Cross-cultural literacy is a branch of literacy that looks at an individual’s ability to understand and appreciate the similarities and differences in the customs‚ values‚ and beliefs of one’s own culture and the cultures of others. There is no culture that can live‚ if it attempts to be exclusive in its own. This emphasizes on the importance of cultural literacy in its varying degrees in the global world. Therefore‚ as citizens of the global world‚ it is particularly important that all nations be
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1. What are LEGO’s values and corporate identity? How did these develop over time (prior to LEGO Media Int’l)? * The name LEGO in itself means “play well”‚ the beginnings of the corporate identity were designed into the brand name * GKC was responsible for the stud and tube system‚ which is recognizable within the logo‚ as well as meant that all Lego blocks could fit together * In the 1970’s‚ GCK designed the “ten lego characteristics” which today represents the guidelines for development
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it is a notoriously difficult concept to outline while ‘Cultural Encounters’ is exceptionally clear in comparison. It merely encompasses how cultures interact‚ overlap‚ and transform. These encounters manifest in the form of conquest‚ submission‚ and exploitation. An obvious example is the British imperial forces. Another type is the peaceful conversion processes such as the missionaries dispatched to the powerful West African kingdom of Benin. Furthermore‚ they tend to occur throughout the interaction
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Cross Cultural Management Individual Presentation: Academic Poster Introduction For this assignment you are required to produce an academic poster similar to one that would be presented at an academic conference. There is more guidance given below on what an academic poster is‚ how to structure an academic poster and various tips and guidelines on making your poster attractive and appealing. In addition to your poster you should produce a 1000 word summary report that highlights the research
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also highlights the various cross cultural problems and adjustments which the company has to make in order to succeed in India and China. The Conclusion has been drawn after the extensive research in different cross cultural areas where making a small adjustment will make a big difference. To support our research we have used various models which have been discussed by the famous author’s like Hofstede and Trompenaar’s. It also highlights the implications of these cultural differences on management
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to gain an insight into the different cultures. Understanding a country ’s business culture is a vital factor in setting up a successful business and communicating effectively. Cross-cultural awareness is a challenge for every international business person. A lot of research has been done in the field of cross-cultural understanding and communication. The theories of many academics are and have been applied to business and management in our days. One of these researchers is Edward Hall. He
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There are six principles of cross-cultural communication. The first principle states that the less someone understands about a culture and the more differences among one another the more difficulties they will have with communication. The second principle states that breakdowns occur due to cultural differences. The third principle is the belief that communicating across cultures helps people to better understand their own communication actions. They become more aware of the hand gestures and word
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are vast numbers of countries with various languages‚ religions and their cultural ethnicity. India has been referred to as a country which is a living example of unity in diversity. In today’s age of capitalism and free trade‚ borders are soon getting irrelevant and people are migrating‚ more than ever before‚ to achieve their personal and organisational goals. It becomes all the more important to understand cross cultural dynamics and its implications on international businesses looking to expand
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a) What do you think is the key cross cultural concern in this case study? Chinese are often subjected to racial stereotypes such as the “Chinese Chink eyes”. The concern in this case study would be the fact that it propagates this stereotype. As the world is moving towards multiculturalism‚ Dubai is of no exception. The city of Dubai is a highly cosmopolitan society with a diverse and vibrant culture. The advertisement depicts patrons of other cultures developing slanted eyes. While the intention
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Cross-cultural marketing can be defined as the effort to determine to what extent the consumers of two or more nations are similar or different. In order for marketers to become successful‚ they must understand the psychological‚ social‚ and cultural aspects of foreign consumers that they wish to target. Marketers must focus on the differences between communication styles‚ as well as needs‚ among members of different cultures. When making decisions‚ consumer behavior is vital and must
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