add up to cash and momentum for Tesla Motors electric car start-up. Tesla’s total assets is a total USD 361.6M‚ with US sales alone of USD 116.7M. Tesla boasts of two electric car models: The Tesla Roadster and the Tesla S model. As of January 2011‚ Tesla has taken about 3‚500 reservations for the Model S and expects to begin delivering cars to customers in 2012. Tesla currently employs almost 900 full time employees and is aggressively recruiting employees for positions in its headquarters
Premium Electric car Tesla Roadster Tesla Motors
Strategy Channel Tesla Motors eschews the traditional auto industry “dealership” model and bypasses dealers and reaches customers directly through company-owned showrooms and online retail channels Value-added services are included‚ such as supercharger stations being installed in major markets throughout the US. Strategy Tesla aims to become a mass producer of electric vehicles. In 2008‚ it launched the Tesla Roadster model—a paradigm shift/keystone in the EV market. Tesla has positioned itself as a
Premium Electric car Tesla Motors Tesla Roadster
needed to cut about 10 percent of the company’s workforce to reduce their burn rate in 2008. After becoming more efficient they introduced their first car an electric two seat sports car in 2009. Then they introduced the Model S an electric car in 2012. After that they introduced the Model X an electric suv on February 29‚ 2012 and will start production in 2013. Elon has
Premium Tesla Motors Elon Musk Tesla Roadster
MKTG6011W Strategic Marketing Action Learning Project TESLA MOTORS Students: Marcus Chau (1155038866) Subrato Chowdhury (1155058345) Rodrigo Gonzalez (1155065430) Michael Ngan (1155040726) Carolina Quiroz (1155065428) Marcelo Seguel (1155065429) Samir Sepúlveda (1155065427) Professor: Larry K. Y. Poon Teaching Assistant: Yvonne Ning Date: May 10th‚ 2015 Index Executive Summary 1 Methodology 2 Business Strategy of Tesla in the US: 3 Value proposition and Competitive advantage:
Premium Electric car Tesla Roadster Tesla Motors
Roadster in 2008 to show the industry their cutting-edge battery technology and electric powertrain. There was no looking back from then! Tesla launched the world’s first premium all-electric sedan‚ Model S‚ which became the best car in
Premium Automobile Electric vehicle Electric car
entering the electric market‚ complemented by an ever-increasing number of start-ups. Around 1890‚ the first American electric car powered by 24 batteries had a range of 50 miles and went up to 20 mph double that of the Karl Benz ’s gas-powered Patent-Motorwagen. By the 1920’s high cost‚ limited range and cheap oil contributed to a rapid demise for electric car sales. The final trail in the electric vehicle coffin was hammered in 1940 when Detroit Electric‚ which had shifted to commercial vehicles and
Premium Electric car Tesla Motors Tesla Roadster
out of Palo Alto‚ California‚ Tesla is currently in 37 countries worldwide. Tesla currently produces 3 models‚ the Roadster‚ Model S‚ and the Model X. A primary issue Tesla faces is the steep prices of all three models. The least expensive model is the Tesla model S. It’s cheapest option begins at $57‚400. Many experts believe that for Tesla to be successful‚ they will need to produce a model closer to the $30‚000 range. Other critics focus on the issue of a possible takeover‚ or the company’s
Premium Tesla Motors Electric car Tesla Roadster
University of La Verne Graduate School of Business & Public Administration BUS 581 Seminar in Organizational Theory and Behavior CRN 2080 Fall Term 2013 Group Project Strategic plan to transition from domestic to MNE for the TESLA Instructor: John C. Sivie Student Name: Kejia Ren 11481562 Tingdan Lin 11481010 Youze Zhu 11037637 Seijie Kaku 11479698 Hui Li 11528806 Due date: 10/30/2013 Table of Contents Summary------------------------------------------------------------------------------------------------2
Premium Management Tesla Motors Nikola Tesla
reduce prices with each successive model. So‚ Tesla motors started with an expensive debut‚ with Model Roadster which cost $100‚000. Then they produced the second product‚ Model S but with the price of $70‚000. And the upcoming Tesla Model 3 is planned to have much more lower price. The progress is evident and the goal is one: A lower-priced‚ high-quality car. The second important factor of Tesla Motor’s success is the innovation in every detail and aspect of their models. One of the keys of the success
Premium Tesla Roadster Electric car Tesla Motors
automobile and transportation industry. This year‚ the global production of EV is predicted to rise by 67% (IHS‚ 2014). 1.1 Market Trends According to the Green Car Guide (2014)‚ top Battery Electric Vehicles (BEVs) models include the BMW I3‚ Renault Zoe‚ Nissan Leaf and the Tesla Model S. In 2012‚ 90% of the EVs were present in the US (38%)‚ Asia (31%) and Europe (21%) (IEA‚ 2013; see figure 1 in appendix). Sales of BEVs are predicted to grow over the next decade‚ reaching a number of 3.8 million vehicles
Premium Electric car Electric vehicle Tesla Roadster