KAIZEN SCHOOL OF BUSINESS MANAGEMENT MARKS: 80 COURSE:MBA SUBJECT: General Management N.B: 1} Attempt all the questions Name: Manoj Kumar Gupta Reference No: KP00510-20444 ____________________________________________________________ _________________ Case -1 The “FedEx” of Junk Removal Eighteen thousand expired cans of sardines. Fifty garden gnomes. A mechanical bull. An antique silver set (worth a lot of money). That’s just some of the weird stuff that 1-800-Got-Junk? customers have asked
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Haley Ankenbauer Gucci Case Summary Robert Polet became CEO for Gucci in 2004 after spending the last 26 years of his life at one of the largest consumer goods companies‚ eventually becoming the president of the ice cream and frozen foods division. In 2008‚ shoppers were starting to feel the pain of the recent credit crunch crisis. Polet thought about improving Gucci’s CRM system because of his past experience and how much potential a good CRM system can have. Gucci created a corporate group of
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• In your opinion‚ what are the specific key environmental forces that created an opportunity for your company? Best Buy was founded on technological advancement which at a time when people were not conversant with technology. The company identified this niche and capitalized on helping people with electronics. Consequently‚ the company realized that consumers were willing to pay in return of technical advice on their equipment. Greek Squad was the technical wing that was and is to this date designated
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Section 6 Lecture Notes for Chapter 5 369 Chapter Chapter Summary 5 The Five Generic Competitive Strategies Chapter Five describes the five basic competitive strategy options – which of the five to employ is a company’s first and foremost choice in crafting overall strategy and beginning its quest for competitive advantage. Lecture Outline I. Introduction 1. There are several basic approaches to competing successfully and gaining a competitive advantage‚ but they all involve giving buyers what
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Company Analysis of Best Buy TABLE OF CONTENTS Company Analysis Recent History of Best Buy 5 SWOT Analysis 7 Strengths 7 Weaknesses 7 Opportunities 8 Threats 8 Typical Customer 9 Financial Analysis 9 Income Statement Analysis 9 Adapting to Change 10 Embryonic Stage 10 Growth Stage 11 Shakeout Stage 11 Maturity Stage 12 New Developments 12 Best Buy’s Strategies
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"WOW" test or it went straight back to the design studio. The reason for the top-to-bottom strategy was to make Samsung the premier brand. Samsung even abandoned Low-end distributors such as Walmart and Kmart and then in-turn built relationships with Best Buy and Circuit City. "We’re not El Cheapo anymore" said one of their designer. (2) Question 3: Based on the product life cycle‚ what challenges does Samsung face in managing its high-tech products? Answer: Samsung has been able to very easily adapt
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E-Business Paper Best Buy is the largest consumer electronics retailer with stores in some of the largest countries in the world. The Best Buy website is one of the top ten retail websites in the United States. Over one billion customers visit the Best Buy websites with over six hundred million visiting the United States stores annually. A store website gives customers the ability to shop when and where they want. The same competitive pricing found in stores is also found online. Most times
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improved per unit volume. 2. What did Best Buy learn from its experience with dual-brand strategy in Canada? The anti-global respond towards Best Buy by the Canadians‚ was one of the challenges Best Buy faced. Thanks that Future Shop‚ the biggest consumer electronics retailer in Canada‚ had been the destination for the Canadians for years‚ also attaching them emotionally and even with patriotic loyalty towards the brand. After operations started and Best Buy was at full speed‚ they realized that
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However‚ realistically understanding what you can (and cannot) be best at is utterly important. The idea of doing what you like is not new. If you are to understand what you are good at‚ the idea of understanding what you’re not good at sounds like common sense; but most people (myself included) have not thought about
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it a best buy? Your lying down on the couch‚ watching your favorite Sunday television show where all of the sudden‚ a loud commercial comes on the screen. Companies use television commercials as a way of advertising their products and themselves. However‚ not every commercial is successful in getting the attention of its audience. A company has to successfully use persuasion techniques in order to win over the people watching the commercial. During the time of the 2013 Super Bowl‚ Best Buy premiered
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