How to be Happy Introduction Throughout history many have tried to find what makes the “good life”. One key consideration when discussing what makes the “good life” is happiness. Many have tried to define happiness or how to achieve it‚ such as Aristotle in The Eudemian Ethics. Happiness seems to be subject to personal interpretation‚ but what makes people happy or leads to happiness seems to be rooted in human interaction and habit. People who consider themselves to be happy have strong family
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Nike Promotional Campaign Table of Contents Target Market Description…………………………..3 Decision Making Process…………………………...3/4 External and Internal Influences…………………….5/6 Final Campaign and Justification……………………6/7 Graphs of Survey Results……………………………8/9 Target Market Decision: Over the course of the last twenty to twenty five years‚ Nike has made a clear focus on to which it wants to market their products for‚ as well as to whom they want to buy the products. It is clear by
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Inducing Intrinsic Motivation to Explore the Enterprise System: The Supremacy of Organizational Levers Weiling Ke‚ Chuan-Hoo Tan‚ Choon-Ling Sia‚ and Kwok-Kee Wei Weiling Ke is an associate professor of operations and information systems in the School of Business at Clarkson University. She holds a Ph.D. from the National University of Singapore. Her research areas are enterprise systems‚ open source software‚ and electronic commerce. Her research has been published in the Journal of Operations Management
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behaviours aiming at improving all stakeholders’ wellbeing can be a source of enjoyment‚ which “can be conceptualized as an emotion tied to improvement of one’s condition” (Lindenberg‚ 2001: 331). In such a case‚ motivation for CSR can be defined hedonic‚ in the sense that what motivates individuals to behave responsibly are the desirable intrinsic characteristics of those behaviours. After a comparison of the four motivations for CSR we have identified‚ we hypothesize that motivations affect the
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States a r t i c l e i n f o a b s t r a c t Available online 12 February 2013 The authors propose a new model of the effects of four perceived atmosphere constructs on hedonic and utilitarian shopping evaluations. Survey data demonstrate that the perceived atmosphere constructs are positively associated with both hedonic and utilitarian evaluations of retail shopping value. Importantly‚ the relationship between the customer’s perception of the store’s level of sophistication (perceived style)
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Utilitarianism Key Features • • • Relativist Theory – – – – – – – No Absolutes Morality Depends on individual circumstances Happiness is the most important thing Quality and Quantity of Happiness need to be taken into account The Measure of Usefulness or Fittingness for purpose an action may have Teleological Ethical theories such as Utilitarianism tend to rely on the principle of utility It is the way of measuring how useful an action is in bringing about the consequences that we desire Equality
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How information value affects travel intention: A cross-culture perspective Introduction When an individual is seeking available alternatives of a certain product or service‚ information search process serves as an assistant role for fulfilling a variety of values that he or she desires(Diehl & Zauberman‚ 2005; Fodness & Murray‚ 1998; Gursoy & Chen‚ 2000; Hoffman & Novak‚ 1996; James & Bergh‚ 1990; Nishimura‚ Waryszak‚ & King‚ 2007; Vogt & Fesenmaier‚ 1998). During the
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and flourishing (Fredrickson‚ 2003). Emmons and Mishra conclude that gratitude builds social resources‚ promotes pro-social actions and the relationship between gratitude and well-being is multiply determined (Robert A. Emmons & Mishra‚ 2011). Beyond the effects of gratitude interventions - the mechanics behind gratitude Since PPI pioneer Michael Fordyce measured the impact of intentional activities to increase happiness (Fordyce‚ 1977)‚ models of well-being have evolved from cognitive/positive
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Price Hypermarkets Elf Urban Hypermarkets Elf Urban Hypermarkets Elf I would use Convenience and price to describe the portfolio of brands. 2. Based on the perceptual map‚ propose a set of marketing actions‚ beyond those that have been mentioned‚ that should be used by Total brand. Use the 4Ps framework to propose these actions and link each action to the CVF framework. I would definitely sell cosmetics such as toothbrush‚ deodorant‚ toothpaste‚ soap‚ Lotion;
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gsrgj Hedonic motivation is the internal influences guided by a person’s pleasure and pain receptors that instinctually move them towards a goal or away from a threat. This is linked to the classic motivational principle that people approach pleasure and avoid pain‚[1] and is gained from acting on certain behaviors that resulted from esthetic and emotional feelings such as: love‚ hate‚ fear‚ joy‚ etc.[2] According to the hedonic principle‚ our emotional experience can be thought of as a gauge
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