Marketing 101 Lecture 1 - notes The who and where of marketing Marketing originated in the 1920’s Who: Marketers have varying backgrounds that work in every industry even various governments. The role of marketing Broader view: Marketing can be integrated with all business activities Depending on the organisation… Limited view: Could be limited to sales or could be just advertising Marketing creates value. What is marketing? Marketing is the activity‚ set of institutions and processes
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Dsn S 183: Lecture 11 (October 3): Kitsch‚ Camp‚ and the Double Eagle Slide Identifications. Be prepared to recognize‚ identify‚ or discuss any of these images in a future exam: 1-3. Examples of kitsch: pink flamingos‚ garden gnome‚ Hello Kitty stationery‚ Precious Moments figurines‚ painted plaster Pietà. 4. Photo of Thomas Kinkade with one of his works. 5. Thomas Kinkade. Happy Valley‚ c. 1990. Mass-produced lithograph copy of original oil painting. 6. Photo of Jeff Koons with one of his works
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LECTURE 1: What is Marketing? Evolution of Marketing: Product OrientationSalesConsumerCompetitorCRMValue (brand equity) 5 C’s (Strategic) * Company * Customers * Competitors * Collaborators * Context 4 P’s (Tactical- “marketing mix”) * Product * Promotion * Price * Place LECTURE 2: Customer Behavior Consumer Decision Making Process: Adoption Process (of new concepts that do not rely on previous purchases) (textbook): AwarenessInterestEvaluationTrialDecision
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A Lecture upon the Shadow By John Donne Niloofar Mohammadof Dr. Didari Islamic Azad University of Tehran-South Branch A Lecture upon the Shadow by John Donn Stand still‚ and I will read to thee A lecture‚ love‚ in love’s philosophy. These three hours that we have spent‚ Walking here‚ two shadows went Along with us‚ which we ourselves produc’d. But‚ now the sun is just above our head‚ We do those shadows tread‚ And to brave clearness all things are reduc’d. So whilst our infant
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Reserved Published By: KENYATTA UNIVERSITY PRESS INTRODUCTION OBJECTIVES TABLE OF CONTENTS CONSUMER THEORY LECTURE ONE. LECTURE OBJECTIVES In your elementary microeconomics‚ the basic principles of consumer behaviour were introduced by laying a strong foundation on the theory of demand on which premise the consumer behaviour is
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Physics 2A! Olga Dudko UCSD Physics! Lecture 1! Today: ! ! ! About the course. " " " "Why you should plan to excel in PHYS 2A! ! " ! Standards. Units. Dimensions. Estimation. " How to do better on exams (and discover new physical laws)! Welcome to Physics 2A!! •! Physics is the science that tells us how and why •! Physics 2A: classical mechanics which is the study of motion of macroscopic objects (baseball‚ cars‚ rockets‚ planets etc.) ! – different from Quantum Mechanics
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Lecture 1 Introduction: Translation and Translation Studies Translation and Translation Studies (Definition and a brief history of the discipline) Hermes the god of thieves and liars is also the god of translation. But he has so many other tasks as the god of roads‚ commerce‚ travel (these can be connected to translation) as well as arts‚ magic and crafts not talking about matrimonial matchmaking… A translator has‚ at least‚ as many tasks and roles when translating that I hope
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Asia Pacific Business Lecture 2: Business strategies and structures in Japan Dr. Huaichuan Rui School of Management‚ Royal Holloway University of London This lecture includes 1. 2. 3. 4. 5. 6. Introduction State-business relations Inter-firm relations Japanese manufacturing methods Employment practices The Japanese economic system under pressure: the 1990s and beyond 1. Introduction Japan profile Area: 377‚780 square kilometres Population: 127‚700‚000 Capital City: Tokyo Language: Japanese
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In the book The Last Lecture by Randy Pausch‚ there were many lessons of wisdom and words to live by. Randy Pausch decided to write a book about himself‚ and his last lecture because he was dying soon. Randy was diagnosed with pancreatic cancer‚ and even after multiple treatments of the hardest chemo and radiation therapy‚ ten tumors managed to move onto his liver‚ giving him only three to five months to live. After finding this out‚ Randy battles with the cancer and how to prepare his children’s
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Lecture 1‚ 9 January 2014 -Pre-crash orthodoxies Draft: I.INTRODUCTION Students at Manchester University and elsewhere have been demanding to be taught ‘post-crash economics’. I want to start this set of six lectures with an account of pre-crash orthodoxies -the theories which underpinned economic policy till 2008; the orthodoxies students are still taught. In my next lecture I tell how the unforeseen crisis caused politicians and policy-makers to jettison these orthodoxies in saving the world from
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