Marketing Theory http://mtq.sagepub.com/ Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising Barbara J. Phillips and Edward F. McQuarrie Marketing Theory 2004 4: 113 DOI: 10.1177/1470593104044089 The online version of this article can be found at: http://mtq.sagepub.com/content/4/1-2/113 Published by: http://www.sagepublications.com Additional services and information for Marketing Theory can be found at: Email Alerts: http://mtq.sagepub.com/cgi/alerts Subscriptions: http://mtq
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Bed‚ Bath & Beyond Executes Growth Strategy Despite Recession Bed‚ Bath & Beyond’s strong financial position puts it in a particularly strong position to explore the opportunities an economic recovery might offer. That strength has allowed it to do something in the downturn that many other retailers have had to forget about‚ and that’s grow. And not just a store here and there. The company has been able to execute on its long-term strategy of growing its core namesake stores and adding new
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Panel discussion: Beyond Budgeting – breaking free from the annual fixed budget News categories: Enterprise and business strategy‚ Finance and accounting‚ Performance management and controlling Panel discussion at the 5. SAP Leader’s Club meeting of Chief Financial Officers on “Beyond Budgeting” on June 24‚ 2003‚ at SAP Switzerland in Zurich‚ Switzerland‚ with representatives from Nestlé‚ Unilever and Borealis - organized and moderated by Juergen H. Daum The Beyond Budgeting management model
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Introduction: Skyrocketing fuel costs have pushed up ticket prices results in fewer passengers flying‚ according the Air Transport Association. The American airline industry lost $1.5 billion in the first three months of the year 2008. For those low-cost carriers‚ they introduce stealth increases to airfares by adding ancillary charges for services such as checking baggage or airport check-in. On the other hand‚ legacy carriers with full-service promised choose to add “fuel surcharges” to tickets
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The World’s Wife- Carol Ann Duffy Notes Context on CAD -Born in 1955 -Scottish -Lesbian -Studied Philosophy -Appointed Poet Laureate in 2009 -Writes mostly in dramatic monologue -Known for social commentary/serious insights in humorous poems In World’s Wife: -Writes from the POV of female characters‚ usually ones with male counterparts -Purpose is to raise awareness of such understated characters -and to reinvent them opposed to traditionally held views- finding fresh ways of looking
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AP Language and Composition Rhetorical Analysis Of the CNN News: “Beyond the DMZ: Tweeting from North Korea” Tommy Zhu In the CNN news “Beyond the DMZ: Tweeting from North Korea”‚ written by Brandon Griggs‚ the author illustrates a vivid overview of the current usage of internet and the two parallel digital worlds between foreigners and North Koreans in North Korea. By citing the speech and personal anecdote of an AP journalist Jean H. Lee who is the only US reporter granted regular access to
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1. Introduction Trade is backbone and life blood of economic growth and development for any country. No country shall survive without trade in today’s liberalization and globalization eras. The importance of trade is appreciated within the framework of comparative advantage of a region/country concerned. But trade is much more important to the land locked backward North East Region of India which characterized by low income‚ industrially backward and small size markets that fail to absorb sufficient
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Your Final Project for this course will be a virtual time capsule. A time capsule is a grouping of items for future discovery. For our purposes‚ we will imagine that our time capsule will be buried at the end of the course and opened 100 years later. The goal of our capsule is to provide an overview of what you believe future generations should remember about the twentieth and early twenty-first centuries. The project can be composed in Microsoft Word or Powerpoint. It can include multimedia if you
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In society are often interested in men who are not good for them. Scott Fitzgerald shows how falling in love cannot be based on someone’s appearance alone. Julia Ross was immedialtey attracted to Dick Ragland and didn’t care about anything else except his looks alone. Julia suddenly wanted to know more about Dick as soon as she laid eyes on him‚ “Handsome! He’s an archangel‚ he’s a mountain lion‚ he’s something to eat. Just why didn’t you introduce him?” (421). This shows how she immediately focused
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In Stephen Wagner’s article “Mothers’ Messages from Beyond‚” Wagner writes about the accounts of real people who claim they have felt the presence of their mothers in some way after their passing. The article includes five personal accounts from other people‚ along with Wagner’s own personal experience. The supernatural accounts vary anywhere from hearing whispers‚ seeing apparitions‚ and even seeing the deceased in one’s dreams. Wagner’s primary point is that a mother’s love and presence is so
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