Co-branding defines itself a s two or more companies forming an partnership‚ working together‚ creating marketing synergy. An example of this includes using a popular brand name ingredient in a brand name product. This is called "Ingredient Co-branding." Another form of Co-branding called "Composite Co-branding involves combining two distinct products together to form one marketable product. This benefits both retailers of said products. The difference between these two terms is the first
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Debate Achieving sustainable development in Jamaica is unattainable given the present cultural norms of the country. A recent study conducted by the World Commission on Environment and Development (WCED) defines sustainable development as “a process of change in which the exploitation of resources‚ the direction of investments‚ the orientation of technological development and institutional change are made consistent with the future as well as present needs of a nation.” Sustainable development requires
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Chapter 1: A new framework for implementing corporate sustainability Key points: Sustainability performance is the effect of corporate activity on the social‚ environmental‚ and economic fabric of society. A balance between economic progress‚ social responsibility‚ and environmental protection‚ sometimes referred to as the triple bottom line‚ can lead to competitive advantage. The evaluation of social‚ economic‚ and environmental impacts of organizational actions is necessary to make effective
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Poverty and Sustainable development Introduction: What we mean by poverty? And what we mean by Sustainable Development? And many people are not clear about the relation between poverty and Sustainable Development. They think two of them are different topic. But no it’s wrong. There is a strong relationship between two of them. Poverty is a condition or result of the Un-sustainability. So if we want to develop our Sustainability we should consider and focused deeply on the poverty. Now I am giving
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CASE ANALYSIS The case primarily deals with the current Indian political scenario and it describes how the Indian democracy is undergoing a period of crisis and renewal. New forms of protest movements have started taking form .The recent rise of the Aam Aadmi Party (AAP)‚its surprising success in the Delhi Assembly elections of December 2013 ‚ and the short-lived but dramatic episode of Arvind Kejriwal acting as Delhi’s Chief Minister have some of its roots in the earlier anti-corruption protest
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Sustainable tourism “Development of sustainable tourism in Scotland” [pic] Main questions: 1. What is sustainable tourism? 2. Characteristics of sustainable tourism: - Economic - Social equity - Environmental and cultural protection 3. Introducing Scotland…(short description) - Country sides - Tourism - Tourists - Historical heritages - Places and destinations in Scotland
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In what ways is sustainable development different from mainstream modernisation models? Despite overwhelming proof that the Western modernisation model will mean the end of planet earth as we know it there remains stubborn resistance to necessary change. Why? What are the major opposition forces to sustainability? Are global cooperation and changing lifestyles feasible? Use the example of one Caribbean country in your answer To be‚ or not to be -- that is the age-old question‚ and civilization
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1.Introduction (1) Co-ordination is the unification‚ integration‚ synchronization of the efforts of group members so as to provide unity of action in the pursuit of common goals. It is a hidden force which binds all the other functions of management. According to Mooney and Reelay‚ “Co-ordination is orderly arrangement of group efforts to provide unity of action in the pursuit of common goals”. According to Charles Worth‚ “Co-ordination is the integration of several parts into an orderly hole to
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water‚ energy and the environment. The World Bank‚ for example‚ uses the discourse of ‘financial‚ physical‚ human‚ social and natural capital’ in its conceptualization of sustainable development. The Brundtland Commission report on ‘Our Common Future’ (WCED‚ 1987) focuses on institutional imperatives in addressing sustainable development issues‚ including political‚ economic‚ social and administrative systems. The Brundtland Report explicitly addresses the matter of production and technological
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Customer loyalty and customer satisfaction Customer Loyalty can be difficult to define given the different views that are presented within the literature. Zithaml‚ Berry and Parasuraman (1996) determine that loyalty includes a customer’s intention to stay with an organisation and that loyalty includes four elements: repurchase intentions‚ recommending the service provider to other customers‚ less complaints and tolerance of price increases. Oliver‚ (1999) provides a different definition and
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