A. Introduction 2 B. Theoretical framework 3 Introduction to Relationship Marketing 3 Relationship Quality and Value 6 Customer satisfaction 8 Trust & Commitment 9 Importance of management 10 C. Discussion 11 CRM‚ the tool to apply relationship marketing 11 Selecting the Right Customer 14 Customer Information‚ a Strategic Marketing tool 16 Buyer Supplier Relationship 20 Reverse Marketing‚ another perspective to Relationship Marketing 23 Buyer is Marketer 24 D. Conclusion 26 E. References
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Marketing’s Relationship with Purchasing 4 4) The Accounts & Finance Department 4.1) Roles & Responsibilities 5 4.2) Accounts & Finance’s Relationship with Purchasing 5 5) The Human Resource Department 5.1) Roles & Responsibilities 6 5.2) Human Resource’s Relationship with Purchasing 6 6) The Production Department 6.1) Roles & Responsibilities 7 6.2) Production’s Relationship with Purchasing 7 7) The Logistics Department 7.1) Roles & Responsibilities 8 7.2) Logistics’ Relationship with Purchasing
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PART 5—LOOKING TO THE FUTURE Chapter 16—SUPPLY CHAIN PROCESS INTEGRATION AND A LOOK TOWARDS THE FUTURE For those for whom integration is not happening‚ the future is bleak and getting darker.1 There is a lot of value that is “trapped” between the processes trading partners use to transact business‚ and when companies work together‚ they can unlock that value and share its benefits.2 LEARNING OBJECTIVES After completing this chapter‚ you should be able to: Discuss and compare internal
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| Chembra Peak: The hills‚ rocks and valleys which contribute to the very unique character of Wayanad provide a lot for adventure tourism. Trekking to the Chembra peak is a risky mountaineering endeavour. Chembra peak‚ the highest hill in Wayanad‚ is near Meppady town. Trekking to the top of this peak takes almost a day. Tourists can also stay one or two days at the top of the peak in temporary camps. District Tourism Promotion Council provides guides‚ sleeping bags‚ canvases‚ huts and trekking
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The Gap Model is a conceptual model especially developed to qualitatively measure service quality. It was developed by parasuraman et al.(1985) based on results from empirical research. Tha gap model identifies five organizational gaps within the process of service design and delivery that cause deficits in quality ‚ leading to dissatisfied customers. The Gap Model locates and maps five generic gaps that apply regardless of the thematic type of service: 1. Between management perceptions of customer
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E-PROCUREMENT ADOPTION BY GOVERNMENT PARASTATALS IN KENYA: THE SUPPLIER PERSPECTIVE BY JOHN THURANIRA KINOTI A MANAGEMENT RESEARCH PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR AWARD OF THE DEGREE OF MASTER BUSINESS ADMINISTRATION (MBA)‚ THE SCHOOL OF BUSINESS‚ UNIVERSITY OF NAIROBI NOVEMBER‚ 2013 i DECLARATION I declare that this research project is my original research work and has not been presented to any other university for award of a degree. Signature:
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Hong Kong. They are selling Womenswear‚ Menswear‚ Jewellery‚ Cosmetics and Home and Lifestytle products. Their main market is youth and middle age. In those six models‚ I am going to tell which models Lane Crawford is using. Customers markets is the Lane Crawford more focus on. Customers markets are the most important of the six markets models. Customers must important; at the same the firms also focus on marketing activity. However‚ marketing activities need to decrease direct at transactional marketing
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Determination of lead time Types of inventory models : Types of inventory models Deterministic models – these are simple models in which it is assumed that the demand or consumption rate is known with certainity Constant lead time is involved in procurement Probabilistic models – here the demand follows a known probability distribution‚ while the lead time may either be constant or variable with a known probabilistic distributiuon Static models – static models relate to a single decision process in which
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INTRODUCTION OF SCOR MODEL The supply chain operations reference model (SCOR) is a management tool used to address‚ improve‚ and communicate supply chain management decisions within a company and with suppliers and customers of a company. The model describes the business processes required to satisfy a customer’s demands. It also helps to explain the processes along the entire supply chain and provides a basis for how to improve those processes. TheSCOR model was developed by the supply chain council
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Model—plan or diagram that used to make or describe something How is your firm competing in the market place? Business Model—its plan or diagram for how it competes‚ uses it resources‚ structures its relationships‚ interfaces customers‚ and creates value to sustain itself on the basis of the profits it generates A business model goes beyond your own wall. It is not just within your company. In Dell’s case‚ it needs the cooperation of its suppliers‚ customers‚ and many others to make its business
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