word branding began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product‚ company or service. A concept brand is a brand that is associated with an abstract concept‚ like breast cancer awareness or environmentalism‚ rather than a specific product‚ service‚ or business. In consumer based marketing branding plays
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Maggi’s Brand Extension: Spreading in Indian Kitchen from Fast Food to Healthy Food "Maggi noodles has managed to enter Indian homes to change the traditional food habits of Indian children on their promise of convenience. This brand has understood the psychology of Indian mothers and positioned itself for mother-child indulgence." - The Business Magazine‚ 2008 “What Xerox is to photocopier and Colgate to toothpaste‚ Maggi is to noodles in India.”- the Times of India‚ 2009 In December
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concept in past years (Geoffrey R.‚ 1997). Why the brand is significant? And what make the brands so attractive and successful? This article will explore the role of the brand and critically analyse the advantages and disadvantages of branding. 2. Brands and Branding Some analysts see brand as the promise of something. That something is intangible‚ but it could be a guarantee of quality‚ a sense of prestige‚ or of heritage. Everything the customer experiences in the process of evaluation‚ trial
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Q1. What is the dual-court system? Why do we have a dual court system? A. The dual-court system is the result of a general a agreement among the nation’s founders about the need for individual states to retain significant legislative authority and judicial autonomy separate from federal control. The reason why we have a dual-court system is‚ back then; new states joining the union were assured of limited federal intervention into local affairs. The state legislatures were free
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DUAL EVAPORATOR SYSTEM DUAL EVAPORATOR SYSTEM What is a “Dual Evaporator System” ? As far as we know there is no classic definition for dual evaporator system. The two evaporators may be connected in different ways with the capillary tube(s) and compressor. Aditional valves are required depending on the system assembly. The most used ones are the directional valve at the end of the condenser and /or a check valve at the end of the freezer compartment. In some systems there is no connection
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Branding 101: An Overview of Branding and Brand Measurement for Online Marketers Report Contact: Molly Hislop Director of Research & Development‚ Dynamic Logic 800-245-2455 molly@dynamiclogic.com April 2001 Dynamic Logic ’s Branding 101: An Overview of Branding and Brand Measurement for Online Marketers Table of Contents INTRODUCTION 3 WHAT IS BRANDING? 6 MEASURING BRANDING OFFLINE 9 STANDARD PRACTICES IN TELEVISION ADVERTISING 9 Case Study: Kraft Uses Copy
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DUAL-FUEL™ TECHNOLOGY Current Dual-Fuel™ Technology Dual-Fuel™ is fitted onto a standard diesel engine‚ which operates unchanged‚ except power is generated by mostly clean natural gas. A measured quantity of natural gas is mixed with the air just before it enters the cylinder and compressed to the same levels as the diesel engine to maintain efficiency. The natural gas mixture does not ignite spontaneously under compression‚ so the Dual-Fuel™ engine uses a small injection of diesel fuel‚ around
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Adidas has successfully made its brand as one of the well-known brand in world .in The Corporation always strives hard to add value to its brand in global market. Branding is an important aspect that every business should give high importance. Because‚ brand creates an image‚ confidence and strong bond among customers until some customer buy the products of their favorite brand without considering its contents. Currently‚ Adidas is second largest manufacture of sportswear in world after Nike. The company
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determine the durability of courses. Because of dual enrollment I can kick off my path to my future. I believe it will help me succeed in life by taking on more responsibility before I attend a massive university. Dual enrolling challenges me to engage myself in collegial learning. I live to be challenged academically‚ I strive to always do better. By dual enrolling this allows me to take the last and final challenge in my high school career. Not only does dual enrollment allow me to have a head start
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Google Branding Strategy The “don’t be evil” Google enjoys an immaculate branding strategy which has proven to be one of the most brilliant and effective branding strategies ever witnessed. Google has an unsullied image that sparkles cleaner than Coca Cola‚ Pepsi‚ Ford‚ Gap and AT&T combined. Just a few months back‚ Google beat out Starbucks‚ Apple Computer‚ and Coca Cola to claim BrandChannel.com’s Brand of the Year title. A recent study by Brand Keys revealed the obvious: Google is #1 of all
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