PEN-PALS INDUSTRY OVERVIEW • The Indian writing instrument industry is estimated at Rs. 24 billion (organized presence Rs. 19billion). • Since the industry is price-sensitive‚ brand recall is critical. • The Indian stationery market is expected to grow 10% annually till 2012. • The low-price pen segment (Rs. 2 to 5) accounts for a large proportion‚ marked by the absence of brands. • Foreign brands dominate the premium segment (above Rs. 50 each). INDUSTRY STRUCTURE • Fragmented‚ marked
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Classic Pen Case 1. Calculate the revised product costs for the four pens‚ using the spreadsheet template provided and the information collected by Dempsey. | | Blue | Black | Red | Purple | | Total | | | | | | | | | Sales | | $75‚000 | $60‚000 | $13‚950 | $1‚650 | | $150‚600 | | | | | | | | | Material costs | | $25‚000 | $20‚000 | $4‚680 | $550 | | $50‚230 | | | | | | | | | Direct Labor (DL) | | $10‚000 | $8‚000 | $1‚800 | $200
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Ballpoint pen Ballpoint pen is a pen that used nowadays‚ using a smooth rolling point of the tip in the pen. Unlike fountain pen‚ you don’t need to fill in ink for writing. The first patent on a ballpoint pen was issued on 30 October 1888‚ to John Loud‚ a leather tanner‚ who was attempting to make a writing instrument that would be able to write on his leather products‚ which then-common fountain pens could not do. In the period between 1904 and 1946‚ particularly alternatives or improvements
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User’s Guide for the Nokia Digital Pen (SU-1B) 9356642 Issue 1 DECLARATION OF CONFORMITY We‚ NOKIA CORPORATION declare under our sole responsibility that the product SU-1B is in conformity with the provisions of the following Council Directive: 1999/5/EC. A copy of the Declaration of Conformity can be found at http://www.nokia.com/phones/declaration_of_conformity/. Copyright © 2003 Nokia. All rights reserved. Reproduction‚ transfer‚ distribution or storage of part or all of the contents in this
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Classic Pen 1.) Create an ABC diagram of Classic Pen Company (be sure to include activities‚ cost drivers‚ and cost objects) AND 2.) Determine the activity rates for each of the cost drivers Fringe Benefits $800 Fringe Benefits $4‚000 Fringe Benefits $3‚200 Indirect Labor $2‚000 Indirect Labor $10‚000 Energy‚ Maintenance‚ Machinery $14‚000 Indirect Labor $8‚000 Computer System $2‚000 Computer System $8‚000 10‚000 Machine hrs. 4 Part Admin 150 Production Runs
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Classic Pen Company: Developing an ABC Model 1. Calculate the revised product costs for the four pens‚ using the spreadsheet template provided and the information collected by Dempsey. Blue Sales Material costs Direct Labor (DL) 40% fringe on DL Machine time expense
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Business in context (Chapter 6) ~ Discussion questions. How are goals formed and what are the major difficulties encountered in goal formulation and implementation? Goals are formed to give direction to the activities of its members. The formation of goals can be a highly political process; this can cause conflict‚ but the goals of most businesses are generally accepted as being these of the senior management team. Goals are developed much through the work of Cyert and March (1963). They see
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Introduction In the present age‚ businesses have to intensive analysis themselves to improve shortcomings and get higher profit; SWOT analysis is a good way to choose. This essay will introduce the definition of SWOT analysis and the background of why people use it frequently. After that‚ there will be few examples to proof the opinions of SWOT analysis will help enterprises a lot on proving of their management and strategic planning. The merits and shortcoming when using this process will also
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Parker Pen: An Adventure in Globalization pg. 547 1.-This is the history of the failure of an international marketing strategy. Which were the reasons? Analyze the 4 P’s. (Price‚ Product‚ Place‚ Promotion) Being one of the largest pen industries in the world‚ Parker Pen was a failure for having international marketing strategy. This is due to the fact that Parker wanted its products to fall under the concept of standardization. He called this the “Janesville strategy”. Under promotion‚ Parker
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Administration Professor Concepcion March 17‚ 2015 SWOT Analysis A SWOT analysis is a tool to identify the strengths‚ weaknesses‚ opportunities and threats involved in a business. Strengths mean characteristics of a business in advantage over others‚ while weaknesses are disadvantages relative to others. Opportunities mean elements that a business can exploit for its development‚ while threats are trouble will be face to. SWOT is to carry out the environment analysis and separate information into internal
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