Dettol Introduction Dettol is a brand which has been protecting India for more than 75 years. DETTOL is a brand of Reckitt Benckiser and has stood for “trusted protection” in India since 1933. The brand is endorsed by the Indian Medical Association and has consistently been voted as one of India’s Most Trusted Brands (ORG Marg Brand Equity Survey). Introduced in 1933‚ initially used for cuts and wounds‚ Dettol soon took a life of its own in every Indian home. Families used it in myriad ways
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Indian apparel retailers prepone end of season sales Several apparel retailers in India have began their end of season sales in earnest after witnessing weak sales during the summer season. Arrow‚ FCUK‚ Fila‚ French Connection‚ Guess‚ Louis Philippe‚ Puma‚ Regal and Van Heusen are some of the brands that have already started offering discounts to consumers‚ much earlier than the usual August and September months for their end of the season sales (EOSS). Explaining the rationale‚ behind the
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India fastest growing apparel segment According to Technopak Advisors‚ a retail consultancy‚ the entire textile and apparel industry (2010 estimates)‚ including domestic and exports‚ is pegged at Rs 3‚27‚000 crore and is expected to grow by 11% to Rs 10‚32‚000 crore by 2020. Currently menswear is the major chunk of the market at 43% (Rs 72‚000 crore) and is growing at a compounded annual growth rate (CAGR) of 9%. The menswear market in India is the fastest growing apparel segment. The India Menswear
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Comprhensive Case "The Apparel Shopper" 1. What overall conclusions do you reach after reading this case? The information in the case gave the overall conclusion that the apparel industry is a very competitive field to get into and in order to prosper companies must find their own personal niche within the industry. A company cannot survive in the apparel industry by providing what is already available in other stores. It is important to define a target market and appeal to their needs and wants
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Knights Apparel In an industry often viewed with disdain by workers rights groups over a stigma of outsourcing‚ sweatshops and an overall lack of concern for worker’s rights‚ one company now seemingly stands alone as a beacon of hope. In 2005‚ Knights Apparel CEO‚ Joseph Bozich‚ set out to do something unheard of in the global apparel industry‚ he committed himself and the resources of his company to prove that an apparel company could make a profit while simultaneously improving the lives of its
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plan is being developed. A brand of Proctor & Gamble (P&G)‚ Vicks is India’s No.1 Cough & Cold Brand. It created the cough & cold Over-the-Counter (OTC) category in India way back in 1952 and has led the category till date. Today it has completed almost 60 years in India. Its current portfolio in India comprises Vicks Vapor‚ Vicks Cough Drops‚ Vicks Action 500 Extra‚ Vicks Inhaler and Vicks VapoCool. Vicks has been rated as the #1 cough & cold brand trusted by doctors. The
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Opportunities and challenges for the apparel industry in light of the rapidly growing online retail market Online retail is a game changer for the retail industry. The ease of shopping from the comfort of your home‚ free home delivery and the power to compare more options has attracted more and more consumers towards online retail. Let us focus on the Apparel e-tailing in particular. Apparel market in India is estimated at US$ 35 Bn in 2011 and is expected to grow to US$ 50 Bn by 2016‚ @ CAGR of
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NICHE SECTOR REPORTS Report on Apparel Industry in India ISIEmergingMarketsPDF in-iimahdvishwa from 203.200.225.151 on 2012-08-11 05:27:24 EDT. DownloadPDF. Downloaded by in-iimahdvishwa from 203.200.225.151 at 2012-08-11 05:27:24 EDT. ISI Emerging Markets. Unauthorized Distribution Prohibited. About CARE Research CARE Research & Information Services is an independent division of CARE. CARE Research services a variety of business research needs with credible‚ high quality research and
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maximize corporate profit. In the words of Milton Freidman‚ “The social responsibility of a business is to increase its profits”. The past few decades have given rise to the globalization of the apparel industry. With this globalization the competition has intensified‚ necessitating the leading apparel firms to develop extensive global sourcing capabilities. In order to comply with their fiduciary responsibility‚ current managers at these companies are faced with the challenge of developing and
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capita income increases .This‚ in turn‚ leads to a shift in consumption pattern from necessity items to discretionary consumption. Furthermore‚ as the economy liberalizes and globalizes‚ various international brands enter the domestic market. Consumer awareness increases and the proliferation of brands leads to increase in retail space. Thus‚ retailing is a part of the development process. The retail sector in India accounts for 22 per cent of the country’s gross domestic product (GDP) and contributes
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