Maggi’s Brand Extension: Spreading in Indian Kitchen from Fast Food to Healthy Food "Maggi noodles has managed to enter Indian homes to change the traditional food habits of Indian children on their promise of convenience. This brand has understood the psychology of Indian mothers and positioned itself for mother-child indulgence." - The Business Magazine‚ 2008 “What Xerox is to photocopier and Colgate to toothpaste‚ Maggi is to noodles in India.”- the Times of India‚ 2009 In December
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concept in past years (Geoffrey R.‚ 1997). Why the brand is significant? And what make the brands so attractive and successful? This article will explore the role of the brand and critically analyse the advantages and disadvantages of branding. 2. Brands and Branding Some analysts see brand as the promise of something. That something is intangible‚ but it could be a guarantee of quality‚ a sense of prestige‚ or of heritage. Everything the customer experiences in the process of evaluation‚ trial
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Ultimately‚ dual sovereignty recognized the separate powers of federal government and state government. This is because state governments are allowed to develop their own laws‚ rights‚ and constitution. Although the state is granted power‚ the sovereign state must follow and recognize the laws provided by the federal government. The doctrine of dual sovereignty protects individuals from becoming prosecuted twice‚ by both the state
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Evaluate and distinguish among the divisions and functions of the ANS and the importance of dual innervations. The homeostatic capability of the body involves an internal balance in order for the body to properly function. This system is known as dual innervations. These are innervations affected by two systems known as the parasympathetic and sympathetic nerve systems. The effector organs for the sympathetic system include: the smooth muscle of blood vessels‚ lungs‚ viscera‚ scalp‚ pupils‚ the heart
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Adidas has successfully made its brand as one of the well-known brand in world .in The Corporation always strives hard to add value to its brand in global market. Branding is an important aspect that every business should give high importance. Because‚ brand creates an image‚ confidence and strong bond among customers until some customer buy the products of their favorite brand without considering its contents. Currently‚ Adidas is second largest manufacture of sportswear in world after Nike. The company
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socially. A dual relationship can be defined as both therapeutic and personal when it comes to the relationships that occur between counselor and client (Pearson‚ B & Piazza N). Although they are relatively easy to define‚ it can be considered difficult when legality and ethics are involved. In order to integrate certain criteria into an ethical decision-making model‚ one must first understand what is ethically appropriate in the world of counseling. Nearly most of the common types of dual relationships
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Dual career path What is dual career path? A dual career path system enables employees to remain in a technical career path or move into a management career. Noe pg 485 Objectives of dual career path systems: To attract‚ retain and develop outstanding technical talent. Dual career path involve the creation of alternate advancement paths for technical and managerial employees. The primary goal of this type of development approach is to enable advancement possibilities for highly skilled technical
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Dual Career Families The societies in the United States and other societies abroad are enduring many changes at a rather rapid rate. The changes that I am specifically referencing are those involved with altering the norms and cultural traditions among marriages. There is a vast amount of growth among both the husband and wife fulfilling full-time careers. In the past‚ more traditional marriages existed. The husband would endure a full-time career while the wife stayed at home and completed the
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Google Branding Strategy The “don’t be evil” Google enjoys an immaculate branding strategy which has proven to be one of the most brilliant and effective branding strategies ever witnessed. Google has an unsullied image that sparkles cleaner than Coca Cola‚ Pepsi‚ Ford‚ Gap and AT&T combined. Just a few months back‚ Google beat out Starbucks‚ Apple Computer‚ and Coca Cola to claim BrandChannel.com’s Brand of the Year title. A recent study by Brand Keys revealed the obvious: Google is #1 of all
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Dual Pane Company‚ founded in 2001 by John Grayson‚ is based on a machine he created. The machine could remove windows from their frames without destroying the wooden panes known as muntins and mullions. John and his wife Elizabeth are the owners of the company‚ as well as its only employees. He does the actual installation of windows‚ while she takes care of all the financial aspects of the company. The Dual Pane Company generally focuses its business in the residential market of the Boston area
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