1. What is the Benihana concept? The Beninhana of Tokyo‚ basically a Japanese Steak House has a very unique concept in terms of the idea of watching the food being cooked live on the table in front of eyes. Benihana featured traditional Japanese cuisine experience in the urban U.S metropolis. It was the first introducer of Hibachi Cooking style in USA‚ celebrating the cooking of food so alive and entertaining. This experience comes with Teppanyaki tables which accommodated eight people and live
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Street in New York City by 25-year-old Hiroaki "Rocky" Aoki. Aoki‚ a wrestler who had qualified for but did not attend the 1960 Summer Olympics started the restaurant with $10‚000 earned from driving an ice cream truck in Harlem. The first restaurant‚ Benihana of Tokyo‚ was named for the red Safflower that was the name for the coffee shop owned by his parents in Tokyo. Aoki’s concept was for the meals to be theatrically prepared by a knife-wielding‚ joke-telling chef at a teppanyaki table surrounded by
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1. What is Benihana’s value proposition to its customers? Benihana strives to be unique and promises to be a fun place to eat for all. Benihana’s primary value proposition to its customers is providing high quality of quick service and authentic exotic food at reasonable price. Unlike a traditional restaurant where you place the order and food is served to you‚ at Benihana you get to watch the food being cooked and also get entertained in the process. Each chef has a different style and personality
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BENIHANA Our suggestion to Benihana is to expand the target market and include a young generations as well as open new chain of family friendly restaurants. Gaining younger generations market could be accomplished by development of a mix of Japanese-Chinese quick cuisine restaurants/ food courts. Younger generation is very familiar with Chinese food‚ which is affordable‚ quick and tasty. Incorporating a Japanese twist to what is already widely accepted could be a refreshing idea and take a typical
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available with the purchase. | How would the information be used within Ford Motor Company? | Within Ford Motor Company‚ once the order is placed‚ I would expect the different departments to have access to that information. Marketing‚ Accounting‚ Operations‚ Finance‚ and Human Resources should all have access to this information in order to plan their activities and do what they need to do to ensure the vehicle inventory is updated‚ costs are documented‚ workers are scheduled‚ and customer is provided
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What is the Benihana concept? Rocky Aoki developed the Benihana concept by modifying the normal American dining experience from a job shop operation to a communal dining batch processing operation. The processing model is designed to make the process as efficient as possible‚ reduce scrap‚ minimize wait times‚ and wait times in queues and between processes to effective parts of the process itself. A customer enters the restaurant and is placed into the queue in preparation for processing.
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launched a method which attracted millions of customers across the world starting from personal use to small and medium size corporation use. Dell customized its computers to the individual need. 1) Describe and analyze Dell’s process strategy (management philosophy‚ efficiencies‚ bottlenecks‚ supply chain partners‚ etc.). What’s the advantage and disadvantage of their process model? Dell computers 2) Discuss why Dell’s competitors‚ such as IBM and HP‚ would stick to their process models.
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Case study: Benihana of Tokyo Benihana of Tokyo has been very successful for the last 40 years since 1964. From a small restaurant‚ it has developed into a chain of themed restaurants. The success of Benihana has been attributed to the superb total quality management (TQM) process especially in maintaining the overall exotic ambience and the high quality food provided. All these strengths contribute to providing an unforgettable dining experience to its consumers and are reflected in their ability
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Reduction of overhead cost‚ good food (46.7%)and authentic Japanese atmosphere (13.3%) . Hibachi table concept was introduced. This helped in reducing back office floor space generally needed for cooking‚ preparation‚ storage‚ management office and dressing area. There were around 8% reductions in back office space and resulted in larger space for customer/productive dining area. Teppanyaki table was introduced which consist of a gas fired steel griddle plate‚ wooden ledge bordering it to hold the
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practicing TQM. Try to assess what TQM Means for Benihana of Tokyo business model and what are the expected benefits of TQM implementation at it? TQM places quality responsibility on all members of the organization; this is opposed to the earlier models of ‘quality control’ where such responsibility was effectively confined to one particular organizational sector. So considering this‚ for Benihana restaurant it is not only the responsibility of the top management Rocky but of the entire team. TQM emphasis
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