* Foreign invested companies like - Hutchison-Essar‚ Bharti Airtel Tele-Ventures‚ Idea Cellular‚ Spice Communications etc. Bharti Airtel now is the largest telecom company in India. There are many smaller players‚ with operations in only a few states. The following table gives details regarding the subscriber base of each Mobile Service Provider in India as of 31 July 2010 :- BHARTI AIRTEL Bharti Airtel Limited formerly known as Bharti Tele-Ventures LTD (BTVL) is an Indian company offering telecommunication
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Building Brand Airtel The telecommunications industry in India has seen phenomenal growth over the past decade with the number of mobile subscribers currently in excess of 951 million.1 Airtel dominates this market with a 30.2% market share by revenue but the competition isn’t far behind. Vodafone is a close second with 22.7% market share by revenue and is showing a strong growth trajectory.2 However‚ with mobile penetration upwards of 75% there is little room for such exponential growth to continue
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About the company Sunil Bharti Mittal founded the Bharti Group. Bharti Airtel Limited is a leading Telecommunications Company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi‚ the company ranks amongst the top 5 mobile service providers Globally in terms of subscribers. In India‚ the company’s product offerings include 2G‚ 3G And 4G services‚ fixed line‚ high speed broadband through DSL‚ IPTV‚ DTH‚ enterprise Services including national & international long distance
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IMPACT OF ADVERTISEMENT ON BRAND & REVENUE A CASE STUDY ON [pic] SUBMITTED TO CONTENTS 1. Introduction 2. About Airtel 3. Positioning Of Airtel Through Celebrity Endorsement 4. Effect of Advertising Expenditure On Sales 5. Questionnaire 6. Questionnaire Survey Findings 7. Conclusion INTRODUCTION Brands all over the world use celebrities to advertise their products. As early as 1890‚ actress Sarah Bernhardt appeared on
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CRM at AIRTEL Assignment #1 GBMP 508-01 2010 Submitted to: JAMES EVERARD Submitted By: Smiley Smiley(810-272-591) 10/13/2010 CUSTOMER RELATIONSHIP MANAGEMENT AT AIRTEL About the Company Airtel comes from Bharti Airtel Limited‚ one of Asia’s leading integrated telecom services providers with operations in India and Sri Lanka. Bharti Airtel since its inception has been at the forefront of technology and has pioneered several innovations in the telecom sector. Airtel is third largest
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1. Do you think Bharti should enter the outsourcing agreements outlined by Gupta? What do you see as advantages and disadvantages of such agreements? Bharti is proposing outsourcing that would hand over responsibility for the buildup‚ maintenance‚ and servicing their telecom network to Nokia‚ Siemens‚ and Ericsson. They would also outsource the buildup‚ maintenance‚ and servicing of their core IT infrastructure to IBM. I definitely believe Bharti should enter the outsourcing agreements outlined
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1. Do you think Bharti should enter the outsourcing agreements outlined by Gupta? What do you see as advantages and disadvantages of such agreements? I believe Bharti should enter the outsourcing agreements outlined by Gupta. This kind of Joint-go-to-Market initiative would have Bharti Airtel provide the telecommunications infrastructure and lead sales engagements‚ IBM provide the IT infrastructure and technology management services and Ericsson/Nokia/Siemens (or a combination of them) provide
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Communications Group-8‚ Sec-C Ajit‚ Anuj‚ Prateek‚ Rohit‚ Vaibhav AIRTEL: Evolution Founded: 7th July 1995 First mobile phone company in the world to outsource everything except marketing and sales and finance operates in 20 countries across South Asia‚ Africa and the Channel Islands The largest cellular service provider in India 4P+2P+3P for AIRTEL 4P’s Product: Airtel is the fifth largest telecom operator in the world with about 230.8 million
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To Study the Consumer Preference Regarding Airtel and Vodafone (Study of Amritsar City) Project Report Submitted to Dr. IT BUSINESS SCHOOL Affiliated to Punjab Technical University‚ Jalandhar In partial fulfillment of the requirements of MBA Degree (2009-2011) SUPERVISED BY: SUBMITTED BY: Miss. Ujjal Sandhu Hemant kakkar Roll No 94462236760
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Acknowledgement There are many people who have been of enormously help in the preparation of the Project on Airtel- Base Transeiver Station(BTS)‚ I am specially thankful to Mrs Sandhya Gopalakrishnan‚ faculty at Amrita School of Business who have given us this opportunity to undertake this project. I am thankful to all my friends giving their remarkable contribution and special thanks to my mentor in charge‚ Rajesh Babu‚ Sujith Nambiar and Anil who not only explained the topics very well but all
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