SWOT STRENGTH Proton is a Malaysian national automobile manufacturer. Proton is a Malaysian car manufacturer which first started out in 1983. At first‚ parts and technology came from Mitsubishi but later on‚ as experience accumulated‚ Proton became independent even if most of the cars were still based on Mitsubishi models. Their first model was launched in 1985 which is Proton Saga. Export to other country: such as Taxi in Korea use Impian (Waja) More than 14000 of Protons cars were exported annually
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partners by speeding up their localisation programme. This is essential to reduce cost and be competitive when trade barriers fall. Merger or strategic alliance between the two companies may be one of the ways to remain competitive in the future. Proton can consider entering small car and SUV segments which are the fastest growing segments. It should ensure that the quality of its cars and logo is the same in all markets. Perodua has a long way to go before it is taken as a serious player. Its model
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PROTON From SAGA to IRIS MAF 680 INTEGRATED CASE STUDY EXECUTIVE SUMMARY A multinational motor industry giant (assume MAZDA) had sensed opportunity in Proton and approached a consultant‚ Chartered Accountant Saiful Alawi‚ to review Proton and recommend whether an investment or collaboration should be considered. Saiful Alawi needed to consider a number of significant factors in order to arrive at the decisions. Basically‚ PROTON was incorporated on 7th May 1983 to manufacture‚ assemble
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Does PROTON need to maintain their organization structure or change it? When comparing the PROTON’s structure and the other Toyota’s structure‚ we can conclude that PROTON’s didn’t need to change their structure. The only problem lies on the workers on how they manage their works based on their department. Usually‚ some cars component that the company got from the other vendors are in poor quality that might affected the performance of the car and the sales of the company. In an engineering
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MARKETING MANAGEMENT [pic] PRODUCT : PROTON EXORA 2 For: Michael M.Dent Msc‚ MPhil‚ MCIM Prepared by: Halisah Ashari CGA 080108 Linda Sim Siew Kian CGA 080016 Teh Chye Beng CGA 080035 CONTENTS EXECUTIVE SUMMARY 4 1. INTRODUCTION 1. AUTO INDUSTRY IN GENERAL 2009 4 2. COMPANY BACKGROUND 7 1. PRODUCTS AND SERVICES 8 3. PROBLEM IDENTIFICATION 1. PROTON CONTROVERSIES 9 2. BUSINESS MODEL
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PEST Analysis of Proton Political If we are going to check on the high selling prices of the national cars of Malaysia because of high production costs and lack of vendor efficiency‚ there is a big possibility that the local market will be ruled by imported cars. As a result‚ there will be increase in the number of the vehicles on the road and there will be a glut of used cars in the market‚ because people will tend to trade their cars for cheaper and imported brands (Frost & Sullivan 2002). On
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away all cell phones and pagers! Part I. This section is multiple-choice. Fill in the letter corresponding to the best answer on your Scantron form #882. 1. The __________ and __________ contribute most to the mass of an atom‚ while the _____________ determines the atom’s chemical behavior. A. B. C. D. E. proton‚ neutron‚ electron proton‚ electron‚ neutron neutron‚ electron‚ proton proton‚ photon‚ neutron none of the above 2. The symbol 63 Cu represents an isotope of the element copper. Give the
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The Latest Innovations In Engine Development And Safety. Sky Motoring. The Star‚ Wednesday 21‚2007‚ Many Issues Still for Proton to Address. The Malaysian Insider‚ Sunday‚ March 28 2010‚ Low Export Not Proton’s Real Problem. Kotler‚ P. and Keller‚ K.L. (2009). Marketing Management. Pearson Prentice Hall: New Jersey‚ United States of America. The Malay Mail‚ The Problem with Proton‚ by editor Leow Ju-Len‚ June 12‚ 2009. PROTON’s Annual Reports.
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growth of a company (ESCAP 2009). Here I choose a business organization which is PROTON to classify PEST which manipulates a helpful technique of abbreviation the exterior surroundings in which this business functions. Nevertheless‚ it has to exist trailed up through thoughtfulness of how this company ought to react towards these pressures. The purpose of this document is towards the center of attention on the matter of proton within conditions of confronting dissimilar quandaries within the Malaysia as
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Lagoon Selatan‚ Bandar Sunway‚ 46150 Selangor Darul Ehsan‚ Malaysia. E-mail: jane.tong@ monash.edu Proton: Its rise‚ Fall‚ and Future Prospects For Dato’ Haji Syed Zainal Abidin Tahir (Syed Zainal‚ hereafter)‚ Managing Director of Proton‚ recent headlines such as “Auto Sector Faces Numerous Challenges” and “European Carmakers Zoom in”1 were simply reminders of the challenges his company faced. Proton had been troubled by its declining share of the domestic auto market (Exhibit 1) and consequent dwindling
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