Best Buy: Case Study Analysis Company site: www.bestbuy.com Stats: Approximately 180‚000 employees‚ 1‚172 stores‚ $35.9 billion revenue Industry: Electronics/Appliances About Best Buy: “Best Buy began as a small specialty audio retailer in 1966. Today the company is the world’s largest consumer electronics dealer. While many factors contributed to Best Buy’s success‚ one of the most important is its focus on understanding consumer behavior. Best Buy has used consumer research to
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BEST BUY Page 1 CASE ANALYSIS BEST BUY INC – DUAL BRANDING IN CHINA Q1. What is Best Buy’s competitive advantages in US? Best Buy’s competitive advantages in US includes: customer centricity‚ the SOP system and Geek Squad. Best Buy implements a concept called centricity. Best Buy identifies customers generating most revenue and segment these customers then realigning the stores to meet the needs of these customers. Its market researchers will analyze a lot of sales and demographic data to
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Strengths Best Buy has been the leader in the American Market for consumer electronics. There strength lies in several sales methods‚ one being that they allow customers to browse their selection with little intrusion. Their target customer base is young adults that are tech savvy‚ and the store environment allows for general perusal with sales representative available for general inquiries. The company has sufficiently identified their targeted demographic and have positioned their marketing in
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Best Buy Case Study: Baldridge Award Criteria (Customer Focus) By: Robert F. J. Gleadall‚ R.E.T. Quality Control System (BTE 313) Instructor: Michelle Zhang‚ P. Eng.‚ M. Eng.‚ M.Sc. February 15‚ 2014 Northern Alberta Institute of Technology (NAIT) Best Buy Case Study: Baldridge Award Criteria (Customer Focus) Introduction How does any company survive in today’s global market‚ whether they are large‚ small or indifferent? Today’s global
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Ethical Evaluation of Best Buy In today’s society businesses are out there to make a profit. However‚ many businesses conduct their commerce trying to bend or perhaps even break the rules in order to gain an advantage in the market. Many get away with cleanly without notice and many also get caught. Those businesses that are discovered often pay multiple consequences such as a possible lawsuit. Then once their behavior is published‚ even more consequences can arise. They can even be punished
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world in different perspectives and that’s how we‚ as humans‚ handle this journey called life. Two of the many different views of life are ego-centricity and socio-centricity‚ they may seem new to you but actually they’re already spread out in the minds of different individuals. As seen in the structure of the two words‚ egocentricity and socio-centricity‚ they are obviously two different words not only in structure but also in meaning. Let me elaborate on their difference in meaning based on
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operated nine stores. Best Buy opened its first superstore in 1983 in Minnesota‚ signifying the commitment that Dick Schulze‚ the owner‚ had to discounted‚ value products. Sales grew steadily from 240 million in 1987 to 50.7 billion. However‚ Net income in 2012 was a loss of 1.2 billion. An assessment of the current market presence‚ financial trends and the overall demographic trends in the region is done to analyze the situation and to provide feasible alternatives. Best Buy should use the formula
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Best Buy Inc. Best Buy Inc. has been performing business and providing customers with products and services in the United States for over forty-three years. From what started as an idea and a small music shop in St. Paul‚ Minnesota‚ Best Buy Inc. now operates over 1‚500 "big box" retail stores around the U.S. They have constantly grown to become the largest specialty electronics retailer in the entire world. With ventures expanding into other countries such as China‚ Mexico‚ United Kingdom
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Although Best Buy is an electronic consumer’s dream‚ they are facing two major threats: 1) The increasing number of competitors and‚ 2) The strong emergence of online retailing. I recommend that to address these issues Best Buy should close several “Brick and Mortar” stores and move to more of an online based strategy. Due to the low cost of online retailing‚ discount retailers such as Amazon‚ Wal-Mart and Target have been able to gain significant market share. Unlike Best Buy‚ Amazon does not
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Best Buy Case Analysis Nature of Industry‚ Market‚ and Buying Behavior Best Buy is a retail store with over 600 stores nationwide and over a thousand around the world. It is the major retailer store for electronics around the world and leads top ranked followed by Circuit City‚ Wal-Mart and Costco. The consumer electronics industry is growing steadily over the past few years. 2008’s projected revenue is expected to increase by 6.1%. This isn’t higher than 2007 but it is higher compared to other
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