PART 1 Foundations for Services Marketing Part Contents 1 Introduction to Services 2 Consumer behaviour in services 3 Customer expectations of service 4 Customer perceptions of service 5 Conceptual framework of the book: the gaps model of service quality 3 28 54 76 103 This first part of the text provides you with the foundations needed to begin your study of services marketing. The first chapter identifies up-to-date trends‚ issues‚ and opportunities in services as a backdrop for the
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Running head: BERNARD MADOFF “If it Sounds too Good to be True” Larry Weyer Business Dynamics South University Abstract What can cause a man to take from so many for so long? What kind of human being can make promises that may only be fulfilled if someone else is left holding the bag? Throughout history‚ there have been many thief’s and cheats who have stole or ‘borrowed’ way past their limits and many who still financially plague society. In recent light‚ Bernard Madoff is the man on the
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EXECUTIVE SUMMARY In the aftermath of the revelation that Bernard Madoff ’s investment fund was a tremendous Ponzi scheme‚ businesses have fallen under heavy scrutiny and continue to be challenged by the public as the result of a growing mistrust in the way business is conducted. Issues in management practices‚ like conflict of interest‚ can be raised from this debacle. Madoff developed a culture of individualism and arrogance that silenced any insurgence. His communication and manipulation
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Nash Equilibrium and Dominant Strategies Nash Equilibrium is a term used in game theory to describe an equilibrium where each player’s strategy is optimal given the strategies of all other players. A Nash Equilibrium exists when there is no unilateral profitable deviation from any of the players involved. In other words‚ no player in the game would take a different action as long as every other player remains the same. Nash Equilibria are self-enforcing; when players are at a Nash Equilibrium they
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Assignment 1: Madoff Securities Abstract In the case of Bernie Madoff this is perfect example of how unethical behavior can turn into corruption. Madoff‚ a former investment and stock broker‚ was formally introduced to the world as the ’sole’ operator in the largest Ponzi scheme on record. Madoff turned his financial management company into a colossal Ponzi scheme that swindled billions‚ from thousands of his investors. In this paper we determine the regulatory oversight
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John Nash Biography John Nash (June 13‚ 1928 – present) is a brilliant mathematician‚ specializing in economics. He was born n Westfield‚ West Virginia‚ into a family of three‚ he‚ his father – an electrical engineer‚ and his mother – a school teacher who pushed him to do many great things that led to his superb education and extraordinary mind. As a child‚ he had a quiet and withdrawn personality‚ but was very intelligent. He started reading at four‚ skipped a grade‚ and even learned Latin‚ all
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John Forbes Nash Jr. Introduction John Forbes Nash Jr. was born on June 13th of 1928. He has greatly impacted today’s society with his works in game theory‚ differential geometry‚ and partial differential equations. His theories are used in many aspects of our lives today such as in economics‚ computing‚ evolutionary biology‚ artificial intelligence‚ accounting‚ politics and in military theory. Within his lifetime Nash has received several prestigious awards. In 1
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In the essay written by Gary Nash‚ he argues that the reason for the American Revolution was not caused by the defense of constitutional rights and liberties‚ but that of "material conditions of life in America" were not very favorable and that social and economic factors should be considered as the driving factor that pushed many colonists to revolt. The popular ideology which can be defined as resonating "most strongly within the middle and lower strata of society and went far beyond constitutional
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production volumes scheduled for the June 1972 bottling run? The corrected numbers are much smaller than the scheduled amounts. If Blanchard did produce what they had originally planned‚ they would have a lot of unused inventory. What are the disadvantages of the formal EOQ/ROP system and the actual system used for scheduling bottling runs at Blanchard? Which system do you prefer? What improvements can be made? A disadvantage for the formal EOQ/ROP system is that the cost of a stock
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explain what white collar crimes Madoff committed (including citing the applicable federal statutes) and describe the actions that he undertook that constituted the commissions of those crimes. Madoff and his investment firm was charged with securities fraud‚ for a multi-billion dollar Ponzi scheme. The scheme wasn’t revealed until Madoff himself confessed his crimes. The Federal Bureau of Investigation complaint says that during the first week of December 2008‚ Madoff confided to a senior employee
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