University of Gothenburg School of Business‚ Economics and Law Spring 2012 The art of fashionable branding - the success of the Swedish fashion brand COS - Authors: Fanny Bengtsson & Maja Vilic Tutor: Martin Öberg Acknowledgements At an early stage of this thesis we knew that we wanted to write about something we are passionate about. With us both being interested in brands and branding‚ within the fashion industry in particular- we started from there. It did not take us long time
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formed? The dual alliance was formed in the year 1879. The German chancellor Otto Von Bismarck was responsible for forming the alliance as he strove to form stronger links with Austria-Hungary. The secret treaty stated that both nations would agree to help each other if attacked by Russia but that they would remain neutral if there was an attack on another power such as France. Question 6: Which nation joined the dual alliance in 1882 and transformed it into a triple alliance? In 1882 the dual alliance
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THE 8 P’S OF LUXURY BRANDING – PILLARS OF A LUXURY BRAND Performance: Refers to the delivery of superior experience of a luxury brand at two levels – product level & experiential level. At a product level‚ it must satisfy the functional and utilitarian characteristic as well as deliver on its practical physical attributes – a recipe of quality or design excellence ingredients like creativity‚ exclusivity‚ craftsmanship‚ precision‚ materials‚ high quality & innovation. The luxury brand must perform
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Understanding Dual-Diagnosis Krishunna Pearson Liberty University Online Understanding Dual-Diagnosis A dual-diagnosis patient is an individual who has a SUD and some form of mental illness at the same time (Doweiko‚ 2015). Dual diagnosis is not uncommon‚ individual with a mental disorder are twice as likely to have an SUD (Clinton & Scalise‚ 2013). Currently there are 4 million people in the United States who are suffering from some sort of dual-diagnosis. (Doweiko
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researcher will ask the following questions retrieved from Lewis‚ T (2009): 11. Has participation in dual enrollment affected your transition to college and the workforce as a full-time student? If so‚ how? 12. Did the dual enrollment program prepare you for work-life-balance related to social interactions‚ college‚ and workforce? 13. What factors contributed to your decision to participate in the dual enrollment program? 14. Did you experience any differences in balancing college class(es) taken while
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that the chance of a dual relationship with J.D.‚ or any of my clients‚ is slim. However‚ for social workers in rural areas where there are fewer mental health professionals‚ dual relationships‚ a therapeutic as well as a social‚ professional‚ or business relationship with a client‚ are harder to avoid. Even in larger cities like Pittsburgh many residents do not leave their communities‚ making the possibilities of a dual relationships more likely. When working with J.D. a dual relationship could
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used for strategic planning‚ resource allocation and tactical marketing. 2.0 Branding What is a brand? It has been asserted (Kennedy‚ 2012) that‚ a brand collects name‚ symbol‚ design‚ logo and term together‚ intended to identifies and differentiates a product or service. Consumers regard brands as an essential element of the production‚ and most companies usually charge a higher price due to the influence of branding‚ like Louis Vuitton. Belch‚ Belch‚ Kerr‚ and Powell (2009) depicted that‚ brands
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Buy American Buy American Requirements The Buy American Act (41 U.S.C. 10a-10d) was enacted in 1933 to encourage the federal government to buy from American companies it does not apply to professional or personal services. There are some requirements that listed under the Buy American Act (BAA) that companies need to pay attention to. The Act requires all iron‚ steel‚ and manufactured goods that are incorporated into a public building
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Corporate Branding and Globalization Introduction Globalization can be said to be an increasing pattern of worldwide interconnectivity that has led to a large number of contrasting perceptions emanating from cultural differences. With increasing globalization‚ the world appears to have become a much smaller place‚ resulting in the amalgamation of cultures as well as greater sensitivity towards cultural differences. There are varied kinds of differences relative to minority rights‚ religious
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of America. The system has since been refreshed and updated for modern times. The criminal court systems were intended to ensure all citizens are receive a fair and neutral trial in spite of gender‚ race‚ color‚ national origin‚ or religion. The dual court system is the division between the federal and state court system that make up the judicial
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