Sustainable Tourism in Kumarakom – A Case Study Background kumarakom is situated on the banks of the Vembanad Kayal (backwater)‚ 10 km. west of the Kottayam District Head Quarters in Kerala. Kumarakom‚ a backwater tourism hub is gaining strategic place in on the tourist map due to its natural charm and aesthetic beauty. Tourism development in Kumarakom started with the lease of KTDC land in the bird sanctuary area to Taj Kerala Resorts Limited in the 1989. Tourism has developed rapidly in the area
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Merck & Co Case Analysis 1. Problem Statement – Merck & Co ‘s stock market performance had trailed that of competitors in light of the concerns that company was not able to adapt to the changes in environment where as competitors was using their aggressive marketing functional unit as their competitive edge. Company also failed to take advantage of its own market opportunities especially the outcome of aftermarket studies of drugs they launched .Company was very late in adapting to
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Co-branding involves combining two or more brands into a single product or service. Companies engage in co-branding to leverage strong brand. It is becoming a popular business practice to strive for a positive association between different brands that can develop synergy. A well executed co-branding strategy can lead to win-win situation for both co-brand partners and can help in realizing unexplored markets or untapped opportunities. Concisely‚ it is instrumental to handle almost every marketing
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Case: Tiffany & Co. (1) What (if any) are the problems confronting the company? Because of Tiffany’s large exposure in Japan‚ it is severely adversely affected by the yen/dollar exchange rate fluctuation and needs to determine the best way to hedge against this risk. (2) How did the problems arise? Tiffany was assuming control of its operations in Japan‚ which had previously been managed entirely by Mitsukoshi. With this greater control over its sales in Japan came much increased exposure
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Sustainable Cityscape Team Description Paper The TDP needs to be uploaded on the website after registering for this event via the main Shaastra website. * | Name | Department | College | Email id | Mobile No | Team member 1 | | | | | | Team member 2 | | | | | | Team member 3 | | | | | | Team member 4 | | | | | | Team member 5 | | | | | | Team member 6 | | | | | | Your ideas for each of the subheadings must be validated with the
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Case Study – ZZZ Best‚ Inc. 1. Ernst & Whinney never issued an audit opinion on financial statements of ZZZZ Best but did issue a review report on the company’s quarterly statements for three months ended July 31‚ 1986. How does a review differ from an audit particularly in terms of the level of assurance implied by auditor’s report? A quarterly review report is issued by a CPA and reviewed by an auditor to provide assurance that the financial statements are fair and follow the GAAP standards. Quarterly
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industry. If he would have performed these routine procedures‚ Gray would have realized that ZZZZ Bests reported insurance restoration revenue was grossly overstated. Furthermore‚ AS No.9.7 states that the auditor should have knowledge of the “company’s internal control over financial reporting obtained during other engagements performed by the auditor.” Larry Gray did obtain any information regarding ZZZZ Bests internal control over financial reporting during other engagements and took a rather standardized
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There are several factors to consider when deciding whether to rent or buy a home. In our case study‚ Beth and Jon Linton are considering the critical decision of buying or renting at Stedman Place in Newton‚ which is a western suburb of Boston‚ Massachusetts. The timing of this decision is important‚ as the decision is being made in July of 2006‚ before the housing market downturn. The case gives insight into the couple’s decision-making process‚ and the pros and cons of buying versus renting are
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Case 27 The Vermont Teddy Bear Co.‚ Inc.: Challenges Facing a New CEO I. CASE ABSTRACT John Sortino founded the Vermont Teddy Bear Company (VTBC) in 1981 by selling handsewn teddy bears out of a pushcart in the streets of Burlington‚ Vermont (Wheelen & Hunger‚ 2004). Mr. Sortino’s motivation for making the teddy bears in the United States cultivated while playing with his son‚ Graham‚ and after noticing his son had many stuffed animals that were made in other countries (Wheelen & Hunger‚
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1.0 Title A Review of Research on Cost of Quality Models (P-A-F Models) and Best Practices 2.0 Introduction In every organization‚ measuring and reporting the cost of quality (CoQ) is an important issue they must consider. Quality is a critical factor to defeat competitor and to retain customer and to meet the customer’s need. CoQ is a sum of conformance cost (cost for prevention of poor quality) and nonconformance cost (cost of poor quality caused by product and services failure). CoQ analysis
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