ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT BUSINESS PLAN REPORT DYNAMITE STORE Business plan Content: Content: 3 1.0/ Executive Summary 5 1.1/ Objectives: 7 1.2/ Mission: 7 1.3/ Key to success: 8 2.0/ Company summary 8 2.1/ Company Ownership 9 2.2/ Start-up Summary 10 2.3/ Company Location and Facilities 13 3.0/ Services: 13 3.1/ Service Description: 14 3.2/ Competitive Comparison 16 3.3/ Sales Literature: 17 3.4/ Sourcing: 17 3.5/ Technology:
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The product mix combines several product lines. A company may sell a line of breakfast cereals‚ a line of laundry detergents and a line of household cleaners. Building and managing a profitable product mix can give a company a large market share and create multiple income sources. Sponsored Link Show your ad here Rs.2000 credit and 30 day support Advertise Now!www.Google.com/AdWords Coordinate With the Production Department When you contemplate adding a new product line to your mix‚ you must ensure
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Explain what promotional Mix is and what each thing does. Promotion mix elements are advertising‚ sales promotions‚ public relations‚ personal selling‚ and direct marketing. Promotion mix is when a company’s promotion strategy focuses on more than one element‚ so the challenge is to integrate these different communication tools in an effective way. To be sure promotion mixes works with the overall marketing mix‚ thereby combining elements of promotion with place‚ price‚ and product to position
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ASSIGNMENT A. IDENTIFY A FIRM OPERATING IN KENYA AND ANALYSE ITS PRODUCT MIX USING BOSTON CONSULTING GROUP MATRIX (BCG MATRIX) B. FOR THE SAME FIRM DISCUSS HOW CHANGES IN THE MARKETING ENVIRONMENTAL FORCES IN THE LAST THREE YEARS HAS AFFECTED MARKETING ACTIVITIES. C. IDENTIFY LAWS/ACTS IN KENYA AFFECTING MARKETING. WHAT IS THE PURPOSE OF LAW/ACTS. A. Identify a firm operating in Kenya and analyse its product mix using Boston Consulting Group Matrix (BCG Matrix) In order for us to discuss
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IV. Marketing Mix 1. PRODUCT Carmen’s Best is one of the creamiest artisanal ice cream in the market. It is also rich‚ smooth and dense that almost a pint of it weighs as heavy as a half gallon-sized ice cream. It means that its ice cream is not pumped with air‚ a practice among most commercial ice cream makers. The only difference is that Carmen’s Best ice cream is homemade‚ the old-fashioned way. Carmen’s Best uses 100% all-natural fresh cow’s milk and cream‚ delivered straight from their family’s
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MARKETING MIX: Cuddles are Us strives to produce mutually beneficial and satisfying exchanges with our target market. We are committed to the strategic use of the eight P’s of marketing a service; Product‚ Place‚ Price‚ Promotion‚ People‚ Process‚ Productivity and Physical environment to achieve this goal. Our product is a unique possession processing service designed to benefit pet owners in our target market. We have defined our core service as 24/7 pet sitting for a specific‚ identifiable
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BRE Concrete mix design method A popular simplified mix design method is that from BRE. Compressive strength is‚ in general‚ related to durability. The greater the strength the more durable the concrete. To satisfy the required compressive strength‚ a value for water/cement (w/c) ratio is estimated for an appropriate test age (generally 28 days) and cement type. Tables in the BRE mix design handbook are consulted relating aggregate:cement (a/c) ratio‚ workability and water:cement (w/c) ratio for
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Retail Stores BUS 235: Introduction to Marketing Instructor: February 27‚ 2012 Retail Stores They type of location that I visited was Art Van furniture store. This store is located close to my home in Warren MI. It is on 14 Mile Rd. and Van Dyke. The store sits on a main street with a huge sign that can be seen from about a half a mile away. This store is great for those who are in the market for furniture. The target market would be the middle working class. They offer moderate prices
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JTextField itemName; JTextField itemPrice; JTextField itemDisc; JTextField salePrice; JButton calculate; JButton clear; public RetailCalculator() { //set object variables super("Retail Sales Calculator"); //window title setSize(250‚ 250); //set window size setDefaultCloseOperation(JFrame.EXIT_ON_CLOSE); //window close GridLayout grid = new GridLayout(7‚ 2); setLayout(grid); department
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The case describes Tesco’s ’Steering Wheel’ strategy and explains how it enabled the company to emerge as the largest retail chain in the UK. In 1997‚ Terry Leahy (Leahy) took over as CEO of Tesco. He aimed to make Tesco a ’Value Retailer.’ Leahy named the strategy he wanted to adopt as ’The Tesco Way’ which comprised of the company’s core purpose‚ values‚ principles‚ goals and the Balanced Scorecard. Tesco adapted the Balanced Scorecard approach to meet its own requirements renaming it the Steering
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