as well as the idea of a fast food chain. Benihana also should avoid focusing on targeting the younger generation. In order to help improve the size of their customer
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The Benihana simulation allows you to become the ultimate decision maker with many of the large aspects of the restaurant. The simulation forces you to think about the size of the bar and seating area‚ whether or not you will batch the patrons‚ how quickly you would like to get your patrons in and out of the restaurant‚ how much money you should spend on advertising and how to spend that money. I think this simulation was a great way to help one focus on how to optimize the factors involved in
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Module B: International operations management Case: Benihana of Tokyo Case Preparation: 1. 2. 3. 4. 5. What are the differences between the Benihana production process and that of a typical restaurant? Examine the production system in detail. (Try and draw a simple process diagram). What are the major design choices which generate operating efficiencies? What is the process flow at Benihana? How many customers can the restaurant process and what is this as cash flow? What role does the
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1) Sales and costs (percentages are relative to gross sales‚ unless stated otherwise) | Percentages | Dollars/yr | | Typical Restaurant | Typical Benihana Restaurant | Typical Benihana Restaurant | Gross Sales | 100% | 100% | $1‚300‚000 | Food Sales | 70-80% | 70% | $910‚000 | Beverage Sales | 20-30% | 30% | $390‚000 | Food cost‚ % of food sales | 38-48% | 30% | $273‚000 | Beverage cost‚ % of beverage sales | 25-30% | 20% | $78‚000 | Gross profit | 55-65% | 73% | $949‚000 |
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1964 as Benihana of Tokyo Employees: 1‚763 Sales: $81.6 million (fiscal year ending March 31‚ 1996) Stock Exchanges: NASDAQ SICs: 5810 Retail Eating & Drinking Places Company Perspectives: Helping our guests feel welcome is as important as our cooking. And it is just as great a skill. Ever striving for excellence in hospitality‚ it is truly our restaurant family who has built Benihana’s success. Company History: Benihana‚ Inc. owns and licenses restaurants in the Benihana and Benihana
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