J. of the Acad. Mark. Sci. (2011) 39:777–794 DOI 10.1007/s11747-010-0230-5 ORIGINAL EMPIRICAL RESEARCH Music for free? How free ad-funded downloads affect consumer choice Dominik Papies & Felix Eggers & Nils Wlömert Received: 26 January 2010 / Accepted: 29 September 2010 / Published online: 20 October 2010 # Academy of Marketing Science 2010 Abstract The market for digital content (e.g.‚ music or movies) has been affected by large numbers of Internet users downloading content for free
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Children during World War II were in a constant state of struggle. Having their fathers‚ uncles‚ brothers‚ cousins‚ and in some cases mothers go off to war really put a toll on the children of Canada. They had to adjust to doing more chores around the house‚ taking on jobs outside of their homes to make money‚ coping with shortages and rationing‚ and on top of all that be in a constant fear for their loved ones who were out defending their country. Symbolically visualizing fearfulness as well as
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A REPORT ON BRAND POSITIONING FOR [pic] BY ANURAG BINDAL ENROLLMENT NO: 07BS0711 ICFAI BUSINESS SCHOOL‚ KOLKATA BENETTON INDIA PRIVATE LTD. (GURGAON) SUMMER INTERNSHIP PROGRAM FINAL REPORT Duration: 23-02-2008 to 25-05-2008 Scope: A report submitted by in partial fulfillment of the requirements of MBA Program from ICFAI Business School. Project: Brand Positioning Company: United colors of Benetton Submitted by: Anurag Bindal
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1969 Woodstock Festival “And this is the moment I will never forget as long as I live. When I walked on stage at 3 a.m. setting up to play for thousands and thousands of people‚ a quarter mile away‚ there was some guy flickering his Bic‚ and in the night I hear‚ ‘Don’t worry‚ John. We’re with you.’ I played the rest of the show for that guy.” Witnessing these words of John Fogarty and examining the Woodstock Festival reveals its great importance and impact on American History. On
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CATEGORIES OF COMPUTER CRIMES: Targeting the computer: When an attacker/ hacker attacks computer‚ it would be for stealing the information of marketing. Many criminals hack the website of government records and can change the details of warrant and tax information- which is a crime. The best example can be given from the book of “The Cuckoo’s Egg” by Cliff Stoll. In that book‚ the hacker from Germany penetrates into to the computers of military and several universities in the USA to sell the national
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1. What factors determine demand for blades? There are many factors that determine demand for blades. The most basic factor is how many times a week someone shaves per week. If a person does not shave often‚ then they will not buy blades as often because their blades will not dull out as quickly. The quality of a blade will also play a role. If the quality of a blade is not good‚ it will dull out quickly. This can generate demand for higher end blades‚ which is where Gillette can capitalize
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translated to local currency; but on the other hand‚ shift in the company’s market was putting some trouble to it: Japanese’s mass market‚ cheaper‚ and disposable pens were stealing attention from Parker Pen‚ as well as other brands as Paper Mate‚ Bic‚ Pilot‚ and Pentel‚ which cost market share to the company. Likewise front-line competition as A.T. Cross and Montblanc was becoming fiercer against Parker Pen. The latter‚ conjugated with the struggle of the company to maintain
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left Hungary and started making ballpoint pens (8) … England in 1943 during World War II. English pilots liked them. They (9) … write fountain pen in airplane because ink leaked out. Later‚ a French company called Bic brought the Biro’s company. Some people call a ballpoint pen a bic. Australians call them biros. Whatever we (10) … them‚ we use them every day. Câu 5: A. of B. by C. in D. with Câu 6: A. empty B. full C. help D. fill Câu 7: A. work B. use C. waste D. spend Câu 8: A. out of
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and also offers some insight into Gillette’s marketing prowess. Sensor- a high technology cartridge razor- was a gamble for Gillette because it ran counter to consumers’ buying preferences. Disposable razors‚ which were produced by the French firm BIC in 1974‚ had gained control in nearly 80 % of the razor market by 1990. Gillette’s analysis showed that disposables provide a worse shave than a cartridge blade‚ cost more to make than a blade and are sold at a lower profit margin. Despite its disdain
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Asian Paints * Assicurazioni Generali * Atari * Activision * AXA * Bacardi * Banco Santander * Bank of Montreal * Barrick Gold Corporation * Barilla Group * BASF * Baskin-Robbins * Bayer * BBVA * Bic * Billabong * Black & Decker * BMW * BNP Paribas * Boeing * Bombardier Inc. * Bouygues * Bridgestone * BP (British Petroleum) * Cadbury Schweppes
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