IMPACT OF ADVERTISEMENT ON BRAND & REVENUE A CASE STUDY ON [pic] SUBMITTED TO CONTENTS 1. Introduction 2. About Airtel 3. Positioning Of Airtel Through Celebrity Endorsement 4. Effect of Advertising Expenditure On Sales 5. Questionnaire 6. Questionnaire Survey Findings 7. Conclusion INTRODUCTION Brands all over the world use celebrities to advertise their products. As early as 1890‚ actress Sarah Bernhardt appeared on
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About the company Sunil Bharti Mittal founded the Bharti Group. Bharti Airtel Limited is a leading Telecommunications Company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi‚ the company ranks amongst the top 5 mobile service providers Globally in terms of subscribers. In India‚ the company’s product offerings include 2G‚ 3G And 4G services‚ fixed line‚ high speed broadband through DSL‚ IPTV‚ DTH‚ enterprise Services including national & international long distance
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Bharti Airtel B H A R T I I N TE L E C O M S | I N D I A From Neutral NOMURA SINGAPORE LIMITED Sachin Gupta‚ CFA +65 6433 6968 Neeraja Natarajan (Associate) sachin.gupta@nomura.com BUY A N C H O R R E P O R T Rumble in the jungle We have reviewed Bharti’s operations in the 15 African countries in which it operates. Apart from learning that Madagascar makes half of the world’s vanilla beans and 4/5 of African gorillas live in Gabon‚ we observe that Bharti is well positioned
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CAMPUS CONNECT FEB 2015 #CHIEF SPEAK Dear Friends‚ Airtel has always been at the forefront of innovation in the telecom industry. We owe our success to the passion and creativity of each of our employees. As we look forward into the future‚ we are set to introduce path breaking innovations across all our lines of business. We are looking for fresh and innovative minds who can make significant contributions in this journey. If you enjoy working alongside highly skilled people with a passion for
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telecom players dominate this market - Bharti Airtel with 19.5% market share‚ Reliance Communication with 16.7% and Vodafone with 16.4% followed by Idea around 12% and then BSNL having market share of around 11%. HISTORY OF AIRTEL Sunil Bharti Mittal founded the Bharti Group. In 1986‚ Mittal incorporated Bharti Telecom Limited (BTL)‚ and his company became the first in India to offer push-button telephones‚ establishing the basis of Bharti Enterprises. In 1995‚ Mittal incorporated
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ORGANIZATION 2.1 About Bharthi Airtel: Bharti Airtel Limited is an Indian multinational telecommunications Services Company headquartered in New Delhi‚ India. It operates in 20 countries across South Asia‚ Africa‚ and the Channel Islands. Airtel provides GSM‚ 3G and 4G LTE mobile services‚ fixed line broadband and voice services depending upon the country of operation. It is the largest cellular service provider in India‚ with 225 million subscribers as of August 2013. Airtel is the largest mobile operator
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1. Do you think Bharti should enter the outsourcing agreements outlined by Gupta? What do you see as advantages and disadvantages of such agreements? I believe Bharti should enter the outsourcing agreements outlined by Gupta. This kind of Joint-go-to-Market initiative would have Bharti Airtel provide the telecommunications infrastructure and lead sales engagements‚ IBM provide the IT infrastructure and technology management services and Ericsson/Nokia/Siemens (or a combination of them) provide
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Sunil Bharati Mittal is the Chairman & MD of Bharti Group‚ India‚ The largest Telecommunication player of India having its presence in more than 17 Circles of India. Today‚ Airtel has a national network with a presence in nearly every major sector. The Company is one of the India’s Largest Telecomm sector Company having a Market Capitalization of more than Rs.60‚000 Crores. Sunil Mittal & his brothers own 32% of the Company and are therefore worth something like above Rs.20‚000. - Sunil
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AIRTEL Company profile of Airtel India’s largest and world’s third largest cellular service provider with more than 82 million subscribers –Bharti Airtel is a merger between Bharti Group and Airtel it’s a well know Ned brand in India as well as Asia . Owned by Mr. Sunil Bharti Mittal‚ Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. The Bharti Group has a diverse business portfolio and has created global brands in the telecommunication sector. Bharti has recently forayed
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PROLOGUE This case study looks at the strategy of Bharti Airtel to promote its brand with a focus on the youth and how it has very effectively used the brand elements to connect with the users and added the social dimension to it. This case study illustrates brand building of Airtel through the sports sponsorship and youth oriented campaigning. This case highlights how ‘Sports Sponsorship’ has emerged as a unique medium of brand building because of its standout presence and youth appeal. Sports
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