1 INTRODUCTION Focus group is a qualitative technique used mostly in marketing research and also other areas of research. This technique is used to collect primary data. This document consists of information about focus group. The main objective of this assignment was to investigate how focus groups techniques are used to collect primary data about the phenomenon at hand in the real world. The research method used was Google scholar for academic journals. The campus library database was also
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of the respondent to select which parts of the dialogue with the respondent to explore further‚ which to ignore‚ and which to return to later in the interview. Not only is the depth interview flexible‚ it is also evolutionary in nature. Focus group Focus groups are depth interviews undertaken with a group of respondents. It is different to individual interviews in the number of respondents and interaction
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Q.1: a) PORTER’S FIVE FORCES ANALYSIS & PORTER’S VALUE CHAIN TECHNIQUES. Michel porter(1998) provided a frame work that models an industry as being influenced by five forces. This simple tool that supports strategic understanding where power lies in a business situation. It also help to understand both the firms current competitive position‚ &strength of a position that the company looking to move in to. Five forces diagram in the (Appendices 1.1). Threat of new entrants:
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PORTER’S FIVE FORCES 4 Power of Suppliers Criteria Level Effect on Power Effect on Profit Difference of Inputs High Increases Decreases Cost of Switching Suppliers High Increases Decreases Threat of Forward Integration High Increases Decreases Supplier Concentration High Increases Decreases Difference of Inputs Product differentiation within inputs in the tech industry is largely dependent on how recently the input has been developed (the extent of which it is considered
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Rivalry Among Firms: High The global industry of construction and agricultural machinery is characterized by intense rivalry among firms due to its competitive strategies. (Book) When few multinational companies dominate the market‚ a consolidated industry exists‚ making it crucial for companies to lead in market share and profit margins. (Book) This in turn creates low switching costs for buyers allowing them to purchase from different companies without hesitation. (ML) Fixed costs for production
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National Competitive Advantage of China in Electric Mobility: The Case of BYD Corresponding Author: Kasperk‚ Garnet Center of International Automobile Management‚ RWTH Aachen University Templergraben 64‚ 52062 Aachen‚ Germany‚ gk@im.rwth-aachen.de Phone +49 241 80 93348‚ Fax +49 241 80 93248 Wilhelm‚ Jan Chair of Organization‚ RWTH Aachen University‚ Templergraben 64‚ 52062 Aachen‚ Germany‚ jw@im.rwth-aachen.de Wagner‚ Wolfgang Volkswagen Corporate University‚ China Cuipingbeilixiqu‚ 16Haolou-1Danyuan
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Models and Theories of ChangeLDR/515Week2FIVE DIFFERENT MODELS AND THEORIES OF CHANGE. DISCUSSING THE VALIDITY AND UTILITY OF THE MODELS. I. KURT-LEWIN THEORY OF CHANGE:This theory is also known as the Unfreeze-Change-Refreeze Model of Change. Kurt-Lewin proposed three simple steps to describe the "unfreeze-change-refreeze model. It basically means going from the State A into an unfrozen‚ change‚ and then reforming in a different pattern‚1.The first step‚ unfreeze involves the process of letting
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Focusing on your senses After choosing the provided video Five Senses Mindfulness Meditation: https://www.youtube.com/watch?v=q07XlqX3RpI‚ I went ahead to practice the procedure explained in it. I spent the day being aware of how I perceived the world through my five senses. When I sat down for my meditation session‚ I observed all my sensory organs that are taste‚ sight‚ smell‚ hearing‚ and touch. This video helped me to not be fearful of what I noticed and to notice certain noises‚ smells‚ tastes
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Text focus Questions – Unit 1 His 101 1. Describe Ziggurats (Ch. 1) 2. Identify the “black lands” of Egypt (Ch. 1) 3. How is the modern era different from other previous eras according to the author (Are We Human) 4. Identify the new human species highlighted in this article and how it became extinct? (Are We Human) 5. Why does Babylonian society limit the freedom of women in the Code of Hammurabi (Ch.2) 6. Describe and define the Axial Age. (Ch. 2) 7. How does the author challenge current theory
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There are several factors to consider when deciding whether to rent or buy a home. In our case study‚ Beth and Jon Linton are considering the critical decision of buying or renting at Stedman Place in Newton‚ which is a western suburb of Boston‚ Massachusetts. The timing of this decision is important‚ as the decision is being made in July of 2006‚ before the housing market downturn. The case gives insight into the couple’s decision-making process‚ and the pros and cons of buying versus renting are
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