Administration‚ Kangwon National University‚ Chuncheon‚ Kangwon-do‚ South Korea; bDepartment of Marketing‚ Kansas State University‚ Manhattan‚ USA; cDepartment of International Business Studies‚ Swinburne University of Technology‚ Hawthorn‚ Australia (Received 20 February 2008; final version received 24 June 2008) This study examines the development of brand equity by evaluating the influences of brand associations‚ perceived quality‚ satisfaction‚ and brand loyalty. Based on insights from prior research
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How can an organization foster creativity and innovation? What strategies and practices can it adopt and how do these connect with the theories about creativity discussed in this module? Answer this question by focusing on the case study of an organization that is well known for its creative culture. Everyday creativity refers to a process‚ which brings together at least one active human mind‚ and the material or digital world‚ in the activity of making something‚ which is novel in that context
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Dubinsky and Apple Computer‚ Inc. Case Analysis Dubinsky’s primary mistake was relying on her position and reputation rather than mounting an effective‚ persuasive‚ and fact-based argument. As noted by Jay Conger in The Necessary Art of Persuasion‚ today’s employees are not content to accept a decree from above and seek to understand the reasons behind a decision. She should have taken Jobs’ JIT proposal seriously from the beginning and‚ as soon as she heard of it‚ worked to make her case affirmatively
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Financial Policy at Apple – Case Analysis Apple had nearly $137 billion of cash at the end of Dec 2012. Over the past few years‚ the Company had been highly successful with the launch of the iPhone 3G in 2008‚ and which was followed by the launch of iPad in 2010. The Company enjoyed high profitability‚ and was able to keep its costs at a minimum. The gross margin on the iPhone was between 49% and 58% from October 2010 to March 2012‚ and the gross margin on the iPad was between 23% and 32% in the
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Megan S Case Study Paper October 21‚ 2013 Sheldon Cooper is a character in the fictional television show‚ “The Big Bang Theory”. Sheldon is extremely knowledgeable and brilliant in the things he knows and is passionate about‚ but everything else that doesn’t interest him‚ he completely ignores. Sheldon is a theoretical physicist at Caltech‚ having earned his B.S.‚ M.S.‚ M.A.‚ Ph.D.‚ and Sc.D. He lives with his roommate and Caltech colleague‚ Leonard Hofstadter‚ an experimental physicist. Having
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An Apple a Day Keeps the Doctor Away Eating Healthy and exercise are essential to the health and well-being of all people. A healthy diet along with exercise can help you live longer‚ feel better about better food choices; provide you with more energy‚ help you stay at a healthy weight‚ and help you fight stress. Do you want to live longer and be healthier? Then make that first step and maximize the benefits from being active and eating healthier. It is important to make sure and eat fruits
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thanks to her for supervising us during this semester in order to come up with this report. Also‚ I would like to thank Mrs. Prasitha Nair for welcoming us at her office and being kind with us by delivering the needed information about Dunkin’ Donuts Marketing Channel. At the end‚ I have to admit that without the teamwork spirit this report had no chance to exist. Thanks for each who spent his or her effort and even a single moment on this report. By: Khalid Yahia Raghad Ahmad Majid
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Case Analysis: Apple Inc.‚ 2012 IBM introduced the personal computer into the mainstream in the 1980’s‚ after Apple pioneered the first usable “personal ” computing devices. By the early 1990’s‚ lower price and expanding capabilities drove the growth of “Wintel” (the windows OS combined with an Intel processor). The revenue growth continued through the early 2000’s then lowed over the next decades. The personal computer (PC) industry is in high dynamics‚ with new products emerging and old technology
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interest-bearing account that typically pays a higher interest rate than a savings account‚ and which provides the account holder with limited check-writing ability. BB&T Stocks Stock— is something that shows you own a part of a company‚ be it big or small. One can buy stocks that are not sold on the exchanges‚ known as private offerings. These do not have a ready market‚ in other words‚ you cannot readily sell these shares to other people. Other stocks are listed on either the stock exchange
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TUTORIAL 2 Trap-Ease America: The Big Cheese of Mousetraps If a man [can] ... make a better mousetrap than his neighbor ... the world will make a beaten path to his door. As Martha House‚ president of Trap-Ease America‚ contemplated the words of Ralph Waldo Emerson framed on the wall of her Costa Mesa‚ California office‚ she wondered whether Emerson knew something that she didn’t. She had the better mousetrap - Trap-Ease - but the world didn’t seem all that excited. IF YOU BUILD A
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