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    It Exam Note Cheat Sheet

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    Disruptive Technology(Joseph L. Bower‚ Clayton M. Christensen) Issue lies at the heart of the paradox: They close too close to their customers. Companies listen to their customers‚ give product performances they were looking for‚ but in the end‚ were hurt by the technologies their customers led them to ignore. 2 Characteristics of the technological changes that damage established companies: 1) They typically present a different package of performance attributes (at the onset‚ not valued by

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    Chap. 9 Psychological Assessment: The use of specified procedures to evaluate abilities‚ behaviors and personal qualities‚ measurement of individual differences because the majority of assessments specify how an individual is different from or similar to other people on a given dimension Sir Francis Galton: Hereditary genius in 1869‚ Galton’s Ideas of Intelligence: Differences are quantifiable‚ Differences form a bell shaped curve or normal distribution‚ Intelligence(mental ability) can be measure

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    Midterm Exam Cheat Sheet

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    Chapter 1: Geology is the science that studies the history of Earth and its life. Anthropogenic (human generated) activities such as fossil fuel combustion impacting Earth has led to the study of Earth as a series of systems (series of components that interact to produce a larger‚ more complex whole). Geology is the science that examines the evolution of the natural processes on Earth‚ the evolution of life and the evolution of these interactions and how they caused the earth to evolve towards its

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    Opt-out model of informed consent allows a company to collect personal info until the customers specifically requests otherwise – Opt-in model of informed consent prohibits a company to collect personal info unless the customers specifically authorizes it Social engineering getting around security systems by tricking computer users inside a company into revealing sensitive info or gaining unauthorized access – impersonation on the phone/tailgating/shoulder surfing Espionage or Trespass – unauthorized

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    Chapter 1: -Why Study Politics? – self & public interest -What is politics? – no real definition “Art of the possible” “who get what when & how” “authoritative allocation of values” -Sciences: Hard: biology‚ chemistry‚ physics‚ math(experiments can be replicated & get same results) Soft: archeology‚ political science (cant be replicated‚ lots of theories)‚ experiments cant be replicated -Basic Concepts of politics- -Power- -Political science majors study power NOT politics -Hard power- forcing someone

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    Trig Cheat Sheet Definition of the Trig Functions Right triangle definition For this definition we assume that p 0 < q < or 0° < q < 90° . 2 Unit circle definition For this definition q is any angle. y ( x‚ y ) hypotenuse opposite y 1 x q x q adjacent sin q = opposite hypotenuse adjacent cos q = hypotenuse opposite tan q = adjacent hypotenuse opposite hypotenuse sec q = adjacent adjacent cot q = opposite csc q = sin q = y =y 1 x cos q = = x 1 y tan q = x 1 y 1 sec q = x x cot q =

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    Marketing Management - cheat sheet Definition of marketing: Marketing is an organizational function and a set of processes for creating‚ communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders -American Marketing Association (2004). New assumptions: “Connect and collaborate”‚ not “command and control”. Market as forum for cocreation of experiences. Customers and partners as co-creators of value‚ Value-centric

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    Chap 1: A system is a set of steps (process) put together to accomplish a task. An information system (IS) is an arrangement of people‚ data‚ processes‚ and information technology that interact to collect‚ process‚ store‚ and provide as output the information needed to support an organization.Types of IS : A transaction processing system (TPS): captures and processes data about business transactions. A management information system (MIS): provides for management-oriented reporting based on other

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    strategies for growth: ee market penetration‚ ne market development‚ en product development‚nn diversification downsizing: eliminate products/units that are not profitable/no longer fit the overall strategy prod and serv lvls of prod core cust. value > actual prod: features‚ design‚ packaging‚ quality‚ brand name > augmented prod: warranty‚ after-sale serv.‚ prod support‚ delivery/credit prod+serv class consumer prod: convenience‚ shopping‚ specialty‚ unsought industrial prod: materials+parts‚ capital

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    Important Things To Know * Markup = P-MCP= -1price elasticity of demand * Market demand = firm’s demand for a monopoly ONLY * TR=aQ-bQ2 and MR=a-2bQ * Monopoly output is ALWAYS LESS than competitive output * Colluding leads to the ideal situation (illegal) * MC=WMPL * X=aa+b×MPx or Y=ba+b×MPy * Y = M/Py – (Px/Py)X * Isocost Line: C(Q)=wL+rK | Variation: K=TCr-wrL | Slope: -(w/r) * Isoquant Slope: -(MPL/MPK) | MPLMPK=aKbL=∆K∆L * Optimal cost-minimization:

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