Bhavskar’s Herbal Smoking Device – An Alternative View on Marketing of Nirdosh Preface Nirdosh‚ a unique non tobacco smoking device was developed in 1982 by Maans Products in Ahmedabad. It was made by turning 14 herbs into granular form and rolled in Tendu leaves in the shape of a cigarette. Maans Products was a family owned organization‚ run by Mr Bhavskar Sr as a biri manufacturing and marketing enterprise for about two decades. It had an annual business volume of Rs 10 lacs. The Marketing
Free Nicotine Tobacco Tobacco smoking
Nirdosh Case Study Background: - Nirdosh is a unique non-tobacco smoking device developed in 1982 by Maans Products‚ Ahmedabad. Maans products‚ Ahmedabad was a family owned proprietary organization‚ run by Mr. Natvarlal Bhavsar. Maans products had been a biri manufacturing and marketing enterprise which Mr. Bhavsar had inherited and had been running for the last two decades. Total sales volume of this business was about Rs. 10 lakhs a year. Product description: - The product Nirdosh is a unique
Premium Smoking Herb Herbalism
Analysis on Bhavsar’s Herbal Smoking Device- NIRDOSH Submitted By: Group 7‚ Section A‚ PGP-I (2010-12) Bhavinkumar Parmar Deepak Yadav Jaswant Jonnada Kishore Basa Kunal Thakur Prakhar Gupta Sudhir Ambekar 1. Executive Summary: “NIRDOSH”( a unique non-tobacco smoking device) branched out from the family business of Mr. Natwarlal Bhavasar who was into bidi manufacturing business. The main reason behind this was Mr. Bhavasar desired to introduce this new herbal product for a healthy
Free Nicotine Smoking Smoking cessation
Bhavsar’s herbal smoking device – Nirdosh Introduction: The idea behind “Nirdosh” ‚ a unique non-tobacco smoking device‚ was envisioned by Mr. Natwarlal Bhavsar. Mr. Natwarlal inherited a family business of making and marketing bidis. This family business was run under the brand name of Maans Products. Nirdosh was prepared by rolling herbs on a tendu leaf. Mr. Bhavsar cited several health benefits of Nirdosh and also claimed that this device will help the tobacco smokers to quit smoking. Challanges
Premium Marketing Tobacco Nicotine
CASE ANALYSIS: BHAVSAR’S HERBAL SMOKING DEVICE - NIRDOSH SWOT Analysis Strength • A unique product in offering • It is also a social cause to remove the harmful effect of Nicotine. Will be well supported by the society • A Niche market with probably no competition • The product is not only a replacement to tobacco but also has health benefits associates with it Weakness • Lack of funding to initiate mass production • Lack of marketing strategy • Lack
Premium Marketing Tobacco smoking Cigarette
BHAVSAR HERBAL SMOKING DEVICE – NIRDOSH CASE ANALYSIS SUBMITTED TO: Prof. Rajesh Aithal SUBMITTED BY: Abhishek Kumar PGP27135 Gagan Kshirsagar PGP27145 Harsh Bansal PGP27150 Abhishek Joglikar PGP27152 Varun PGP27193 Table of Contents 1. Alternatives 3 1.1 Pros and Cons 3 2. Alternative Selected 4 3. Implementation Plan 4 3.1 Highlights of Marketing Implementation Plan 4 3.2 Marketing Plan 5 4. Distribution Channels 6 1. Alternatives
Premium Marketing Tobacco smoking
Table of Contents Executive Summary 2 Current Market Situation 3 About Herbal Cigarettes 4 The History of Herbal Cigarettes 5 Some basic features of Herbal Cigarettes 5 SWOT Analysis 6 Strength: 6 Weaknesses: 7 Opportunities: 7 Threats: 7 Objectives and Issues 8 Marketing Strategy 9 Market Segmentation 9 Target Marketing 9 Market Positioning 10 Product Line of Herbal Cigarettes 11 Pricing 12 Advertisement and Sales Promotion 12 o Newspaper Advertisement: 12
Premium Cigarette Marketing Tobacco
Herbal Remedies Cheryl Hankins CM225-15 – College Composition II Professor Kelly Bradford August 9‚ 2009 Herbal Remedies The medicinal components of herbal remedies come from natural plant sources that range from flowers‚ tree barks‚ berries‚ leaves‚ and roots. These herbal medicines‚ also known as alternative medicines‚ used to treat a wide range of diseases and ailments are beneficial to the immune system. The use of herbs to treat conditions such as allergies‚ arthritis‚ colds‚ diabetes
Premium Herbalism Immune system Garlic
topics in pharmaceuticals is the regulation of prescription drugs versus over the counter herbal supplements. The Food and Drug Administration‚ the FDA‚ studies prescription drugs for years before releasing and allowing them to be prescribed to the public. Up until 2010‚ the FDA was able to regulate herbal supplements (1). The information I came across was new and shocking to me for I am guilty of taking a few herbal supplements‚ and my parents take multiple on a daily basis. I did not know that products
Free Pharmacology Food and Drug Administration
Health Organization (WHO) estimates that 80 percent of the population of some Asian and African countries presently use herbal medicine for some aspect of primary health care. Whilw United States and Europe have shown that the herbs use is less common in clinical settings‚ but has become increasingly more in recent years as scientific evidence about the effectiveness of herbal medicine has become more widely available. * * Uses of herbs as traditional medicine have been officially recognized
Premium Herbalism Alternative medicine Ayurveda