Linc Pens Case Study Fact File: 1. The writing instruments industry in India is estimated to be around ` 2100 crores with organized players accounting for huge chunk of market share of ` 1600 crores. 2. Linc is growing at rate of 20% against the industry average of 9% and is the second company from Kolkata after Emami to appoint Shah Rukh Khan as its Brand Ambassador will be soon rolling out campaigns and merchandise. 3. Linc commands 25% of the market share in Eastern India‚ 11% of the market
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reflects highly in their writing style their Diaspora “as a pen to fight” and this fight is against their fate‚ their experiences and their identity. The writers I am going to discuss have their distinct outlook and different way of fighting against what they have faced in their life time. It is because of their distinct experience which gave them a distinct way to fight. Therefore a great deal of difference is to be traced in their works. A PEN to fight As a result of historical upheaval which leads
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PUNCTUALITY | 5% | | CONCLUSION | 5% | | TOTAL | 100% | | BACKGROUND COMPANY Wizcom Technologies Ltd. is a multinational company‚ which is the largest producer of portable hand-held scanning translators. The company produces portable electronic pen-shaped scanners‚ which are capable of scanning printed text and immediately translating the text‚ word for word‚ into other languages‚ and displaying the translated text on an LCD screen or scanning text and keep it in memory in order to transfer scanned
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Hello‚ Pen Pal‚ I am so very happy to hear from you and I hope all is well. You are right the Internet can be very fascinating with the amount of information that is accessible. I am writing this letter to you to explain how to assess the value of information found on the Internet. I will also describe ways you can check the reliability and credibility of a website‚ and I will also go into detail about digital divide‚ and ways to bridge the digital divide gap. The Internet is filled with tons
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Currently Clique pens is stuck in a situation where they are competing with other pen brands including BIC‚ Scripto‚ Pentel‚ Pilot‚ Papermate‚ and Sharpie. The fight for shelf space is among some of the biggest retailers worldwide such as Wal-Mart‚ Target‚ CVS‚ and Kroger. Because of the immense power retailers hold in this market‚ companies like Clique need to make sure they are allocating their funds in ways that deem appropriate to stay on the shelves. Pens are a high profit and high-turnover
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Why do I do it? Why do I scare myself with the ocean…? It is true‚ it is merciless‚ literally; it’s not conscious‚ so it has no feelings‚ no remorse‚ no pity‚ no awareness. It would be wrong to say it is inanimate‚ because it is certainly animate. And not alive‚ yet contains so much life within it might as well be. Like a Frankenstein body filled with cells and bacteria and nerve impulses yet no consciousness. My worst nightmare – I don’t have it very often but it’s a strong one – can take
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The Pen is Mightier At the end of my freshman year of high school‚ my girlfriend broke up with me. She was the only girlfriend I had ever had and it was an understatement to say that I was completely devastated. I had always written a little on my own and had done well in English classes‚ but I never wrote as much as I did that summer. I was hurt‚ angry‚ and feeling incredibly insecure. Writing was my salvation. It was the only way I had to express my feelings because I did not really have
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Hossain Descriptive Essay July 2‚ 2013 The Ocean The ocean‚ from the Pacific to the Atlantic and the Indian to the Artic‚ is a vast and enchanting part of our world. The oceans of this world cover more than sixty six percent and that number is steadily rising. There are so many facets of the ocean that are yet to be discovered‚ but as someone who lives fifteen minutes away from a beach‚ it is hard not to be intoxicated by the allure that the ocean draws. Oceans have their own smell‚ feel‚ taste and sound
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Case Background Classic Pen Company had been the low-cost producer of traditional BLUE pens and BLACK pens. They had been thinking to extend their product line into new products that offer premium selling price. Consequently‚ five years earlier they introduced RED pens‚ which were sold at 3% premium price. A year back they introduced PURPLE pens‚ which sold at 10% premium price. Though the new products seem profitable‚ there has been a dip in the overall profitability and the new products are
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ACC 341 Classic Pen Case Assignment You should hand in one page of analysis and two sets of supporting calculation. The first supporting calculation is an ABC system for Classic Pen‚ constructed by filling in the blanks in the following table. First allocate the total expenses in each row to the various activities‚ based on information in the case. Then choose a cost driver and calculate the rate per unit of the cost driver. Activities Schedule & Handle Production Runs Set up Machines
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