LCCI International Qualifications Level 3 Certificate in Public Relations Syllabus Effective for examinations to be held from Series 2‚ 2010 For further information contact us: Tel. +44 (0) 8707 202909 Email. enquiries@ediplc.com www.lcci.org.uk 1 INTRODUCTION Education Development International (EDI) is a leading international awarding body that was formed through the merger of the London Chamber of Commerce and Industry Examinations Board (LCCI) and a leading online
Premium Public relations
Marketing group case presentations Group assignment: Each group has to present the case in front of the class with some main tasks as follows: + Summarise the case + Answer questions given for each case + Use powerpoint slides to presents ideas and answers Case for each chapter: No. Case Assigned Group 1 Chapter 2: The Olympics: Branding on a global stage (p. 65) G1 2 Chapter 3 - Xerox: adapting to the turbulent marketing environment (p. 93) G2 3 Chapter 5 - Apple: the keeper
Premium Marketing Harry Potter New product development
MKT 505 – International Marketing COURSE DESCRIPTION This course reviews the organization for international marketing‚ foreign demand analysis‚ product development and policies‚ trade channels‚ promotion policies‚ pricing‚ and legal aspects. Emphasis is on development of effective international marketing strategy addressing the major global market areas (Europe‚ Africa‚ Asia‚ and the Americas). INSTRUCTIONAL MATERIALS Required Resources Keegan‚ W. J.‚ & Green‚ M. C. (2011). Global marketing:
Premium Marketing
To Buy or to Lease? The Risk. Malaysia Airlines decision to lease whether a capital or operating rather than buying the asset arise because of the risk decision and the decision made in the upper management. When making the decision to buy or to lease the company must not only consider the financial implications of the options including the value of the money but consideration must also be given to long-term strategic priorities. It is important to understand the implications and the risks posed
Free Economics Money Balance sheet
Technology-related trends impacting online consumer behavior (Chapter 7) 35% of online Americans connect to the Internet with a broadband connection. Broadband has increased by 20% in the past 2 years. The U.S. is only the 10th largest broadband market. Broadband users exhibit different online behavior than those using mobile handheld devices or dial up. Q2. social/cultural environment for e-marketers ( Chapter 7) Reputation: brand image and reputation are based on market perception. Relevance:
Premium Trademark Copyright Patent
MAKE OR BUY Management decision should be based on careful consideration of all the factors‚ including implication as regard to tax liability. Keeping view various tax implications that are relevant while taking some specific management decision under different provision of Income tax Act have dealt with: Make or Buy: One of the vital investment subject to the influence of tax factor is “Make or buy decision”. Most of the companies have to decide sometimes or the other whether they should buy a part
Premium Cost Capacity utilization Costs
Best Food Case Analysis Best Foods Company is a multinational worldwide food company whose vision is “To be the Best International Food Company in the World.” (p.713) Best Foods set out to make some serious strides in diversifying their organization. However‚ there were three key diversity challenges facing them. First is that the company has very few women who have been on the career path that leads them to executive level position. This unfortunately was due to past practices. Best Foods
Premium Management Culture Strategic management
There are several factors to consider when deciding whether to rent or buy a home. In our case study‚ Beth and Jon Linton are considering the critical decision of buying or renting at Stedman Place in Newton‚ which is a western suburb of Boston‚ Massachusetts. The timing of this decision is important‚ as the decision is being made in July of 2006‚ before the housing market downturn. The case gives insight into the couple’s decision-making process‚ and the pros and cons of buying versus renting are
Premium Real estate Inflation Net present value
Chapter 12 Communicating Customer Value: Advertising‚ Sales Promotion‚ and Public Relations GENERAL CONTENT: Multiple-Choice Questions 1. A company’s total marketing communications mix consists of a special blend of advertising‚ sales promotion‚ public relations‚ personal selling‚ and directmarketing tools that the company uses to pursue its advertising and marketing objectives. This is also called _____. direct marketing integrated marketing promotional mix competitive marketing target marketing
Premium Advertising Marketing Sales promotion
Assignment#1: To Build or to Buy by Professor; Business 402-Small Business Management 01/29/2013 Assignment # 1: To Build or Buy Craft a brief strategy for a business concept that would directly compete with the small business you selected. Explain the rationale for the strategy in detail. The Business strategy which I would use would be to purchase an existing Bagel and Tea shop located in the heart of Rockville
Premium Limited liability company Corporation Business