Case Study: BMW of North America: Dream It. Build It. Drive It. Brief Description: Set in 2011‚ this case describes how BMW‚ the leading luxury car manufacturer in the U.S.‚ successfully implemented a new marketing initiative based on its online video services and increased sales of customized vehicles. The case addresses the challenges of catering to the North American consumer‚ where most car buyers want or have become conditioned towards immediate gratification with their purchases. Main
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1 TiVo 2007: DVRs and Beyond Harvard Business Case 9-708-401 INTRODUCTION & BACKGROUND The following provides a case study analysis of a 2007 Harvard Business School case study on TiVo‚ the Silicon Valley consumer electronics company best known for its innovative digital video recorders (DVRs) (Yoffie & Slind‚ 2007). The case concerns the challenges facing TiVo now that it is no longer the only competitor in the DVR market and TiVo’s efforts to craft a winning strategy in a changing environment
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Summary: Keeping the "pace" of innovation is a primary objective to 3M managers and the success of Computer Privacy Screen project‚ by itself‚ is irrelevant in the scope of maintaining such entrepreneurial flow. Assuming this project fits into the desired "pace" of innovation‚ Guehler should approve it; Wong should support it unconditionally. Intrapreneurship at 3M: With a requirement that divisions derive 30% of sales from products introduced within the last four years‚ the "15% rule‚" and a heavy
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As a team leader‚ Jane has already touched based with her group and recognized everybody’s role: Tom is “the joker‚” Jack is “the intellectual‚” Caroline is “the mom” and Andy is “the top performer and troublemaker.” She understands that all of them are high-paid employees and have been working as a group for a while‚ at least much longer than she has. As far as the performance‚ Jane believes that they are high performers and make up a very interesting and strong group; although there is no evidence
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Case Background In July 1993‚ Tiffany & Company reorganized its Japanese distribution channel by repurchasing its inventory from its Japanese distributor Mitsukoshi Limited. As a result of this action‚ Tiffany would assume the responsibility of establishing yen retail prices‚ holding inventory in Japan for sale‚ and controlling local Japanese management. Tiffany would be able to have control over retail price in Japan where historically had higher price. Under the previous arrangement‚ Tiffany contracted
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February 2005 Harvard Business School features Sapient as example of excellence in Leadership and Organizational Behavior “We need to be focused on our clients like no one else. And our desire for their success has to be unparalleled‚ it has to be.” Jerry Greenberg Co-Chairman and Co-CEO Sapient Harvard Business School (HBS) professors Joel Podolny and Rakesh Khurana recently chose Sapient to feature in a case study on leadership. Sapient is now one of a select group of companies featured
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PressReleasePing Stay Fit Housing Partners with Soothe Massage Service to Enhance Guest Wellness Stay Fit Housing teams up with Soothe to be the official massage service for Stay Fit Housing guests. LOS ANGELES‚ CA‚ August 18‚ 2014 /PressReleasePing/ – Stay Fit Housing LLC‚ a corporate housing and wellness company based in Los Angeles and New York City‚ announces a partnership with Soothe to be the official massage service for Stay Fit Housing guests. Soothe makes it easy and affordable
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Choosing collaborative relationship 24 5. CONCLUSION 24 6. RECOMMENDATIONS 25 7. BIBLIOGRAPHY 26 1. INTRODUCTION 1.1 Executive Summary This report aims to analyze SEOZEO with different dimensions for improving relationship with foreign partner. In this report after examining SEOZEO’s conditions on business relationship‚ organizational culture‚ communication and national culture‚
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Nguyễn An Nguyên -- 14 tháng 02‚ 2008 -- Bản để in Dưới đây là một nghiên cứu được cho là báo cáo chính thức của Chương trình Việt Nam‚ thuộc Trung tâm Châu Á (ĐH Harvard) gửi cho Thủ tướng Việt Nam trong cuộc gặp ngày 16/1/2008. Báo cáo này được mở rộng từ một bài viết của Tiến sỹ Kinh tế David Dapice‚ người đã theo dõi Việt Nam trong nhiều năm và là người thường phát biểu rất thẳng thắn trên báo chí VN. Vì độc giả của nó là các nhà làm chính sách‚ ngôn ngữ của bài viết rất dễ hiểu và các nhận
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Organizations have to change to stay alive. That’s a given. But change doesn’t always have to create anguish. Sometimes change is more effective when it hurts less. That’s where a new approach to change – dynamic stability – comes in. Here s how it works. BY ERIC ABRAHAMSON HO HASN’T HEARD THE MANTRA: change or perish? It’s a corporate cliché by now. And like many clichés‚ it happens to be true. But so‚ too‚ is its unhappy corollary: many companies change and perish. Change is so disruptive it
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