INDICE PRESENTACION DE LA OBRA .............................................. XUV PARTE 1 EL PAPEL DE LA GESTION DE MARKETING EL PAPEL DEL MARKETING EN LAS ORGANIZACIONES Y EN LA SOCIEDAD ................................................. 1 9 LOS CONCEPTOS BASICOS DEL MARKETING ................................................... 3 Necesidades‚ Deseos y Demandas 4 Productos 5 Valor‚ Coste y Satisfacción 5 Intercambio‚ Transacciones y Relaciones 6 Mercados 8 Marketing y Buscadores
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GLOBAL STRATEGY This page intentionally left blank GLOBAL STRATEGY Second Edition Mike W. Peng Provost’s Distinguished Professor of Global Strategy University of Texas at Dallas Chair‚ Global Strategy Interest Group Strategic Management Society Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Global Strategy‚ 2nd Edition Mike W. Peng VP/Editorial Director: Jack W. Calhoun VP/Editor-in-Chief: Melissa Acuna Acquisitions Editor: Michele
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Reading Sections Foreword Introduction 1. A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2. THIS MUST BE THE PLACE Product Placement‚ American Idol ‚ and Ford’s Multimillion-Dollar Mistake 3. I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4. I CAN’T SEE CLEARLY NOW Subliminal Messaging‚ Alive and Well 5. DO YOU BELIEVE IN MAGIC? Ritual‚ Superstition‚ and Why We Buy 6. I SAY A LITTLE PRAYER Faith‚ Religion‚ and Brands 7. WHY DID I CHOOSE
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SURVIVAL SER RIES Th Long-Term Fa he n amily Survival Course i e 2 The Long-Term Family Survival Course Table of contents Introduction ................................................................................................................... 5 Family Values and Your Contribution ................................................................... 7 Survival is no kids game............................................................................................. 7 Planning
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COMPETITIVE ADVANTAGE: CREATING AND SUSTAINING SUPERIOR PERFORMANCE Michael Porter Contents Introduction Chapter 1: Competitive Strategy: The Core Concepts 3 The Structural Analysis of Industries 4 Industry Structure and Buyer Needs 6 Generic Competitive Strategies 7 Cost Leadership 8 Differentiation 9 Focus 9 Stuck In The Middle 10 Sustainability 12 RISKS OF COST LEADERSHIP 12 RISKS 12 OF DIFFERENTIATION 12 RISKS 12 OF 12 FOCUS 12 Generic Strategies and Industry
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Chapter 1 explores the concepts surrounding organizational strategy. It begins with an explanation of the term strategy and offers a basis for how to identify a company’s particular strategy. Next‚ it explores the importance of striving for competitive advantage in the marketplace and examines the role strategy plays in achieving this advantage. The chapter then explores the idea that strategy is partly proactive and partly reactive. Next‚ a discussion on strategy and ethics is given. This is followed
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RABIES Abstract: Each year‚ approximately 55‚000 individuals worldwide die from an infection due to the rabies virus. Rabies is a life-threatening disease caused by an RNA virus that is usually transmitted to humans through bites from rabid animals. More recently‚ reports of transmission by means of organ transplantation have been reported. Since human rabies is nearly 100% fatal if prophylactic measures are not followed‚ an increased awareness of who should receive prophylaxis and
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Aircraft Digital Electronic and Computer Systems: Principles‚ Operation and Maintenance Fly-by-wire: the Airbus A380 making its debut at the Farnborough International Airshow in July 2006 Aircraft Digital Electronic and Computer Systems: Principles‚ Operation and Maintenance Mike Tooley AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEW YORK • OXFORD PARIS • SAN • DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Butterworth-Heinemann is an imprint of Elsevier Butterworth-Heinemann
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Unit I LESSON 1 Concept of Corporate Strategy LESSON OUTLINE Introduction What is strategy? Why corporate strategy? Levels of strategy Crafting a strategy An ongoing process Summary Self assessment questions Activities References LEARNING OBJECTIVES After reading this lesson you should be able to Define and understand the concept of corporate strategy Identify the different levels of corporate strategy Examine the reasons for developing strategies See corporate
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DISSENSUS Also available from Continuum: Being and Event‚ Alain Badiou Conditions‚ Alain Badiou Infinite Thought‚ Alain Badiou Logics of W orlds‚ Alain Badiou Theoretical Writings‚ Alain Badiou Theory ofthe Subject‚ Alain Badiou Seeing the Invisible‚ Michel Henry After Finitude‚ Quentin Meillassoux Time f Revolution‚ Antonio Negri or Politics o Aesthetics‚ Jacques Ranctere f The Five Senses‚ Michel Serres Art and Fear‚ Paul Virilio Negative Horizon‚ Paul Virilio Forthcoming:
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