0 0 7 7645065 MARNE L. ART HAUD- DAY FRA NK T. ROT HAE RME L Best Buy’s Turn-Around Strategy (2013) CEO HUBERT JOLY BREATHED A SIGH OF RELIEF as he reviewed the 2012 end-of-year holiday revenue figures for Best Buy. After perhaps the most tumultuous year ever in the life of the company‚ he knew the numbers could be much worse. Despite being the world’s largest retailer of consumer electronics with $50 billion in annual sales‚ Best Buy’s financial situation was precarious. The company’s stock price
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Strengths Best Buy has been the leader in the American Market for consumer electronics. There strength lies in several sales methods‚ one being that they allow customers to browse their selection with little intrusion. Their target customer base is young adults that are tech savvy‚ and the store environment allows for general perusal with sales representative available for general inquiries. The company has sufficiently identified their targeted demographic and have positioned their marketing in
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Best Buy: Case Study Analysis Company site: www.bestbuy.com Stats: Approximately 180‚000 employees‚ 1‚172 stores‚ $35.9 billion revenue Industry: Electronics/Appliances About Best Buy: “Best Buy began as a small specialty audio retailer in 1966. Today the company is the world’s largest consumer electronics dealer. While many factors contributed to Best Buy’s success‚ one of the most important is its focus on understanding consumer behavior. Best Buy has used consumer research to
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Situation Analysis 4 a. Company 4 i. History 4 ii. Best Buy Today 7 iii. Best Buy’s New Leadership 8 iv. Organizational Structure 10 b. Best Buy’s Industry 18 c. Best Buy’s SWOT Analysis 19 i. Porter’s Five Forces 20 d. Capabilities and Processes 22 3. Customers 23 4. Products and Services 27 5. Industry Context 30 6. Best Buy Competitors 32 a. S.W.O.T. Analysis of Competitors 32 i. RadioShack
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Although Best Buy is an electronic consumer’s dream‚ they are facing two major threats: 1) The increasing number of competitors and‚ 2) The strong emergence of online retailing. I recommend that to address these issues Best Buy should close several “Brick and Mortar” stores and move to more of an online based strategy. Due to the low cost of online retailing‚ discount retailers such as Amazon‚ Wal-Mart and Target have been able to gain significant market share. Unlike Best Buy‚ Amazon does not
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Schwab Equity Ratings® Report Report generated on 05/28/2013‚ 07:31 PM Best Buy Co Inc SCHWAB EQUITY RATING BBY NYSE A Strongly Outperform Data as of 05/24/2013 BUSINESS SUMMARY Source: S&P Capital IQ Last weeks rating: A Strongly Outperform Percentile Ranking: 1 Data as of 05/17/2013 A Strongly Outperform Percentile Ranking: 3 Data as of 05/24/2013 B 6-30 C 31-70 D 71-95 BUY A 1-5 Best Buy Co.‚ Inc. operates as an e-commerce and physical retailer of consumer electronics
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BEST BUY Making Life Fun & Easy! Tiago Alves Andrew Bornstein Mae Brana Grace Tan Meredith Walters Table of Contents Business Summary 4 Vision Statement & Corporate Values 4 Rankings 4 Market Share 5 Stock Chart – 5 Year Performance 5 Financial Highlights 6 History 7 Key Executives 8 Strategy 9 Customer Centricity 9 Value-added Services Business 11 Supply Chain and IT Systems 11 New Store Openings 11 Mergers & Acquisitions 12 Employees 13 Key Competitors
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Best Buy 1. How was competition changing in the consumer electronics retailing industry in 2004? Why was it necessary for Brad Anderson to consider a radical concept change for Best Buy? With the fast development of Technology‚ the market for electronics retailing was increasing fast during 1998-2004. And electronics-only retailers like Best Buy and Cirtuit City‚ experienced a stiffer and broader competition during that period. It was necessary for Brad Anderson to consider a radical concept
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1. What type of retailer is Best Buy? Best Buy Co.‚ Inc. is a multinational retailer of consumer electronics‚ home office products‚ entertainment software‚ appliances and related services. 2. Do you agree with the strategy Best Buy has adopted to respond to its competitors? Why or why not? Yes‚ I agree to the strategy that Best Buy has adopted to respond to its competitors. If I wanted to buy something as simple as a toaster I would go to Wal-Mart‚ but when it comes to buying high technical
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| Contents I. Background 2 II. SWOT Analysis 3 III. Synopsis of the strategy 3 IV. Situation Analysis 3 V. Target market discussion and recommendation 3 VI. Differentiation and positioning strategy 4 VII. Marketing mix 4 VIII. Projected outcomes and key risks 4 IX. Final recommendations 4 X. Appendix A 4 XI. Appendix B 5 |
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