IMPACT OF INFORMATION TECHNOLOGY ON MARKETING: A CASE STUDY OF AIRTEL COMPANY (Abstract) Information technology affects marketing in many ways. Some of these save labor and provide service. Others create entirely new products and new organizational forms. Still others enhance marketing operations in ways that can change their character. An example of the latter is now taking place behind the scenes in the consumer packaged goods industry‚ where a new generation of data is producing a discontinuity
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PEST Analysis Template Situation being analysed: ______________________________________________________________________ PEST analysis (political‚ economical‚ social‚ technological) assesses a market‚ including competitors‚ from the standpoint of a particular proposition or a business. criteria examples ecological/environmental current legislation future legislation international legislation regulatory bodies and processes government policies government term and change
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PEST and SWOT analysis of AirAsias international business operations 1.1Background AirAsia was set up by Dato’ Tony Fernandes in 2001. In December 2001‚ Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air)‚ an airline holding company then bought over AirAsia. Now‚ AirAsia has become one of the most successful airlines in the Southeast Asian region and the pioneer of low cost and no frills travel in Malaysia. The leading low fare airline in the Asia - AirAsia has been expanding rapidly since
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GROUP PLANS FROM DIFFERENT TELECOM OPERATORSIN THE CHAKAN AREA OF PUNE ACKNOWLEDGEMENT I take immense pleasure in completing this project and submitting the final report. The last 45 days with AIRTEL has been full of learning and sense of contribution towards the organization. I would like to thank AIRTEL for giving me an opportunity of learning and contributing through this project. I also take this opportunity to thank all those people that made this experience a memorable one. A successful project
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PESTAL Analysis of Serena Hotel Political Pakistan has experienced many political upheavals during the last year of a century and the one thing‚ which the country was lacking‚ is political stability. This had a direct effect upon the policies of the businesses especially hotels management. Although tourism growth was affected all over the world after the 9/11 incident‚ and it had a far reaching negative impact on Pakistan’s economy in general and Gilgit Baltistan in particular‚ as its economy
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SWOT Analysis SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths‚ weaknesses‚ opportunities‚ and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. SWOT analysis is a simple framework for generating strategic alternatives from a situation analysis. It is applicable to either the corporate level or the business unit level
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Along with the world debut of the new BMW 5 Series Sedan (earlier post) at the 2010 Geneva Motor Show‚ BMW is also presenting the BMW Concept 5 Series ActiveHybrid—its first combination of a BMW straight-six with electric drive. Integration of BMW ActiveHybrid technology in the new 5 Series model reduces both fuel consumption and emissions by more than 10%. The drive system featured in the BMW Concept 5 Series ActiveHybrid consists of a straight-six gasoline engine with TwinPower Turbo technology
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BHARTI AIRTEL PUNITH. G MBA 3rd ‘B’ Sec PESIT Bangalore South Campus Airtel Profile * Type Public * Traded at BSE & NSE * Industry Telecommunications * Founded 7 July 1995 * Founder Sunil Bharti Mittal * Headquarters New Delhi‚ India * Key people Sunil Bharti Mittal‚ Chairman & MD * Revenue 71‚505 crore (US$13.51 billion)(2012) Airtel History
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Building Brand Airtel The telecommunications industry in India has seen phenomenal growth over the past decade with the number of mobile subscribers currently in excess of 951 million.1 Airtel dominates this market with a 30.2% market share by revenue but the competition isn’t far behind. Vodafone is a close second with 22.7% market share by revenue and is showing a strong growth trajectory.2 However‚ with mobile penetration upwards of 75% there is little room for such exponential growth to continue
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been built upon the more deeply established commercial vehicle product line. PEST ANALYSIS A PEST analysis is one of them that is merely a framework that categorizes environmental influences as political‚ economic‚ social and technological forces. Sometimes two additional factors‚ environmental and legal‚ will be added to make a PESTEL analysis‚ but these themes can easily be subsumed in the others. The analysis examines the impact of each of these factors on the business. The results can then
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