TYPES OF AUDITS Operational PURPOSE: To evaluate whether operating procedures are efficient and effective USERS: Management of the organization NATURE: Highly non-standard; often subjective FREQUENCY: PAs: Frequently AGs: Frequently CRA: Never Internal: Frequently Compliance PURPOSE: To determine whether the client is following specific procedures set by higher authority USERS: Authority setting down procedures‚ internal or external NATURE: Highly non-standard; often subjective FREQUENCY: PAs:
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Executive summary: This assignment is done to provide the user information on Brand Audit of GrameenPhone Ltd‚ the telecommunication company in Bangladesh. Telecommunication has been a booming industry during the last two decades. Gradually this industry is matching towards market saturation. So‚ brand audit is also become very important and complex as well. The four major players GP‚ Banglalink‚ Robi‚ and Airtel by name are implementing same unique and confidential branding strategies to grasp
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• • • • Where are we now? Where do we want to be? Which way is best? How might we get there? How can we ensure arrival? 6 Planning Framework 2 • • • • • • • • • Situational Analysis Objectives Strategy Targets Tactics Men Money Minutes Measurement 7 The Planning Models • • • • • • • • • S O S T T M M M M S O S T A C 8 Marketing Audit • A marketing audit is a comprehensive‚ systematic‚ independent and periodic examination
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NATURE‚ PURPOSE AND SCOPE OF AUDIT AND REVIEW NATURE‚ PURPOSE AND SCOPE OF AUDIT AND REVIEW 1 “AUDITING” In independent examination 2 NATURE AND DEVELOPMENT The word “audit” comes form the Latin word audire which means “to hear” because‚ in the middle Ages‚ accounts or revenue and expenditure were “heard” by the auditor. Statutory audits (i.e. carried out in accordance with statutory provisions) become mandatory for companies in 1900. At this time the purpose of an audit was to detect fraud‚ technical
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AUDIT METHODOLOGY A systematic environmental audit consists of 3 main stages: Pre-Audit On-site Audit Post Audit All 3 stages need to be fulfil in order to complete the audit procedure on water quality management which to ensure clean water is to be preserved to be consumed by the end user. Pre-Audit Pre-audit is the first step in the audit procedure. During a pre-audit‚ a company or individual’s financial documents are examined to ensure that all information is correct before the company or individual
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current issue and full text archive of this journal is available at www.emeraldinsight.com/0268-6902.htm Past control risk and current audit fees Past control risk Thomas G. Calderon‚ Li Wang and Thomas Klenotic George W. Daverio School of Accountancy‚ The University of Akron‚ Akron‚ Ohio‚ USA 693 Abstract Purpose – The authors posit that audit fees are driven by historical risk factors and risk encountered in the current period. The purpose of this paper is to focus on historical
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Walt Disney Corporation Marketing Audit Max McKay Sabrina Coady Henrik Oiseth Principles of Marketing 308 Professor Simpson November 14‚ 2006 Walt Disney Corporation Founded in 1923‚ the Walt Disney Company has predicated itself as the world’s best in the family entertainment business. After 80 years in the business‚ who could argue with that statement? Today‚ Walt Disney Corporation dominates the market of family entertainment. An unparalleled experience is the direct affect
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Audit Evidence This chapter deals with the types of evidence decisions auditors make‚ the evidence available to auditors‚ and the use of that evidence in performing audits. NATURE OF EVIDENCE • Evidence is any information used by the auditor to determine whether the information being audited is stated in accordance with the established criteria. • Evidence includes information that is highly persuasive‚ such as the auditor ’s count of marketable securities‚ and less persuasive information
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Audit Case- Tommy O’Connell The audit case I chose was case #1‚ Tommy O’Connell- Audit Senior. O’Connell is a newly appointed senior auditor for a big 5 firm‚ and he was given the tough audit engagement for the Altamesa Manufacturing Company. Tommy figured this engagement would help him get in good with the partner that was in charge of the audit‚ Jack Morrison. The only problem was he was assigned Carl‚ who is a fresh-faced staff accountant who has been working at the company for less than three
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specilSpecialised audit services SECTION 2: SPECIALISED AUDIT SERVICES 2003-04 This section of the report includes information on audits conducted over and above the regularity audits. These include the following: • Forensic audits • Performance audits • Integrated audits • Performance information reviews For an explanation of each type of audit‚ please refer to my 2003-04 Activity Report. It is important to highlight that some of the forensic and performance audits result in a report to management
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