corporate signature from a blue to black. The move is in line with the industry trend where large integrated operators are offering all of its services under a single brand. For example‚ the largest private telecom player Bharti Group offers all its various services under the Airtel brand. Likewise‚ Tata Teleservices also offers its services under the Tata Indicom brand. Senior BSNL official said that a single identity would make it easier for consumers to relate to the brand. They said that while
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A MARKETING MANAGEMENT PROJECT ON BHARAT SANCHAR NIGAM LIMITED (BSNL) SUBMITTED BY:- ARINDA MANDAL (ROLL NO.:-11202134) ABHINAV SRIVASTAVA (ROLL NO.:-11202135) PRITHI RAJ CHAKRABORTY (ROLL NO.:-11202136) MUNLINA SATPATHY (ROLL NO.:-11202137) Contents * Introduction * Market Position Of BSNL * Competitors Of BSNL * Objective Of BSNL * Marketing Strategy Of BSNL * Application Of Porter’s Generic Strategy * Porter’s Five Forces Related To BSNL * SWOT Analysis
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CELLULAR INDUSTRY ANALYSIS PORTER MODEL Wireless Cellular Service Industry-Porters Model PORTERS MODEL: Industry Competitors * Number of competitors * Industry Growth * Asset Intensity * Product Differentiation * Exit Barriers Buyers * Buyer Concentration * Number of suppliers * Switching Costs * Substitute Products * Threat of backward integration Suppliers * Supplier concentration * Number of buyers * Switching costs * Substitute
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descriptive research and the sampling design used is stratified proportionate random sampling. The sample size was 100.The target respondents were the customers of AIRTEL‚ AIRCEL‚ BSNL‚ and RELIANCE in a proportionate number. The data was collected using a standardized questionnaire‚ through the interview mode. From the analysis it was found that AIRTEL and AIRCEL are the main competitors for BSNL. AIRTEL’s promotional campaign has played a significant role in attracting customers and its huge amount of
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GIE-6103 – Doing Business in Asian Markets Professor Dr. Mohammad Nurul Huda Mazumder Case Study: Wal-Mart and Bharti Transforming Retail in India Faculté des Sciences de l’Administration 03/30/2014 EXECUTIVE SUMMARY The case study is conducted to analyze the sustainability of the joint venture of Wal-Mart and Bharti in disregard of the fact that the two companies have split apart in late 2013. Therefore‚ the paper will be conducted by using the information given in the case material
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INTODUCTION Merger is defined as combination of two or more companies into a single company where one survives and the others lose their corporate existence. The survivor acquires all the assets as well as liabilities of the merged company or companies. Generally‚ the surviving company is the buyer‚ which retains its identity‚ and the extinguished company is the seller. Acquisition in general sense is acquiring the ownership in the property. In the context of business combinations‚ an acquisition
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A Summer Training Report On “Tax Deduction At Source” Submitted In Partial Fulfillment Of The Degree Of “Masters of Business Administration” By GOURAV GUPTA MBA (2010 – 12) Roll No.50-MBA-10 THE BUSINESS SCHOOL UNIVERSITY OF JAMMU KATHUA CAMPUS CERTIFICATE This is to certify that Gourav Gupta ‚ student of M.B.A – III Semester‚ Roll no. 50-MBA-10 is a bonafide student of this institute. He has completed the project report on the topic “Tax Deduction At Source”
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MOHI JAIN RESERCH SCHOLAR MONAD UNIVERSITY HAPUR TOPIC: Business Ethics and Human Values[->0] Contents: 1. Abstract 2. An overview of business Ethics 3. Meaning of Business Ethics 4. Ethics in Religion 4.1 Hindu Ethics 4.2 Tirukkural 4.3 Buddhist Ethics Guidelines to Good Conduct 4.4 Arthaśāstra- the Ethics of Economics 5. Gandhiji’s Experiences with Ethics 6. The Buzz Word in Business World 7. The
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SWOT analysis of RCOM in 2006: Strengths: * Strong brand recognition * Well Integrated operations * Significant execution and technological capabilities * Strong distribution channel ( RWorld‚ FLAG Telecom ) * Unified License obtained by RCom in 8 circles Weaknesses: * Low ARPU compared to competitors * Weakness in Rural Market * Low capabilities in Ethernet and application delivery services Opportunities: * Low penetration Rates * Strategic Alliances
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Telecommunications Sector Results Season Takeaways Phillip Securities Research Pte Ltd 1 March 2012 Report type: Update Sector Overview The Telecommunications Sector under our coverage consists of SingTel‚ Starhub & M1. Starhub (STH) and M1 are pure plays to the Singapore market‚ while SingTel (ST) has exposure to the Asia-Pacific region through its regional mobile associates. No major earnings surprise Launch of iPhone 4S lifted revenue in the quarter PayTV ARPU improved for Starhub
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