In their article‚ the authors offer an approach to introduce innovative and new products or technologies to the market in a way that assures that they are accepted by the potential customers. According to them‚ a product can be the most innovative and might be equipped with the best technologies‚ but still fails in the market. That is why they recommend managers to first look at utility. It would be essential to create a product or service that provides an exceptional utilitly for the buyer. The
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PRINCIPLES OF MARKETING (MKT101) Case Study – Team Project (15 points) BP: Transforming Its Strategy “Beyond Petroleum” (p. 47-49) Each team should submit a written report by May 13th‚ 2012 at 1:00 pm. 1) Format The written document will be approximately 6 to 7 pages (excluding references and appendixes). The case write-up should have the following format: i. ii. iii. Cover page (with alphabetized names and students ID) Introduction (including a brief summary of the case) Answer to questions:
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The short article‚ Moving Beyond Colorblindedness in Early Childhood Classrooms emphasizes on teaching diversity in an early childhood classroom. The article deliberately encourages teachers to teach children about race by communicating racial diversity to them however they can. The publisher of the article states that‚ “Once teachers recognize that silence on these issues contributes to the problem‚ then they may be more likely to interrupt racism rather than ignore it.” Being color blind to the
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CASE: SHOULD WE GO BEYOND THE LAW? ETHICAL DILEMMA - The right to make profit versus the duty to protect the environment. OBJECTIVE - To make the company realize the importance of protecting the environment. - To help Chem-Tech become an ethically and socially responsible company. CONCEPTS / ANALYSIS - Sta Clara University published the five sources of ethical standards that can guide a person in making an ethical decision. Below are two of the five approaches they suggested: The Utilitarian
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In the story The Girl From Beyond‚ this little girl‚ Nhinhinha‚ never caught anyone’s attention until her parents notice her mystical power. Nhinhinha always says things that nobody understands‚ but one day she starts to make her wishes come true just by mentioning it. After Nhihinha cured her mother’s illness and made it rain‚ her parents begin to think about the advantages she could bring to the family in the future. Unfortunately‚ Nhinhinha died because she mentioned she wants a coffin. I do not
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To Infinity and Beyond? The Future of U.S.-Russia Cooperation in Space Arman Arkelyan‚ John McClure‚ Robert Schur‚ Elena Sidorova “More than by any other imaginative concept‚ the mind of man is aroused by the thought of exploring the mysteries of outer space. Through such exploration‚ man hopes to broaden his horizons‚ add to his knowledge‚ improve his way of living on earth.[1]” President Dwight Eisenhower‚ 20 June 1958
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In the speech “Beyond Vietnam- A Time to Break Silence‚” by Martin Luther King Jr. he expresses his opinion on how the Vietnam war is unjust. King was really able to speak to his audience by using evidence‚ reasoning‚ and a persuasive writing style throughout his speech. In his speech‚ King was not only able to express his opinion‚ but was also able to back it up with intellectual evidence. He uses a range of evidence from real life happenings to ideas from established groups. All this evidence
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1. Explain why ethics is important in the business environment. Ethics is important not only in business but in all aspects of life because it is the vital part and the foundation on which the society is build. A business/society that lacks ethical principles is bound to fail sooner or later. While many businesses have codes of ethics‚ the words written in a formal code are valuable only if their intent is reflected in the actions of the people who represent the organization. A business cannot be
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UNCERTAINTY AND PROJECT MANAGEMENT: BEYOND THE CRITICAL PATH MENTALITY Arnoud De Meyer1)‚ Christoph H. Loch2)‚ Michael T. Pich3) 1) Professor of Technology Management‚ INSEAD (arnoud.de.meyer@insead.edu.sg) 2) Associate Professor of Technology Management‚ INSEAD (christoph.loch@insead.fr) 3) Assistant Professor of Technology Management‚ INSEAD (michael.pich@insead.edu.sg) Keywords: project management‚ uncertainty‚ project profiles Abstract Project management is often
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After reading “A Day In The Life…Looking Beyond Test Scores” I can see Pat’s frustration in the situation with her student Juana not being accepted into the special academic enrichment program. The difference between Pat’s perception and the test score did not add up. Nevertheless‚ Pat thought that Juana was a perfect fit for the program even though her IQ test score was not above average. Juana was displaying all the signs to her teacher Pat that she would be an exceptional candidate for the
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