masses. 1. Airtel Sachin Tendulkar 2009: Sachin Tendulkar is standing at the balcony and watching a bunch of street children playing a game of football in the streets while it is raining. He then calls all his friends and they join the children in the game. The ad end with the copy- With Airtel you are among friends‚ anytime anywhere. This ad uses Sachin Tendulkar as the main lead and banks on the cricketer’s popularity. Following Sachin Tendulkar in India is a culture. Hence Airtel uses him as
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AN EMPIRICAL ANALYSIS OF CONSUMER SWITCHING BEHAVIOR TOWARDS MOBILE NUMBER PORTABILITY K. Kumaresh1 and S.Praveena2 Research Scholar‚ Department of ARM‚ TamilNadu Agricultural University‚ Coimbatore Email: 1kumaresh.tnau@gmail.com‚ 2sspriyamba@gmail.com ABSTRACT India is the third largest mobile network in the world after China and USA. Indian mobile market is one of the fastest growing market. India has seen rapid increase in the number of players which caused the tariff rates to hit an all
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this market among them including Bharti‚ Reliance India Mobile (RIM)‚ Vodafone‚ Bharat Sanchar Nigam Limited (BSNL)‚ Idea Cellular Limited (Idea) are major players in this sector. Indian Telecommunication sector is divided into fixed service providers and Cellular service providers. Cellular service providers are further divided into Global System for Mobile communication (GSM) and Code Division Multiple Access (CDMA). In India the GSM sector is dominated by Airtel and Vodafone where as CDMA is dominated
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[19] Nunnally‚ J C. Psychometric Theory‚ New York : McGrawHill‚ 1978. 16(4)‚ 387-405‚ 1998. Business Management.‚ 2(2): 026-031.‚ 2008 [22] Roma Mitra Debnath‚ Ravi Shankar‚"Benchmarking Journal‚ Vol. 15 Iss: 5‚ pp.584 – 598‚ 2008 [23] Reuters‚ “ Bharti: India monthly ARPU 202 rupees reuter s.com/ar ticle/2010/11/10/bhar ti-arpuidUSBMA00883920101110.‚ 2010. January 20 2011‚ 2010. Research‚ 18‚ 51-62‚ 1981.
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MANAGEMENT PORTFOLIO OF RELIANCE COMMUNICATION BY: J.PRIYADHARSHINI ROLL NO: 1318139 MBA DEPARTMENT 1ST YEAR BATCH (2013-15) TABLE OF CONTENTS 1. COMPANY INFORMATION 2. BUSINESS DESCRIPTION VISION MISSION OVERVIEW PRODUCTS BUSINESS PLANS 3. EXECUTIVE SUMMARY 4.MARKET STRUCTURE 5.INNOVATIONS 6. ORGANISATIONAL STRUCTURE 7. COMPETITORS GRAPHICAL
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Performance management is the process of creating a work environment or setting in which people are enabled to perform to the best of their abilities. It is the main vehicle by which managers communicate what is required from employees and give feedback on how well they are achieving job goals (CIPD‚ 2009). It brings together many of the elements that make up the practice of people management‚ including in particular learning and development. Performance management establishes shared understanding
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CORPORATE SOCIAL RESPONSIBILITY: A TOOL IN CREATING CORPORATE BRAND IMAGE IN THE TELECOMMUNICATION INDUSTRY IN GHANA CHAPTER ONE INTRODUCTION Background of the study It is universally recognized that Corporate Social Responsibility (CSR) has become an indispensable tool in the growth and profitability of businesses throughout the world. Accordingly‚ corporate managers now have the difficult task of balancing business priorities with that of CSR activities in the creation of
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INDEX Sr. No. | Topic | Page No | 1 | Introduction | 6 | 2 | Objectives of Study | 20 | 3 | Scope of Study | 21 | 4 | Limitations of Study | 22 | 5 | Research Methodology | 23 | 6 | Data Analysis | 25 | 7 | Findings | 26 | 8 | Suggestions | 55 | 9 | Conclusion | 56 | 10 | Bibliography | 57 | 11 | Annexure A-Questionnaire | 58 | Introduction 1.1 Customer Satisfaction: According to Philip Kotler‚ “satisfaction is a person’s feelings of pressure or disappointment resulting
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Mobile telecom industry in Bangladesh by Raiyan Mahmood Moon‚ Shaffat Fahmi and Shoiab Mortuza September 16‚ 2010 Mobile phone has become an indispensable part of Bangladesh ’s everyday-life and has made a "safe haven" in one of our pockets much like our wallet that we never want to leave at home while we head for our work! Thanks to the telecom-revolution and its relentless evolution that together have made it possible even in developing countries like Bangladesh. This is the dominant device
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