CHAPTER II: LITERATURE REVIEW This chapter collects the necessary literature used to be as the theoretic base to guide the research direction and to develop appropriate scale for measuring customer satisfaction in leisure industry. Earlier researchers found that there has been a close association between research on consumer satisfaction and quality measurement‚ therefore‚ the SERVQUAL model is chosen to apply in this context with some modifications. 2.1 Customer satisfaction A variety of researcher
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Natives speak Spanish and become part of their society as well as to work. After the Natives become part of that society‚ a Presidio was set up. The purpose of the Presidio was to guard and protect the Mission and the people in it. Military forces opened land right after the Presidio was set up in order for the Natives to do labor. Finally after everything is set up‚ the Spaniards can make their own Pueblo. The Pueblo meant that native laborers were always supervised and the Presidio kept outsider away
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company. However‚ the Yummy Sdn Bhd had purchased the new machine for expanding their product lines purpose. Therefore‚ the company has no extra capital to allocate to R&D and they cannot borrow any fund from bank as well. Based on this circumstances‚ since Yummy Sdn Bhd can’t find the fund in any external wayfinding‚ so the company can attempt to find fund through internal wayfinding. The first way suggest to the company is do the cost saving project. Yummy Sdn Bhd can try to suggest and provide
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Being a subsidiary of Nestle S.A.‚ of Vevey‚ Switzerland‚ Nestle (M) Bhd. is sharing the same objective of its holding company‚ which is to be recognized as the world leader in Nutrition‚ Health and Wellness‚ trusted by all its stakeholders‚ and to be the reference for financial performance in its industry. The group believes that leadership is not just about size‚ but also about behavior especially trust. They recognize that trust is earned only over a long period of time by consistently delivering
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• Introduction of the company WORLDGATE EXPRESS SERVICES SDN.BHD. Is a wholly Malaysian owned company‚ with experienced people‚ running a viable‚ dynamic organization. The company was established in the year 1999 as an International air & sea freight forwarder. We currently have a workforce of about 100 employees covering KUL airport‚ Port Klang‚ Penang‚ Pasir Gudang and Melaka. We also have a warehouse in Port Klang‚ 50‚000sq ft plus another one in KUL airport‚ both are bonded. Besides
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production of items in other materials such as wood‚ gypsum‚ bonded porcelain and precious metals‚ including silver and gold‚ through its newly created‚ wholly-owned subsidiaries Selberan Co. Sdn. Bhd.‚ Comyns and Selcraft Sdn. Bhd.‚ which manufactures crystal‚ 18K gold and silver jewellery. Selberan Co. Sdn. Bhd. has two factories‚ also based in Setapak‚ which operate under a separate manufacturing licence. The Royal Selangor’s
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thorough my practical training period. Secondly I like to thank Universiti Tun Abdul Razak and lecturer Madam Rohana Binti to give such an experience about real life work and working environment in studies plan. Last and most thank to GD Express Bhd to give an opportunity to practice myself and train for real life working environment‚ familiarize me with various function and operation in organization. From the first day enter to GD Express company I was well trained to each and every single
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PLANNING AND STRATEGIC MANAGEMENT Basic strategies used to respond to uncertainty Hup Seng is a defender in responding to uncertainty. Hup Seng can be described as a market-leader in crackers as they are experts at producing and selling biscuit Hup Seng is quite active to produce new product for market. Other than crackers‚ Hup Seng also sells sweetened and unsweetened biscuits‚ other assorted biscuits and coffee products through its subsidiary‚ In-Comix. They also sell “Ong San Yong” Chinese
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INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA KULIYYAH OF ECONOMIC AND MANAGEMENT SCIENCE INTEGRATED CASE STUDY ACC 4291 SEMESTER 1 2012/2013 CASE SUMMARY CASE 2: FLAT CARGO BERHAD: AN AUDITORS CONUNDRUM Flat Cargo Berhad (FCB); a high reputable company‚ was one of the largest air freight companies in Malaysia. It was a listed company and registered as investment holding company. The main
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COMPANY BACKGROUND Nirvana Memorial Park Sdn Bhd (Hereinafter called Nirvana) is one of the subsidiaries owned by NY Multi Corporation Berhad. Nirvana had started the operation in year 1990 Dato’s David Kong had secured development license for 50 acres land in Kajang district. Here is where Nirvana had started their first private garden-like memorial park for non-Muslim. In 20 years of operation‚ Nirvana is currently having 680 acres of land for their eight memorial park and three funeral parlour
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