CHAPTER 1 Introduction to Research BB204 Business Research Methods 1 Learning Outcomes After studying Chapter ❶‚ you will be able to: • Describe what research is and how it is defined. • Distinguish between applied and basic research‚ g pp ‚ giving examples‚ and discussing why they fall into one or the other of the two categories. • Explain why managers should and should not do in order to interact most effectively with researchers © 2009 John Wiley & Sons Ltd. www.wileyeurope
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GR Hotels Student: 1057835 February 7th‚ 2014 Executive Summary GR Hotels has modified its corporate goals and looks to increase occupancy as well as business travellers. Though there are financial constraints‚ upgrading both hotels would best allow GR Hotels to achieve this objective. The implementation plan will insure that brand and other issues with this alternative will not hinder its success. Introduction The purpose of this report is to perform a financial analysis
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Resource Allocation in Hotels –Alternative Distribution Options The number of reservations flowing to hotels through the electronic and switchboard distribution channels – the Internet and reservation call centers – is growing steadily. Once a minor contributor of bookings‚ they are now primary business sources and grow more important with every passing month. This productivity growth has heightened emphasis throughout the hotel industry on using the electronic and switchboard distribution channels
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References 13 Introduction The Regency Grand Hotel is one of the most prestigious and luxurious hotels in Bangkok‚ Thailand. Since its inception‚ it has earned a brand name in the industry owing to the exceptional salaries and benefits offered. The hotel staff and managers felt privileged being a member of the hotel‚ and perceived that they were being taken well care of under the leadership of the then General Manager. The following case study illuminates the dilemma of the employees undergoing
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CASE IN POINT 1.2: GLOBAL HOTELS AND MOMMA’S MOTELS Suppose you work in the IT department of Global Hotels‚ a multinational hotel chain. Global Hotels runs several specialized business support systems‚ including a guest reservations system that was developed in-house to meet the requirements of a large company with worldwide operations. Guests can make one-stop online reservations by visiting Global’s Web site‚ which has links to all major travel industry sites. Global Hotels just acquired
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summary A long with large quantities of hotel building and developing‚ there were many problems formed when the hotels operate by different ways. In this report‚ my aims are founding main problems from Hotel Moulin a Vent and providing solutions to help Hotel seeking a sustainable way for developing . In this report‚ I will expound the Main Issues in the hotel. Using SOWT and PESTL mode to analyze hotel internal environment and external environment‚ Hotel facilities changed and developed‚ Evaluate
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International Journal of Business and Manegement; Vol. 7‚ No. 14; 2012 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education Service Quality Management in Hotel Industry: A Conceptual Framework for Food and Beverage Departments Ala`a Nimer AbuKhalifeh1 & Ahmad Puad Mat Som1 1 School of Housing‚ Building and Planning‚ Universiti Sains Malaysia‚ Penang‚ Malaysia Correspondence: Ala`a Nimer AbuKhalifeh‚ School of Housing‚ Building and Planning‚ Universiti
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Case Study: Troubleshooting Information Systems at the Royal Hotel This is a case of Blake‚ a young‚ inexperienced professional‚ taking on an internship with a consulting company‚ who assigns him to manage the Royal Hotel in New York City‚ a luxury hotel which catered to businesses and had a large number of repeat guests. This case emphasizes the difficulties Blake faces in helping the hotel consistently keep the rooms in excellent condition while trying to implement ways to make it happen. Also
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Introduction Case Study of Regency Grand Hotel This hotel is based in Bangkok and was established by local investors 15 years ago and was operated by Thai general manager since that time. It had 700 employees that time and use to provide good employee benefits‚ above market rate salaries and job security and bonuses regardless of the hotel performance during that year. This hotel was sold to an American large chain of hotel who wanted to expand its operation in Thailand. The general manger
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an elusive concept. What is the essence of The Ritz-Carlton experience? What is The Ritz-Carlton selling? “We are not in the hotel business. The hotel business is about selling rooms‚ selling food‚ selling the bar. We do those things incidentally‚ but our business is service… Service is our profession.”‚ so Horst Schulze‚ founding president and COO of Ritz-Carlton Hotel‚ about the exceptional customer service philosophy of the company. The Ritz-Carlton focuses on taking care of their customers and
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