PGDM (Batch:2012-14/ Term-III) MARKETING MANAGEMENT-II (C-303) Session 1‚ 2&3 T- Course Overview; Introduction to Strategy Development Framework; (Finalization of C- What is our Business? (Hard Copy) groups) R- 1.Strategy as simple rules –HBR Article (Soft Copy) 2. Environmental and Internal Analysis (West et al.) Ch-3‚ pp-65-89 AR- What is Strategy? - HBR Article (Soft Copy) Session 4&5 T- Understanding Business and Marketing Objectives C- 1.Carolina Lunker Sauce (Hard Copy) 2. Glaxosmithkline:
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Miami‚ Florida. Now Subway turns to their production. A major decision for an operation manager is finding the best way to produce as not waste this planet’s resources. Let’s look at ways to help manager design a process for achieving this goal. A process or transformation strategy is an organization’s approach to transforming resources into goods and services. The objective of a process strategy is to build a production process that meets customer requirements and product specifications within cost and
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Mahbub‚ Sajid 14-97523-1 Analyzing Strategies for Blackberry 1. Preface: They say “every good thing comes to an end” but what they never said is “every best thing might also come to an end” at-least in the case of Blackberry this has happened. Once considered as one of the best smartphones of the world is now one of the uncool phones of the world. It all started in the year 2007 when Steve Jobs inaugurated I-phone‚ a device that changed the telecommunication trend and also changed the fate
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Diversification Strategies Diversification is a risk that companies have to take in order to stay competitive in it’s changing market. Some companies have been successful diversifying their business‚ and in opposition there are other companies that in the process of expanding their business have not succeeded. For the purpose of this report‚ I will use the “Sara Lee Corporation” as a successful company throughout its diversification strategies. On the other hand‚ I would use Ebay as an example
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DUE - NEXT CLASS ( NOT LESS THAN 700 WORDS) PLEASE SUBMIT YOUR SCRIPT TO THE CLASS REP AND MAKE SURE YOU WRITE YOUR NAME AND SIGN ON THE SUBMISSION SHEET. CLOSING CASE: STARBUCKS In 2006‚ Starbucks’‚ the ubiquitous coffee retailer‚ closed a decade of astounding financial performance. Sales had increased from $697 million to $7.8 billion and net profits from $36 million to $540 million. In 2006‚ Starbucks’ was earning a return on invested capital of 25.5%‚ which was impressive by any measure
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Pricing Strategies The three types of pricing strategies are skimming‚ penetration‚ and competitive. Skimming pricing strategy is defined as a pricing strategy involving the use of a high price relative to competitive offerings (Boone and Kurtz‚ p641). Skimming can be used to introduce a new product slowly. This allows the distribution process to be able to keep up with the market. Sometimes called market-plus pricing‚ intentionally setting a relatively high price compared with prices
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What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce? 4. Is Mystic Monk Coffee’s strategy a money-maker? What is MMC’s business model? What is your assessment of Mystic Monk Coffee’s customer value proposition? its profit formula? 5. Does the strategy qualify as a winning strategy? Why or why not? 6. What recommendations would you make to Father Daniel Mary in terms of crafting and executing strategy for the monastery’s coffee
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Project in BA 222 Submitted to: Submitted by: History Jollibee Foods Corporation abbreviated as JFC and popularly known as Jollibee (PSE: JFC) is a Philippine multinational chain of fast food restaurants headquartered in Pasig City‚ Philippines. JFC is the parent company of Jollibee‚ the country’s answer toMcDonald’s in the fast food burger business. With its success‚ the company bought out their competitors in the fast food business like Chowking‚ Greenwich Pizza‚ Red Ribbon bakeshop
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11 2.2.6 Criticisms of the Five Forces Model 12 2.3 The organisation 12 2.3.1 SWOT (Strengths‚ weaknesses‚ opportunities and threats) Analysis 12 2.4 Current Strategic Position 14 2.4.1. E-V-R (environment- values- resources) Congruence 14 2.4.2 The consciously incompetent organization 15 2.4.3 Strategic Drift 16 2.4.4 Boston Consulting Group (BCG) growth/share matrix 17 2.4.4 Criticism of the BCG growth/share matrix 18 2.5 Repositioning for TPS 18 2.5.1 Recruitment of experienced and competent
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Zain was also the first in the Middle East to launch the roaming service on aircrafts‚ where customers can use their Zain serviced mobile phones on aircrafts to call any country of their choice. In this case study‚ a review of Zain marketing strategies‚ demonstrate the efforts of Zain Jordan to preserve its market share and revenues‚ in a highly competitive market. 2) Mission: Zain Introduction (The ZAIN story: Success with a big heart) Thirteen years ago‚ in 1994‚ Zain (formerly known as
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