Learning Objectives 1.To explain the value of branding 2.To understand brand loyalty 3.To analyze the major components of brand equity 4.To recognize the types of brands and their benefits 5.To understand how to select and protect brands 6.To examine three types of branding policies 7.To understand co-branding and brand licensing 8.To describe the major packaging functions and design considerations and how packaging is used in marketing strategies 9.To examine the functions of labeling and
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Harvard Business School “Customer Centric Global Branding: Lessons from Latin America” Rohit Deshpandé‚ Harvard Business School rdeshpande@hbs.edu Global Branding Conference Koc University Istanbul 22 June 2010 © 2007 rdeshpande@hbs.edu 2010 Harvard Business School The “Provenance Problem” When “made in (emergent country)” doesn’t help: Made in Brazil Made in Russia Made in India Made in China B.R.I.C. or Kenya or Turkey or Vietnam © 2007 rdeshpande@hbs.edu 2010 Harvard Business School
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The Coca Cola Company- Branding Strategies Coca-Cola is one of the most recognizable brands around the globe. The history of Coca-Cola began over a century ago since 1886. Today Coca-Cola sells products in over 300 countries world-wide‚ and has over 3‚000 different beverages. The brand is familiar to people all around the world‚ and is available in many different varieties. The company takes pride in the development of unique marketing strategies‚ which have allowed growth and access to various
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I have always known I have struggled with writing and knew I was going to face many challenges once I got to college‚ this is why I took Dual Credit Composition initially. Although I was only intending to get more prepared‚ I actually feel like I am the writer I have always aimed to be. I feel less stressed about writing and feel more comfortable doing it. Dual Credit Composition has significantly improved my ability to further support
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1990’s‚ Tata Steel was Asia’s first and India’s largest integrated steel producer in private sector. In 2003‚ Tata Steel declared a turnover of Rs 98.44 billion with a profit after tax of Rs 10.12 billion. Q1. Discuss the reasons for aggressive branding and marketing by Tata Steel of its products in early 2000’s? 1. The first reason was to reduce the dependence of Tata Steel on the external environment. The profitability of steel industry in India is strongly linked to variations in business
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with its forgotten values? Why has America developed a reputation known for its extreme consumerist lifestyle? Buy Nothing Day asks us to reconsider what many people deem essential in their lives. We agree with this day of awareness promoting that the absence of goods will somehow motivate us to re-think spending habits as well as revealing the effects of excessive consumption on the earth. Buy Nothing day has the possibility of creating a new national outlook on the idea of consuming less. Consumerism
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From 1403 to about 1492 China participated in numerous voyages led by Zheng He‚ the leader of their maritime operations‚ including the visiting of 37 countries and traveling through the Atlantic Ocean around the tip of Africa and beyond Europe (pg 202). Countries such as Ceylon‚ India‚ and the Persian Gulf were a few of their stops along the way. These voyages proved that China was the supreme world sea power whose shipbuilding techniques and navigational abilities were unmatched by any other nation
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Project on “Buy Back of Shares” Contents |Sr.No. |Topic |Page No. | |1. |Introduction |1 | |2. |Share buyback- An Overview |2 | |3. |Share buyback: Positive Aspects
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representative democracy and social justice in a well-planned economy.” - Fidel Castro China‚ a predicament of social injustice‚ has been debated upon its coercive form of government over decades now‚ by eminent scholars and experts‚ who have been discussing about China’s future in their everlasting debates regarding the stand China will ultimately have to take in the coming decades. The fact that makes China as such a controversial subject in the world is because of its combination of its incomparable
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J1A Chung Hua High School‚ Seremban‚ N. Sembilan Mo Tu ASSEMBLY MATH We Th Fr Sa J.UEC BIO/CHEM BI J.UEC BIO/CHEM 0 07:10 - 07:55 1 07:40 - 08:20 2 BC 3 BM 勳 08:20 - 09:00 09:00 - 09:40 强 UEC HISTORY MORAL 莲 LINDA BI NORINA UEC GEOGRAPHY JOHN 娇 莲 JOHN BC 勳 BC 勳 BC 恬 勳 UEC GEOGRAPHY 娇 BREAK 09:40 - 10:00 4 10:00 - 10:40 CAM SCIENCE 5 吉 10:40 - 11:20
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