Aoki‚ a wrestler who had qualified for but did not attend the 1960 Summer Olympics started the restaurant with $10‚000 earned from driving an ice cream truck in Harlem. The first restaurant‚ Benihana of Tokyo‚ was named for the red Safflower that was the name for the coffee shop owned by his parents in Tokyo. Aoki’s concept was for the meals to be theatrically prepared by a knife-wielding‚ joke-telling chef at a teppanyaki table surrounded by a wooden eating surface in front of the guests (Teppan
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Abstract. This short case heavily references the “old classic” HBS case on Benihana‚ and is intended to be used in conjunction with a simulation that helps students gain insight into how Benihana achieved its profitability. The simulation helps bring out many key operational issues‚ such as how variability in demand and in processing can negatively impact profitability. The case analysis goes on to show how Benihana reduces variability‚ and illustrates concepts such as the product-process spectrum
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Recommendation Benihana restaurants have been amassing great success for many years‚ however there are several recommendations that could create even more success and profitability for them. Benihana should consider expanding into high-end hotel chains while maintain management control. They should terminate the use of franchises as well as the idea of a fast food chain. Benihana also should avoid focusing on targeting the younger generation. In order to help improve the size of their customer
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The Benihana simulation allows you to become the ultimate decision maker with many of the large aspects of the restaurant. The simulation forces you to think about the size of the bar and seating area‚ whether or not you will batch the patrons‚ how quickly you would like to get your patrons in and out of the restaurant‚ how much money you should spend on advertising and how to spend that money. I think this simulation was a great way to help one focus on how to optimize the factors involved in
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EXECUTIVE MBA 2014/2015 PRODUCTION AND OPERATIONS MANAGEMENT CASE REPORT Porto‚ 24st October 2014 PROFESSOR Luis Solis‚ PhD. GROUP 6 Carlos Manuel Soares Pimenta Gonçalves Francisco Adriano dos Santos Marques Ribeiro Paula Cristina Fonseca Gonçalves Arantes Pedro
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1. What is Benihana’s value proposition to its customers? Benihana strives to be unique and promises to be a fun place to eat for all. Benihana’s primary value proposition to its customers is providing high quality of quick service and authentic exotic food at reasonable price. Unlike a traditional restaurant where you place the order and food is served to you‚ at Benihana you get to watch the food being cooked and also get entertained in the process. Each chef has a different style and personality
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Q1: How do Grut & Pfiffer define Tokyo Jane positioning‚ what does TJ brand stand for? The founders of Tokyo Jane want to offer affordable luxury product to their consumer. Grut and Pfiffer has a very vivid idea of how the brand and the product would look like in the mind of consumers‚ however they could not able to depicts the idea to their employee. Tokyo Jane would want to offer good quality and fashionable jewelry as in the high-end fashion display‚ yet accessible for their consumers. “Luxury
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Executive Summary Evidence from this case suggests that the traditional Japanese corporate governance stance has started to shift in order to include some elements of the Anglo-American way of corporate governance. It appears that a final decision has been made to build Disney Sea Park (despite unattractive ARR‚ but attractive NPV/IRR and ACFR) not only for the potential profits reaped for the company but also due to their responsibility to keep uphold the interests of its stakeholders (which
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many additional customers can Benihana service with batching? First of all‚ it was obvious from the first glance that batching strategy was the right one‚ as it was profitable. On the contrary‚ the non-batching strategy it was not profitable and there was a loss of $ 201.58. This is due to the fact that batching allows the restaurant to use fewer chefs which lowers the fixed costs maximizing the profit. We can also notice that in the cases of batching versus the cases of non batching there was an
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known‚ Tokyo Disneyland is theme park which target to customers who looking for entertainment‚ adventures and exciting experiences. How attractive is this industry and how well will Tokyo Disneyland face in the far future in this industry? To analysis and calculate that Porter’s five forces framework is the most efficient method. The five forces are: the threat of entry‚ the threat of substitutes‚ the power of the buyers‚ and the power of suppliers and extent of rivalry (our textbook). In Tokyo Disneyland
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