and Target Audience Cleo Z Garcia IMC 610‚ West Virginia University Author Note Contact Information: czgarcia@mix.wvu.edu Abstract Developing an effective integrated marketing communications plan for Kmart requires an understanding of its history; goals‚ objectives and how it evolved through the years. Researching Kmart’s past can help provide insight to create the media and marketing plan for the future. The plan must be attuned to the needs and wants of their customers - their target audience
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Cosmopolitans target audience are female millennial and female Generation x‚ they would usually be from the social economic status A/B. They target their older audience of Gen x with their adverts as a lot of them are advertising anti aging creams‚ this gives of the idea that these woman have to stay young as all the way through the magazine all of the focus is on beauty and fashion making the older audience want to try and keep up with all of these models and actresses. The younger millennial
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the question I’ve been asked the most is “why do I need the Apple iPad?”. Apple’s head honcho Steve Jobs firmly believes the iPad will fill the third segment which stands square in the middle of the iPhone and MacBook. To help understand the target audience for the iPad I found it most helpful to begin by looking at the competition. Currently you have an eReader market heavily dominated by Amazon’s Kindle. The Kindle is a solid performer and everyone I know who owns one is very happy with their
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their very best out of their skills. Ultimately‚ this magazine does aspires to teach gamers about everything they possibly need to know on a variety of genres and topics and to even introduce new people to different gaming genres. Target Audience- The audience for this magazine will be people who are interested in all things gaming. They are the type of people who would rather sit at home playing games instead of going outside and playing sport. They have a passionate interest in gaming and are
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Tendulkar - THE LITTLE MASTER BLASTER INTRODUCTION Sachin Ramesh Tendulkar (born on 24 April 1973) is an Indian cricketer widely regarded as one of the greatest batsmen in the history of cricket. He is the leading run-scorer and century maker in Test and one-day international cricket. He is the only male player to score a double century in the history of ODI cricket. In 2002‚ just 12 years into his career‚ Wisden ranked him the second greatest Test batsman of all time‚ behind Donald Bradman
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quality and service to attract customers and build up an competitive image in the emerging fashion market. OBJECTIVES To create comfortable and memorable experience for customers To provide wide variety for all ages of men and women in the focused target market. To focus on new trends and demand according to customer preference and choice. To become a leading brand in competition with other luxury retail clothing brands. To effectively promote their brand with the help of advertising to attract
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Pepsi’s target market Pepsi has aimed itself at a young audience with an age range of teens to mid twenties. With regards to their U.S website‚ which is ranked the 4th most visited in food consumer products‚ you can clearly see that from its layout‚ use of colours and wording that Pepsi is bright‚ funky and fresh; aimed at forward thinking young men and women. In poor contrast the Pepsi UK website focuses mainly on football and is centred on the Pepsi Max brand. This brand has generally been
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La Bella Blue Cancer prevention: Blueberries Spinach Blueberries is one of the many cancer preventing foods. Blueberries are full of antioxidants and flavonoids that prevent cell damage from happening. Antioxidants is a substance‚ like Vitamin C or E that counteracts the damaging effects of oxidation in a living organism. A flavonoid is any group of organic compounds that occur as a pigments in fruits and flowers. One thing that antioxidants is neutralize free radicals‚ atoms that contain
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Actress and model. Halle Maria Berry was born August 14th‚ 1966‚ in Cleveland‚ Ohio. The youngest daughter of two girls and was born to Jerome Berry and Judith Hawkins-Berry‚ an interracial couple. Halle and her older sister Heidi spent the first few years of their childhood living in an inner-city neighborhood. Halle’s mother named her after a department store in Ohio she enjoyed shopping at. In the early 1970s‚ Jerome Berry abandoned his wife and children‚ after which Judith moved her
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less hooked to the electric corporations. Berry was also trying to convince readers that writing better and more efficiently has no ties with computers. He relies on logic when speaking of the direct dependence on coal the electric corporation has. Emotion is relied on when speaking of his wife and their close relationship. Berry is writing for the people of today who are hooked on the electric corporations as he is. This essay is written as if the audience is well informed of all the pros and cons
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